Stores like Surface Deep
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Surface Deep, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Surface Deep are Exederm (45/100), FaceTory (50/100) and Beauty Kitchen (51/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
surfacedeep.com · BTY-5145 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Exedermexederm.com | 45/100 | 8 | — | 100% | focused 8-product range, similar trust (45 vs 49), similar catalog size, overlapping product mix | Compare → |
| 02 | FaceToryfacetory.com | 50/100 | 74 | $9.95 | 38% | focused 74-product range, similar trust (50 vs 49), similar catalog size | Compare → |
| 03 | Beauty Kitchenbeautykitchen.co.uk | 51/100 | 79 | £6 | 38% | focused 79-product range, similar trust (51 vs 49), similar catalog size | Compare → |
| 04 | Joonbyrdjoonbyrd.com | 51/100 | 64 | £12 | 38% | focused 64-product range, similar trust (51 vs 49), similar catalog size | Compare → |
| 05 | Bubble T Cosmeticsbubbletcosmetics.com | 51/100 | 83 | £2.99 | 38% | focused 83-product range, similar trust (51 vs 49), similar catalog size | Compare → |
| 06 | Puracypuracy.com | 48/100 | 44 | $8.59 | 38% | focused 44-product range, similar trust (48 vs 49), similar catalog size | Compare → |
| 07 | The Crème Shopthecremeshop.com | 52/100 | 47 | $4.30 | 38% | focused 47-product range, similar trust (52 vs 49), similar catalog size | Compare → |
| 08 | drnaturalusa.comdrnaturalusa.com | 43/100 | 61 | $6.99 | 50% | focused 61-product range, lower trust (43 vs 49), similar catalog size, overlapping product mix | Compare → |
| 09 | Function of Beautyfunctionofbeauty.com | 46/100 | 39 | $9.99 | 38% | focused 39-product range, similar trust (46 vs 49), similar catalog size | Compare → |
| 10 | Balmonds Skincarebalmonds.co.uk | 46/100 | 25 | £13.20 | 33% | focused 25-product range, similar trust (46 vs 49), similar catalog size | Compare → |
| 11 | crabtree evelyncrabtree-evelyn.com | 51/100 | 129 | $10.60 | 38% | broad 129-product range, similar trust (51 vs 49), deeper catalog | Compare → |
| 12 | Jack Blackgetjackblack.com | 50/100 | 118 | $12 | 38% | broad 118-product range, similar trust (50 vs 49), deeper catalog | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-30.
Straight answers
- What are the best alternatives to Surface Deep?
- The closest audited alternatives to Surface Deep are Exederm (45/100), FaceTory (50/100) and Beauty Kitchen (51/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Exederm, shares 100% of its product categories with Surface Deep; across the top three the overlap runs 100%, 38%, 38%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Surface Deep better than the alternatives listed here?
- Surface Deep scores 49/100 on the independent trust score. The closest alternatives score 45, 50, 51. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with Surface Deep; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with Surface Deep, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this