because.coffee · Food & Drink · Shopify · catalog read 2026-09-15
Because is a food & drink store with 29 products — mostly medium roast, dark roast and light roast, averaging $36. Per its own published policies, returns run 30 days. The domain has been registered since 2014.
#280 of 365 in Food & Drink · higher than 19%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Because legit?
Is Because legit? On record — independent trust score 45/100, computed from public data, not paid reviews. Strongest signal: accessible entry price: from $10 (average $36.22). Main caveat: narrow catalog: only 29 distinct products listed. The catalog carries 29 products, and of the 29 we sampled 97% carry an image and 97% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2014 (12 years), not a freshly-made lookalike. Recomputed 2026-09-15 from because.coffee's own public feed and policy pages.
+ Strengths
- Accessible entry price: from $10 (average $36.22)Source: product feed ↗
- Prices span $10–$500Source: product feed ↗
- 30-day return windowSource: store policies page ↗
- Fast storefront (TTFB 344 ms from our probe)Source: our probe
- Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗
− Weaknesses
- Narrow catalog: only 29 distinct products listedSource: product feed ↗
- No public shipping policy foundSource: store shipping policy ↗
Its $36.22 average price is 72% above the $21.00 median for Food & Drink stores in the registry. Its entry price of $14.2 sits against a $5.99–$136.99 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Food & Drink.
What does Because sell, and what does it cost?
Indonesia West Java Blue Sunda Estate$15.00
Ethiopia Yirgacheffe Chelchele$16.00
Event Space Rental$500.00
Honduras Finca La Unica$16.00
Diner Mug - What's Your Because?$20.99
Crewneck Sweatshirt$34.99
What's Your Because? Short Sleeve T-Shirt$20.00
Long Sleeve Christmas T-Shirt (Yo! Yo! Yo!)$29.99
Roasters Choice$15.00
Vote for Coffee T-Shirt$25.00
Cork Trucker Hat$25.00
Airscape Coffee Canister$39.99
Roasted On Purpose T-Shirt$20.00
Diner Mug- Roasted on Purpose$12.99
Because Beanie$22.00
Because Coffee Bean Logo Hoodie$39.99
Make Your Bed T-Shirt$20.00
Brazil Jazblu Peaberry$15.00Test T-shirt$10.00
Diner Mug- Badge + Doodle$12.99
Because Coffee Online Store Gift Card$20.00
Old Friend$14.50
Black Out Sugarcane Decaf$15.00
Hot Shot Espresso Blend$15.00Top-scored in Food & Drink
Stores like Because →Actions
Promote this store
No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
- +1Add a photo to every product in the public feedphotographed: 97%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (45 → 60). It never changes the audit or lets anyone edit the findings.
Common questions about Because
Because return policy in full →return windows across the registry →stores priced in USD →
- What is Because's return policy?
- Because accepts returns within 30 days. Read from the store's own policy pages, re-read nightly. Its wording: “30-day return”
- What is Because's trust score, and how does it compare?
- 45/100, computed from because.coffee's own public data — not paid or user-submitted reviews. That is higher than 19% of the 365 Food & Drink stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Because cost?
- Across the 29 products we sampled, Because averages $36.22, and its entry price (10th percentile) is $14.20. That is 72% above the $21 median for Food & Drink stores in the registry.
- When was Because last checked?
- catalog: 2026-09-15; domain registration: 2026-09-01. Daily snapshots on file since 2026-08-28 — 19 of the last 90 days.
What changed at Because
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Because: trust score 45/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/because. Licensed CC BY 4.0.
Paste on because.coffee — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/because" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/because" alt="Because trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.