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The State of Shopify Fashion & Apparel — September 2026

1,154 Fashion & Apparel stores on record, 1,154 of them live and audited, listing at least 856,766 products between them. Behind the live list sit 93 domains checked and retired — dead stores don't haunt this registry. Catalog sizes come from walking every page of each store's public feed; the price figures and catalog depth below come from the products we store for each store, which for larger catalogs is a sample rather than every item. Refreshed hourly.

1,154 live storesat least 856,766 products listed93 domains retiredmedian trust 65/100

00Top picks in Fashion & Appareleach one leads a different measurable axis

Highest audited trust scoreClassic Whimsy85/100trust score, computed from the store’s own public data; 4 stores share this figure, the unrounded score breaks the tieDeepest catalogHaverhill2,000+ productsnumber of products in the store’s public feed; 156 stores share this figure, trust score breaks the tieLongest return windowTACVASEN180-day returnsdays stated on the store’s own refund page, quoted on its profileLowest low-end pricebonjourhandmade.comCA$2.02the tenth percentile of the catalog — where the range actually startsFastest stated deliveryAvery Mae Boutique2 daysthe slowest case the store commits to in writing, not its fastest option; 2 stores share this figure, trust score breaks the tie

How these are picked. Each line is the top of one measured column — trust score, catalog size, stated return window, low-end price, stated delivery — taken from the same nightly data behind every profile. Ties go to the higher trust score, no store appears twice, nothing is weighted by hand, and no placement here can be bought.

01Score distributiontrust scores across the live catalog

Trust score distribution for Fashion & Apparel: 113 stores score <50, 224 stores score 50–59, 380 stores score 60–69, 414 stores score 70–79, 23 stores score 80+113<5022450–5938060–6941470–792380+

The median Fashion & Apparel store scores 65/100, landing in the 60–69 bucket; the largest bucket is 70–79 with 414 of 1,154 stores.

02PricingUSD prices only · items under $2 excluded

Median price$69
p10–p90 range$18–$480
Excluded55,801 items priced in other currencies sit outside these percentiles.
Most accessible at 75+ trust

Lowest low-end price — the 10th percentile of a store’s prices — among stores scoring 75 or higher.

Rockinrudys77/100low end $2.99Alamode Fashion Jewelry77/100low end $3164model.com77/100low end $3.99
Premium tier

Highest average price per store across the USD catalog.

Verdura Fine Jewelry60/100avg $41,251Beyond Tent77/100avg $32,25864Facets Diamond Jewelry53/100avg $23,908

03Catalog depthdistinct product titles per store

Catalog depth distribution for Fashion & Apparel: 52 stores carry <25 distinct products, 64 stores carry 25–49 distinct products, 107 stores carry 50–99 distinct products, 931 stores carry 100+ distinct products52<256425–4910750–99931100+

The median store has 249 distinct titles among the products we store for it. Depth is scored on distinct titles — a catalog padded with duplicate listings earns no extra points.

04Top 10 by trustprecise score breaks the ties

Top 10 Fashion & Apparel stores by trust score
№StoreTrustProductsLow-end priceClaimed
01Awtsu Fitness Apparelawtsuprints.com85/100410400 PHP—
02Classic Whimsyclassicwhimsy.com85/1002,000+$21.99—
03Popflex Activepopflexactive.com85/1001,067$38.81—
04oniaonia.com85/100556$110—
05Tombolo Companytombolocompany.com85/100652$58—
06Adam Marc Jewelsadammarcjewels.com85/1001,389$68—
07Freecultrfreecultr.com83/100458299 INR—
08EBYeby.co82/100400$19—
09Beyond Riders Protective Riding Gearbeyondriders.com81/100829$168.89—
10Eberjeyeberjey.com81/100646$72—

05What the audits sayrule hits across 1,154 audits

  • 77 of 1154 audits flag duplicated listings — catalogs of 20+ items where under 70% of listings are distinct products, so depth is scored on distinct products only.
  • 116 stores earn the “accessible vs the niche” pro: their cheapest product is priced more than 25% below the niche’s median cheapest product, compared in the same currency.
  • 286 stores carry the “premium vs niche median” con — an average price more than 2× the niche’s median store average, in the same currency.
  • 65 audits flag thin product descriptions — catalogs where fewer than 70% of products carry meaningful copy.

Every audit line cites its public source — read the methodology.

06 — Use the data

Browse the 1,154 audited Fashion & Apparel stores

Every store in this report has a full profile: score breakdown, catalog, and partner queue. Own one of them? Claiming is free and adds a public right of reply.

Browse Fashion & Apparel →Claim your store