The State of Shopify Fashion & Apparel — July 2026
299 Fashion & Apparel stores on record, 299 of them live and audited, with 71,343 products on public file. Behind the live list sit 92 domains checked and retired— dead stores don't haunt this registry. Every number below is computed from the catalog, refreshed hourly.
01Score distributiontrust scores across the live catalog
The median Fashion & Apparel store scores 71/100, landing in the 70–79 bucket — also the largest, holding 148 of 299 stores.
02PricingUSD prices only · items under $2 excluded
Lowest entry price among stores scoring 85 or higher.
Highest average price per store across the USD catalog.
03Catalog depthdistinct product titles per store
The median store lists 249 distinct products. Depth is scored on distinct titles — a catalog padded with duplicate listings earns no extra points.
04Top 10 by trustprecise score breaks the ties
| № | Store | Trust | Products | Entry price | Claimed |
|---|---|---|---|---|---|
| 01 | Taylor Stitchtaylorstitch.com | 85/100 | 264 | $38.00 | — |
| 02 | Fresh Clean Threadsfreshcleanthreads.com | 85/100 | 252 | $6.00 | — |
| 03 | Outdoor Voicesoutdoorvoices.com | 81/100 | 113 | $8.99 | — |
| 04 | Beyondyogabeyondyoga.com | 81/100 | 169 | $8.00 | — |
| 05 | Born Primitivebornprimitive.com | 81/100 | 251 | $3.00 | — |
| 06 | Duvinduvindesign.com | 81/100 | 264 | $22.75 | — |
| 07 | NAKEDCASHMEREnakedcashmere.com | 78/100 | 250 | $12.00 | — |
| 08 | Dfynedfyne.com | 78/100 | 76 | $12.00 | — |
| 09 | Adanolaadanola.com | 77/100 | 252 | £10.00 | — |
| 10 | Baethelabelbaethelabel.com | 77/100 | 254 | AU$19.00 | — |
05What the audits sayrule hits across 299 audits
- 28 of 299 audits flag duplicated listings — the catalog looks bigger than it is, so depth is scored on distinct products only.
- 10 stores earn the “accessible vs the niche” pro: their entry price sits below the niche median.
- 54 stores carry the “premium vs niche median” con — average price well above what the niche typically charges.
- 23 audits flag thin product descriptions — catalogs where most items ship without meaningful copy.
Every audit line cites its public source — read the methodology.
Browse the 299 audited Fashion & Apparel stores
Every store in this report has a full profile: score breakdown, catalog, and partner queue. Own one of them? Claiming is free and adds a public right of reply.