Stores like Truly Beauty
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Truly Beauty, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Truly Beauty are Epres (54/100), Konenki Skincare (53/100) and Klur (52/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
trulybeauty.com · BTY-0853 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Epresepres.com | 54/100 | 36 | $25.20 | 100% | focused 36-product range, similar trust (54 vs 56), pricier low end ($25.20 vs $18), overlapping product mix | Compare → |
| 02 | Konenki Skincarekonenki.ca | 53/100 | 8 | — | 100% | focused 8-product range, similar trust (53 vs 56), smaller catalog, overlapping product mix | Compare → |
| 03 | Klurklur.co | 52/100 | 14 | — | 100% | focused 14-product range, similar trust (52 vs 56), smaller catalog, overlapping product mix | Compare → |
| 04 | Jeffree Star Cosmeticsjeffreestarcosmetics.com | 60/100 | 261 | $22 | 63% | broad 261-product range, similar trust (60 vs 56), pricier low end ($22 vs $18), overlapping product mix | Compare → |
| 05 | Frank Bodyfrankbody.com | 56/100 | 108 | AU$16 | 40% | broad 108-product range, similar low-end pricing (AU$16) | Compare → |
| 06 | Necessairenecessaire.com | 56/100 | 125 | $15 | 43% | broad 125-product range, cheaper low end ($15 vs $18) | Compare → |
| 07 | ASAKUKIasakuki.com | 55/100 | 79 | $18.99 | 50% | focused 79-product range, similar trust (55 vs 56), similar low-end pricing ($18.99), overlapping product mix | Compare → |
| 08 | Australian Gold UKaustraliangold.co.uk | 53/100 | 151 | £15 | 50% | broad 151-product range, similar trust (53 vs 56), cheaper low end (£15 vs $18), overlapping product mix | Compare → |
| 09 | Jumiso USAjumiso.us | 56/100 | 58 | $16.80 | 50% | focused 58-product range, similar low-end pricing ($16.80), overlapping product mix | Compare → |
| 10 | Winky Luxwinkylux.com | 57/100 | 109 | $14.60 | 42% | broad 109-product range, similar trust (57 vs 56), cheaper low end ($14.60 vs $18) | Compare → |
| 11 | Aster Woodasterwood.co | 43/100 | 37 | $14.59 | 100% | focused 37-product range, lower trust (43 vs 56), cheaper low end ($14.59 vs $18), overlapping product mix | Compare → |
| 12 | Byomabyoma.com | 56/100 | 69 | $12 | 62% | focused 69-product range, cheaper low end ($12 vs $18), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-30.
Straight answers
- What are the best alternatives to Truly Beauty?
- The closest audited alternatives to Truly Beauty are Epres (54/100), Konenki Skincare (53/100) and Klur (52/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Epres, shares 100% of its product categories with Truly Beauty; across the top three the overlap runs 100%, 100%, 100%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Truly Beauty better than the alternatives listed here?
- Truly Beauty scores 56/100 on the independent trust score. The closest alternatives score 54, 53, 52. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with Truly Beauty; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with Truly Beauty, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this