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Stores like Fleur of England

12 independently audited Fashion & Apparel stores that share at least 30% of product categories with Fleur of England, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Fleur of England are ELSE (68/100), Base London (69/100) and kyrialingerie (73/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

fleurofengland.com · FSH-4516 · Fashion & Apparel

Trust score
72/100
Products
290
Low-end price
£43.80
Status
Unclaimed
02

Closest alternatives

Fashion & Apparel stores ranked by similarity to Fleur of England
StoreTrustProductsEntryCatalog overlapWhy similar
01ELSEelselingerie.com68/100287$4533%broad 287-product range, similar trust (68 vs 72), similar low-end pricing ($45)Compare →
02Base Londonbaselondon.com69/100423£37.5033%broad 423-product range, similar trust (69 vs 72), similar low-end pricing (£37.50)Compare →
03kyrialingeriekyrialingerie.com73/100504$35.3633%deep 504-product range, similar trust (73 vs 72), cheaper low end ($35.36 vs £43.80)Compare →
04Kulanikiniskulanikinis.com73/1001,064$3034%deep 1,064-product range, similar trust (73 vs 72), cheaper low end ($30 vs £43.80)Compare →
05Ponchoponchooutdoors.com73/100544$29.9533%deep 544-product range, similar trust (73 vs 72), cheaper low end ($29.95 vs £43.80)Compare →
06Cmoicmoi.nyc63/100270$2950%broad 270-product range, lower trust (63 vs 72), cheaper low end ($29 vs £43.80), overlapping product mixCompare →
07305wines.com305wines.com73/100709$21.8733%deep 709-product range, similar trust (73 vs 72), cheaper low end ($21.87 vs £43.80)Compare →
08British Walkers® Shoes Official Sitebritishwalk.com64/100198$79.9933%broad 198-product range, lower trust (64 vs 72), pricier low end ($79.99 vs £43.80)Compare →
09Club L Londonclubllondon.com69/1002,000+£64.5030%huge 2,000+-product range, similar trust (69 vs 72), pricier low end (£64.50 vs £43.80)Compare →
10Harperwildeharperwilde.com65/100334$1631%broad 334-product range, lower trust (65 vs 72), cheaper low end ($16 vs £43.80)Compare →
11Barnesmithbarnesmith.com73/1002,000+$19.9533%huge 2,000+-product range, similar trust (73 vs 72), cheaper low end ($19.95 vs £43.80)Compare →
12Onzieonzie.com54/10070$5650%focused 70-product range, lower trust (54 vs 72), pricier low end ($56 vs £43.80), overlapping product mixCompare →

Column definitions: dataset card. Source: public product feeds, 2026-09-15.

Straight answers

What are the best alternatives to Fleur of England?
The closest audited alternatives to Fleur of England are ELSE (68/100), Base London (69/100) and kyrialingerie (73/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, ELSE, shares 33% of its product categories with Fleur of England; across the top three the overlap runs 33%, 33%, 33%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Fleur of England better than the alternatives listed here?
Fleur of England scores 72/100 on the independent trust score. The closest alternatives score 68, 69, 73. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these fashion & apparel alternatives chosen?
The 12 shown are the closest of all 1,153 other fashion & apparel stores on record, and each shares at least 30% of product categories with Fleur of England; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Fashion & Apparel stores that share at least 30% of product categories with Fleur of England, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this