Is Tru legit? On record — independent trust score 57/100, computed from public data, not paid reviews. What that rests on ↓
drinktru.com · Home & Kitchen · Shopify · catalog read 2026-10-30
Tru is a home & kitchen store with 8 products — mostly calming and energizing, averaging $33. The domain has been registered since 2012.
#409 of 639 in Home & Kitchen · higher than 35%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Tru legit?
Is Tru legit? On record — independent trust score 57/100, computed from public data, not paid reviews. Strongest signal: premium positioning: prices from $32.99, average $32.99. Main caveat: narrow catalog: only 7 distinct products listed. The catalog carries 8 products, and of the 8 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2012 (14 years), not a freshly-made lookalike. The score is up 8 points since we started tracking this store. Recomputed 2026-10-30 from drinktru.com's own public feed and policy pages.
+ Strengths
- Premium positioning: prices from $32.99, average $32.99Source: product feed ↗
- Every product photographed (100% image coverage)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 5 social platformsSource: store homepage ↗
- A sampled product is publicly rated 4.8/5 across 664 reviewsSource: store product page ↗
− Weaknesses
- Narrow catalog: only 7 distinct products listedSource: product feed ↗
Its $32.99 average price is 59% below the $79.99 median for Home & Kitchen stores in the registry. Recomputed nightly across every scored store in Home & Kitchen.
What does Tru sell, and what does it cost?
Top-scored in Home & Kitchen
Stores like Tru →
Actions
Promote this store
No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +4Serve the homepage in under 400 ms from our probe432 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (57 → 72). It never changes the audit or lets anyone edit the findings.
- What is Tru's trust score, and how does it compare?
- 57/100, computed from drinktru.com's own public data — not paid or user-submitted reviews. That is higher than 35% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Tru cost?
- Across the 8 products we sampled, Tru averages $32.99. That is 59% below the $79.99 median for Home & Kitchen stores in the registry.
- When was Tru last checked?
- catalog: 2026-10-30; domain registration: 2026-09-22. Daily snapshots on file since 2026-08-28 — 64 of the last 90 days.
What changed at Tru
Its trust score went from 49 to 57/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Tru: trust score 57/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/drinktru. Licensed CC BY 4.0.
Paste on drinktru.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/drinktru" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/drinktru" alt="Tru trust score on StoreProfiles" width="200" height="52"> </a>
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