Is New Chapter legit? On record — independent trust score 61/100, computed from public data, not paid reviews. What that rests on ↓
newchapter.com · Supplements & Nutrition · Shopify · catalog read 2026-10-30
New Chapter is a supplements & nutrition store with 104 products — mostly herbals, multivitamin and single letters, averaging $31. Per its own published policies, returns run 30 days and shipping is free over $50. The domain has been registered since 1996.
Also listed for a published free-shipping threshold and a domain registered 20+ years ago.
#61 of 271 in Supplements & Nutrition · higher than 76%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is New Chapter legit?
Is New Chapter legit? On record — independent trust score 61/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 104 distinct products on public record. The catalog carries 104 products, and of the 104 we sampled 100% carry an image and 100% a real description. Its own policy page states a 30-day return window. The domain has been registered since 1996 (30 years), not a freshly-made lookalike. The score is up 5 points since we started tracking this store. Recomputed 2026-10-30 from newchapter.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 104 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $12 (average $30.71)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- 30-day return windowSource: store policies page ↗
- Free shipping over $50 — about two median-priced items hereSource: store shipping policy ↗
− Weaknesses
Nothing negative surfaced in the public data we collect.
Its $30.71 average price is 12% below the $34.99 median for Supplements & Nutrition stores in the registry. Its entry price of $18.3 sits against a $14.99–$99.20 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Supplements & Nutrition.
What does New Chapter sell, and what does it cost?
Drug-Free Pain Relief†+ Sleep Support$46.00
Drug-Free Pain Relief†$44.00
Hair Growth & Retention$33.00
Creatine Complex Powder$48.00
Advanced D3 & K2 + Turmeric$19.00
Hair & Nail Defense$31.00
Skin Barrier Boost$39.00
Magnesium + L-Theanine Powder$45.00
Plant Melatonin + Tart Cherry & Ashwagandha$19.00
Daily Skin Renewal$39.00
Shatavari Force™$29.00
Magnesium + Plant-Based Melatonin$29.00
All-Flora™ Multi-Fiber Blend$25.00
All-Flora™ Probiotic Flora Fortify$18.00
S’well x New Chapter Teakwood Bottle$35.00
All-Flora™ Probiotic Menopause Balance$33.00
All-Flora™ Probiotic Enzyme Complex$38.00
All-Flora™ Digestive Super Greens Powder$39.00
Liquid Multivitamin for the Whole Family$48.00
Fermented Vitamin C Supplement$18.00
Magnesium Complex Supplement$20.00
Organic Holy Basil Booster Powder$48.00
Omega-7: Sea Buckthorn Blend$47.00
Blood Pressure Balance: Grape Seed Blend$38.00Top-scored in Supplements & Nutrition
Actions
Promote this store
No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Show a product rating of 4.3+ across 50 or more public reviews5/5 from 15 reviews on the sampled product page
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (61 → 76). It never changes the audit or lets anyone edit the findings.
Common questions about New Chapter
New Chapter return policy in full →New Chapter shipping and delivery →return windows across the registry →shipping across the registry →stores priced in USD →
- What is New Chapter's return policy?
- New Chapter accepts returns within 30 days, outbound shipping is free over $50. Read from the store's own policy pages, re-read nightly. Its wording: “within 30-days”
- What is New Chapter's trust score, and how does it compare?
- 61/100, computed from newchapter.com's own public data — not paid or user-submitted reviews. That is higher than 76% of the 271 Supplements & Nutrition stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does New Chapter cost?
- Across the 104 products we sampled, New Chapter averages $30.71, and its entry price (10th percentile) is $18.30. That is 12% below the $34.99 median for Supplements & Nutrition stores in the registry.
- When was New Chapter last checked?
- catalog: 2026-10-30; domain registration: 2026-09-09; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-03 — 89 of the last 90 days.
What changed at New Chapter
The catalog went from 99 to 104 products between 2026-09-14 and 2026-10-30 — up 5. The average price moved from $29.65 to $30.71 between 2026-09-14 and 2026-10-30, 4% higher. Its trust score went from 56 to 61/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). New Chapter: trust score 61/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/newchapter. Licensed CC BY 4.0.
Paste on newchapter.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/newchapter" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/newchapter" alt="New Chapter trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.