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Stores like Surf's Up Candle

10 independently audited Home & Kitchen stores that share at least 30% of product categories with Surf's Up Candle, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Surf's Up Candle are Voluspa (64/100), Counter Culture Coffee (63/100) and Alma Mater (69/100) — Home & Kitchen stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

surfsupcandle.com · HMK-5155 · Home & Kitchen

Trust score
64/100
Products
1,233
Low-end price
$12
Status
Unclaimed
02

Closest alternatives

Home & Kitchen stores ranked by similarity to Surf's Up Candle
StoreTrustProductsEntryCatalog overlapWhy similar
01Voluspavoluspa.com64/100962$8.5042%deep 962-product range, cheaper low end ($8.50 vs $12)Compare →
02Counter Culture Coffeecounterculturecoffee.com63/100179$2133%broad 179-product range, similar trust (63 vs 64), pricier low end ($21 vs $12)Compare →
03Alma Materalmamater.hsa.net69/1001,588$1633%huge 1,588-product range, similar trust (69 vs 64), pricier low end ($16 vs $12)Compare →
04Pit Liquorpitliquor.com58/10021$2050%focused 21-product range, lower trust (58 vs 64), pricier low end ($20 vs $12), overlapping product mixCompare →
05Below 60 Storebelow60.com46/10028$12.4960%focused 28-product range, lower trust (46 vs 64), similar low-end pricing ($12.49), overlapping product mixCompare →
06swooziesswoozies.com73/1002,000+$5.9132%huge 2,000+-product range, higher trust (73 vs 64), cheaper low end ($5.91 vs $12)Compare →
07alamocoffee.comalamocoffee.com53/10015—50%focused 15-product range, lower trust (53 vs 64), smaller catalog, overlapping product mixCompare →
08ZIMA Dental UKzimadental.co.uk49/10016—50%focused 16-product range, lower trust (49 vs 64), smaller catalog, overlapping product mixCompare →
09Fancy Homebodyfancyhomebody.com48/10098$2040%focused 98-product range, lower trust (48 vs 64), pricier low end ($20 vs $12)Compare →
10Mitala Candle Co.mitalacandleco.com50/10026$3033%focused 26-product range, lower trust (50 vs 64), pricier low end ($30 vs $12)Compare →

Column definitions: dataset card. Source: public product feeds, 2026-10-29.

Straight answers

What are the best alternatives to Surf's Up Candle?
The closest audited alternatives to Surf's Up Candle are Voluspa (64/100), Counter Culture Coffee (63/100) and Alma Mater (69/100) — Home & Kitchen stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Voluspa, shares 42% of its product categories with Surf's Up Candle; across the top three the overlap runs 42%, 33%, 33%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Surf's Up Candle better than the alternatives listed here?
Surf's Up Candle scores 64/100 on the independent trust score. The closest alternatives score 64, 63, 69. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these home & kitchen alternatives chosen?
The 10 shown are the closest of all 639 other home & kitchen stores on record, and each shares at least 30% of product categories with Surf's Up Candle; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Home & Kitchen stores that share at least 30% of product categories with Surf's Up Candle, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this