Skip to content
Scores are never sold.How it works

The State of Shopify Home & Kitchen — October 2026

639 Home & Kitchen stores on record, 639 of them live and audited, listing at least 413,648 products between them. Behind the live list sit 50 domains checked and retired — dead stores don't haunt this registry. Catalog sizes come from walking every page of each store's public feed; the price figures and catalog depth below come from the products we store for each store, which for larger catalogs is a sample rather than every item. Refreshed hourly.

639 live storesat least 413,648 products listed50 domains retiredmedian trust 63/100

00Top picks in Home & Kitcheneach one leads a different measurable axis

How these are picked. Each line is the top of one measured column — trust score, catalog size, stated return window, low-end price, stated delivery — taken from the same nightly data behind every profile. Ties go to the higher trust score, no store appears twice, nothing is weighted by hand, and no placement here can be bought.

01Score distributiontrust scores across the live catalog

Trust score distribution for Home & Kitchen: 111 stores score <50, 163 stores score 50–59, 188 stores score 60–69, 167 stores score 70–79, 10 stores score 80+111<5016350–5918860–6916770–791080+

The median Home & Kitchen store scores 63/100, landing in the 60–69 bucket — also the largest, holding 188 of 639 stores.

02PricingUSD prices only · items under $2 excluded

Median price$80
p10–p90 range$9.99–$1,397
Excluded22,155 items priced in other currencies sit outside these percentiles.
Most accessible at 75+ trust

Lowest low-end price — the 10th percentile of a store’s prices — among stores scoring 75 or higher.

Premium tier

Highest average price per store across the USD catalog.

03Catalog depthdistinct product titles per store

Catalog depth distribution for Home & Kitchen: 65 stores carry <25 distinct products, 65 stores carry 25–49 distinct products, 81 stores carry 50–99 distinct products, 428 stores carry 100+ distinct products65<256525–498150–99428100+

The median store has 215 distinct titles among the products we store for it. Depth is scored on distinct titles — a catalog padded with duplicate listings earns no extra points.

04Top 10 by trustprecise score breaks the ties

Top 10 Home & Kitchen stores by trust score
№StoreTrustProductsLow-end priceClaimed
01Misenmisen.com85/100468$19—
02Superior Brandsuperiorbrand.com85/100747$31.31—
03MagicLinenmagiclinen.com85/100871$27—
04sleepingsleeping.com85/100498$9.91—
05DUSKdusk.com81/1002,000+£15—
06Fame Rugsfamerugs.com81/1002,000+$252.20—
07idcmn.comidcmn.com81/1001,645$149—
08Weezieweezietowels.com81/100470$44—
09Blissyblissy.com81/100877$49.95—
10Dalstrongdalstrong.com80/100542$79—

05What the audits sayrule hits across 639 audits

  • 15 of 639 audits flag duplicated listings — catalogs of 20+ items where under 70% of listings are distinct products, so depth is scored on distinct products only.
  • 57 stores earn the “accessible vs the niche” pro: their cheapest product is priced more than 25% below the niche’s median cheapest product, compared in the same currency.
  • 211 stores carry the “premium vs niche median” con — an average price more than 2× the niche’s median store average, in the same currency.
  • 42 audits flag thin product descriptions — catalogs where fewer than 70% of products carry meaningful copy.

Every audit line cites its public source — read the methodology.

06 — Use the data

Browse the 639 audited Home & Kitchen stores

Every store in this report has a full profile: score breakdown, catalog, and partner queue. Own one of them? Claiming is free and adds a public right of reply.