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Stores like Function of Beauty

12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Function of Beauty, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Function of Beauty are Elite Hair Care USA (53/100), Exederm (45/100) and Melanin Haircare (54/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

functionofbeauty.com · BTY-0647 · Beauty & Skincare

Trust score
46/100
Products
39
Low-end price
$9.99
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to Function of Beauty
StoreTrustProductsEntryCatalog overlapWhy similar
01Elite Hair Care USAelitehaircareusa.com53/10060$9.99100%focused 60-product range, higher trust (53 vs 46), similar low-end pricing ($9.99), overlapping product mixCompare →
02Exedermexederm.com45/1008100%focused 8-product range, similar trust (45 vs 46), similar catalog size, overlapping product mixCompare →
03Melanin Haircaremelaninhaircare.com54/10018100%focused 18-product range, higher trust (54 vs 46), similar catalog size, overlapping product mixCompare →
04Evoque Usaevoqueusa.com47/100100$1050%broad 100-product range, similar trust (47 vs 46), similar low-end pricing ($10), overlapping product mixCompare →
05Sauce Beautysaucebeauty.com43/10033$12.9960%focused 33-product range, similar trust (43 vs 46), pricier low end ($12.99 vs $9.99), overlapping product mixCompare →
06Hairevolution Productshairevolutionproducts.com48/10043$11.7043%focused 43-product range, similar trust (48 vs 46), similar low-end pricing ($11.70)Compare →
07AgadirIntagadirint.com47/10034$12.7543%focused 34-product range, similar trust (47 vs 46), pricier low end ($12.75 vs $9.99)Compare →
08Dae Hairdaehair.com45/10066$1656%focused 66-product range, similar trust (45 vs 46), pricier low end ($16 vs $9.99), overlapping product mixCompare →
09Jack Blackgetjackblack.com50/100108$11.6064%broad 108-product range, similar trust (50 vs 46), similar low-end pricing ($11.60), overlapping product mixCompare →
10Puracypuracy.com48/10044$8.5936%focused 44-product range, similar trust (48 vs 46), similar low-end pricing ($8.59)Compare →
11Camille Rosecamillerose.com56/10092$9.9957%focused 92-product range, higher trust (56 vs 46), similar low-end pricing ($9.99), overlapping product mixCompare →
12DIZZIAKdizziak.com49/100963%focused 9-product range, similar trust (49 vs 46), similar catalog size, overlapping product mixCompare →

Column definitions: dataset card. Source: public product feeds, 2026-09-15.

Straight answers

What are the best alternatives to Function of Beauty?
The closest audited alternatives to Function of Beauty are Elite Hair Care USA (53/100), Exederm (45/100) and Melanin Haircare (54/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Elite Hair Care USA, shares 100% of its product categories with Function of Beauty; across the top three the overlap runs 100%, 100%, 100%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Function of Beauty better than the alternatives listed here?
Function of Beauty scores 46/100 on the independent trust score. The closest alternatives score 53, 45, 54. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Function of Beauty; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Beauty & Skincare stores that share at least 30% of product categories with Function of Beauty, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this