What is Pura's trust score, and how does it compare?

73/100, computed from pura.com's own public data — not paid or user-submitted reviews. That is higher than 85% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.

How much does Pura cost?

Across the 271 products we sampled, Pura averages $29, and its entry price (10th percentile) is $12.89. That sits within 5% of the $29.99 median for Beauty & Skincare stores in the registry. 2% of that sample is marked down, median 5% off, deepest 6%.

When was Pura last checked?

catalog: 2026-10-30; domain registration: 2026-09-17; traffic rank: 2026-10-29. Daily snapshots on file since 2026-09-17 — 44 of the last 90 days.

Pura

Q: Is Pura legit?

Pura scores 73/100 on StoreProfiles' independent trust score, computed from public data — not paid or user-submitted reviews. Strongest signal: deep catalog: 415 products on the store's public feed (271 sampled here). The catalog carries 415 products, and of the 271 we sampled 100% carry an image and 99% a real description. The domain has been registered since 1995 (31 years), not a freshly-made lookalike. Recomputed 2026-10-30 from pura.com's own public feed and policy pages.

73/100 · Solid Unclaimed profile

Is Pura legit? On record — independent trust score 73/100, computed from public data, not paid reviews. What that rests on ↓

pura.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Open pura.com →

Pura is a beauty & skincare store with 415 products — mostly fragrance, car fragrance and box, averaging $29. The domain has been registered since 1995.

From the catalog · 415 products ↓

Instagram ↗TikTok ↗Facebook ↗X ↗

Also listed for a domain registered 20+ years ago.

Trust score73/100

On record —Solid

How it's computed

#113 of 955 in Beauty & Skincare · higher than 85%

Beauty & Skincare · 955 scored

Strong 75+61

Solid 65–74204

Moderate 52–64419

Thin <52271

Catalog depth25/2525/25

Images15/1515/15

Descriptions12/1212/12

Pricing data8/88/8

On record5/55/5

Claimed0/150/15

Verified8/208/20

Score breakdown and niche spread

Beauty & Skincare · 955 scored

Strong 75+61

Solid 65–74204

Moderate 52–64419

Thin <52271

Catalog depth25/2525/25

Images15/1515/15

Descriptions12/1212/12

Pricing data8/88/8

On record5/55/5

Claimed0/150/15

Verified8/208/20

Ceiling today: 85 until the owner verifies the domain

Trend · 43 snapshots0

Is Pura legit?

Verdict

Is Pura legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 415 products on the store's public feed (271 sampled here). The catalog carries 415 products, and of the 271 we sampled 100% carry an image and 99% a real description. The domain has been registered since 1995 (31 years), not a freshly-made lookalike. Recomputed 2026-10-30 from pura.com's own public feed and policy pages.

+ Strengths

Deep catalog: 415 products on the store's public feed (271 sampled here)Source: product feed ↗
Accessible entry price: from $4.99 (average $28.15)Source: product feed ↗
Active on 4 social platformsSource: store homepage ↗
A sampled product is publicly rated 4.3/5 across 143 reviewsSource: store product page ↗
Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗

− Weaknesses

Nothing negative surfaced in the public data we collect.

Products

415

+7 in 7d

Low end

$12.89

10th percentile

Avg price

$29

+2% vs 30d

On sale

of 250 sampled · median 5% off

Domain age

31y

since 1995

Its $29 average price sits within 5% of the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $12.89 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale6 productsmedian 5% off, up to 6% — 2% of the 250 products we sampled

Rated4.3/5from 143 reviews on Simmered Cider ↗

Homepage load501 msto first byte, 0.5s for the full HTML (401 KB) — measured by us, from our server, not field data from real visitors

Traffic rank#200,593of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score

Domain age31 yearsregistered 1995 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-17

HTTPS since2018first certificate 2018-10-30 ↗ in the public Certificate Transparency logs, 1,592 records — not part of the trust score

Top-scored in Beauty & Skincare

Stores like Pura →

abcflora.com85/100 compare

NEST New York85/100 compare

Thirteen Lune84/100 compare

Lash Jungle81/100 compare

P. Louise Cosmetics81/100 compare

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

Domain ownership — not verified by the store
Response to the audit — no response from the store
Affiliate terms — not published
Public contact details — not confirmed on the storefront

What would raise this score

+15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
+8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
+4Serve the homepage in under 400 ms from our probe501 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (73 → 88). It never changes the audit or lets anyone edit the findings.

Q&A

Common questions about Pura

Pura what’s actually discounted →discounts across the registry →stores priced in USD →

What is Pura's trust score, and how does it compare?: 73/100, computed from pura.com's own public data — not paid or user-submitted reviews. That is higher than 85% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Pura cost?: Across the 271 products we sampled, Pura averages $29, and its entry price (10th percentile) is $12.89. That sits within 5% of the $29.99 median for Beauty & Skincare stores in the registry. 2% of that sample is marked down, median 5% off, deepest 6%.
When was Pura last checked?: catalog: 2026-10-30; domain registration: 2026-09-17; traffic rank: 2026-10-29. Daily snapshots on file since 2026-09-17 — 44 of the last 90 days.

What changed at Pura

The catalog went from 396 to 415 products between 2026-09-17 and 2026-10-30 — up 19.

Products on record271

since 2026-09-17 · 44 snapshots · grows daily

Average price$28.15

since 2026-09-17 · 44 snapshots · grows daily

Trust score73/100

since 2026-09-17 · 43 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable

Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Pura: trust score 73/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/pura. Licensed CC BY 4.0.

The whole registry as data →

Live trust badge

Paste on pura.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/pura" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/pura" alt="Pura trust score on StoreProfiles" width="200" height="52">
</a>

Open dataGET /api/store/pura

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.