Is Aboutface legit? On record — independent trust score 65/100, computed from public data, not paid reviews. What that rests on ↓
aboutface.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
Aboutface is a beauty & skincare store with 68 products — mostly eye, accessory and lip, averaging $31. Per its own published policies, shipping is free over $45. The domain has been registered since 1997. 35% of the products we sampled are marked down, typically by 20%.
Also listed for a published free-shipping threshold, free return shipping and a domain registered 20+ years ago.
#261 of 955 in Beauty & Skincare · higher than 72%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Aboutface legit?
Is Aboutface legit? On record — independent trust score 65/100, computed from public data, not paid reviews. Strongest signal: established catalog of 68 distinct products. Main caveat: free shipping only over $45 — about 3 median-priced items in this catalog. The catalog carries 68 products, and of the 68 we sampled 100% carry an image and 94% a real description. The domain has been registered since 1997 (29 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-10-30 from aboutface.com's own public feed and policy pages.
+ Strengths
- Established catalog of 68 distinct productsSource: product feed ↗
- Accessible entry price: from $3 (average $31.41)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Free returnsSource: store policies page ↗
- Active on 3 social platformsSource: store homepage ↗
− Weaknesses
- Free shipping only over $45 — about 3 median-priced items in this catalog“How do I qualify for domestic free shipping? All domestic orders above $45”Source: store shipping policy ↗
- 24 of 24 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $31.41 average price is 5% above the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $12.8 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does Aboutface sell, and what does it cost?
Ballet Beam Highlighting Pearls$24.00
Holostick$20.00
Ballet Beam Brush$10.00
The Outro$22.00
SUPPORTING ACT$19.00
MIDNIGHT GARDEN$45.00$54.00−17%
MOODY MAUVE SWEATPANTS$37.00
PINK IRIDESCENT COSMETIC BAG$35.00
Digital Gift Card$150.00
The Illusionist$22.00
VELVET BLOOM$45.00$55.00−18%
VENOM$45.00$57.00−21%
SHIMMERSTICK$20.00
CHERRY PICK LIP SHIMMER$19.00
COOLING CHROMES$20.00
VINYL EFFECT EYE GLOSS$15.00
BEACH FREAK BRONZER STICK$21.00
BLURRED MATTE LIP PLUMP$19.00
THE CURTAIN CALL$22.00
THE 70s KIT$35.00$49.00−29%
THE 80s KIT$35.00$49.00−29%
THE 90s KIT$36.00$50.00−28%
THE 00s KIT$32.00$45.00−29%
Light Up Compact Mirror$32.00Top-scored in Beauty & Skincare
Stores like Aboutface →
Actions
Promote this store
No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
Aboutface’s site links an affiliate program run on UpPromote.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +1Write descriptions longer than 40 characters for every productdescribed: 94%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (65 → 80). It never changes the audit or lets anyone edit the findings.
Common questions about Aboutface
Aboutface what’s actually discounted →Aboutface shipping and delivery →discounts across the registry →shipping across the registry →stores priced in USD →
- What is Aboutface's return policy?
- Aboutface states that it covers return shipping, outbound shipping is free over $45. Read from the store's own policy pages, re-read nightly. Its wording: “free return for a full refund”
- What is Aboutface's trust score, and how does it compare?
- 65/100, computed from aboutface.com's own public data — not paid or user-submitted reviews. That is higher than 72% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Aboutface cost?
- Across the 68 products we sampled, Aboutface averages $31.41, and its entry price (10th percentile) is $12.80. That is 5% above the $29.99 median for Beauty & Skincare stores in the registry. 35% of that sample is marked down, median 20% off, deepest 42%.
- When was Aboutface last checked?
- catalog: 2026-10-30; domain registration: 2026-09-14; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at Aboutface
The catalog went from 74 to 68 products between 2026-09-14 and 2026-10-30 — down 6. Its trust score went from 61 to 65/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Aboutface: trust score 65/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/aboutface. Licensed CC BY 4.0.
Paste on aboutface.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/aboutface" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/aboutface" alt="Aboutface trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.