Is Ayla legit? On record — independent trust score 59/100, computed from public data, not paid reviews. What that rests on ↓
aylabeauty.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
Ayla is a beauty & skincare store with 744 products — mostly skin, hair and body, averaging $71. Per its own published policies, returns run 30 days, shipping is free over $40 and delivery is stated at up to 3 days. The domain has been registered since 2010.
Also listed for a published free-shipping threshold and delivery promised within a week.
#380 of 955 in Beauty & Skincare · higher than 58%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Ayla legit?
Is Ayla legit? On record — independent trust score 59/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 744 products on the store's public feed (253 sampled here). Main caveat: incomplete pricing data on 35% of items. The catalog carries 744 products, and of the 253 we sampled 100% carry an image and 74% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2010 (16 years), not a freshly-made lookalike. Recomputed 2026-10-30 from aylabeauty.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 744 products on the store's public feed (253 sampled here)Source: product feed ↗
- Accessible entry price: from $8 (average $71.65)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- 30-day return windowSource: store policies page ↗
- Free shipping over $40 — about one median-priced item here“95 - FREE standard shipping on all domestic orders over $40”Source: store shipping policy ↗
− Weaknesses
- Incomplete pricing data on 35% of itemsSource: product feed ↗
Its $71.36 average price is 138% above the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $32 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does Ayla sell, and what does it cost?
Twelve Lip Treatment (Reward)$50.00
Luzern mini Creme NUIT (REWARD)$50.00
EVOLVh SmartStart Detangling Leave-In Conditioner$28.00
M Picaut Ultra Glam Mascara$39.00
Biofficina Toscana Glycolic Shine Gloss-Enhancing Dry Oil$45.00
Biofficina Toscana Glycolic Shine Leave-In Serum$45.00
Biofficina Toscana Intensive Hair Booster$49.00
Biofficina Toscana Curls and Waves Mousse$45.00
Biofficina Toscana After Sun Hair Cream$38.00
Biofficina Toscana Two-Phase Spray Conditioner$42.00
Colorescience Total Protection No Show Mineral Body Shield SPF 50$49.00
VENN Advanced Multi-Perfecting Red Oil Serum$140.00
VENN Synbiotic Defense Mist$90.00
MPowder Extra Miler Creatine$60.00
EVOLVh SmartVolume Volume Boosting Leave-In Conditioner$29.00
Le Prunier Plum Spritz$48.00
Marie Veronique Sheer Tint Zinc SPF 30$65.00
VENN Vitamin B Activated All-In-One Concentrate$210.00
VENN Moisture-Balance All-In-One Face Cleanser$80.00
VENN Concentrated Revitalizing Lifting Mask$90.00
VENN Age-Recharge Compound K Eye Concentrate$210.00
VENN Regenerative 1B-EXO Compound K Mask$100.00
VENN Rejuvenative PDRN-NE Ampoule Face Serum$250.00
de Mamiel workshop bundle$97.00Top-scored in Beauty & Skincare
Stores like Ayla →
Actions
Promote this store
Ayla runs its own affiliate program, so a queue here would not reach it. Apply there directly.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +15Write descriptions longer than 40 characters for every productdescribed: 74%
- +15Give every product a real price above zeropriced: 65%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (59 → 74). It never changes the audit or lets anyone edit the findings.
Common questions about Ayla
Ayla return policy in full →Ayla shipping and delivery →return windows across the registry →shipping across the registry →stores priced in USD →
- What is Ayla's return policy?
- Ayla accepts returns within 30 days, outbound shipping is free over $40, delivery is stated at up to 3 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days of your purchase”
- What is Ayla's trust score, and how does it compare?
- 59/100, computed from aylabeauty.com's own public data — not paid or user-submitted reviews. That is higher than 58% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Ayla cost?
- Across the 253 products we sampled, Ayla averages $71.36, and its entry price (10th percentile) is $32.00. That is 138% above the $29.99 median for Beauty & Skincare stores in the registry.
- When was Ayla last checked?
- catalog: 2026-10-30; domain registration: 2026-09-15. Daily snapshots on file since 2026-08-06 — 86 of the last 90 days.
What changed at Ayla
The average price moved from $68.03 to $71.65 between 2026-09-14 and 2026-10-30, 5% higher.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Ayla: trust score 59/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/aylabeauty. Licensed CC BY 4.0.
Paste on aylabeauty.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/aylabeauty" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/aylabeauty" alt="Ayla trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.