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Stores like Supergoop

12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Supergoop, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Supergoop are Epres (54/100), Patrickta (55/100) and Kopari Beauty (58/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

supergoop.com · BTY-0092 · Beauty & Skincare

Trust score
59/100
Products
89
Low-end price
$16.60
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to Supergoop
StoreTrustProductsEntryCatalog overlapWhy similar
01Epresepres.com54/10023$22.20100%focused 23-product range, similar trust (54 vs 59), pricier low end ($22.20 vs $16.60), overlapping product mixCompare →
02Patricktapatrickta.com55/10086$18.6063%focused 86-product range, similar trust (55 vs 59), similar low-end pricing ($18.60), overlapping product mixCompare →
03Kopari Beautykoparibeauty.com58/100201$1863%broad 201-product range, similar trust (58 vs 59), similar low-end pricing ($18), overlapping product mixCompare →
04Indieleeindielee.com56/10047$2060%focused 47-product range, similar trust (56 vs 59), pricier low end ($20 vs $16.60), overlapping product mixCompare →
05Aster Woodasterwood.co44/10043$15.39100%focused 43-product range, lower trust (44 vs 59), similar low-end pricing ($15.39), overlapping product mixCompare →
06Rare Beautyrarebeauty.com60/100144$1563%broad 144-product range, similar trust (60 vs 59), similar low-end pricing ($15), overlapping product mixCompare →
07RMS Beautyrmsbeauty.com66/10099$2588%focused 99-product range, higher trust (66 vs 59), pricier low end ($25 vs $16.60), overlapping product mixCompare →
08Ursa Majorursamajorvt.com58/10070$14.9038%focused 70-product range, similar trust (58 vs 59), similar low-end pricing ($14.90)Compare →
09AILLEAaillea.com59/100366$14.9050%broad 366-product range, similar low-end pricing ($14.90), overlapping product mixCompare →
10Cocokindcocokind.com59/10080$9.9050%focused 80-product range, cheaper low end ($9.90 vs $16.60), overlapping product mixCompare →
11Topicremtopicrem.com47/10078€8.60100%focused 78-product range, lower trust (47 vs 59), cheaper low end (€8.60 vs $16.60), overlapping product mixCompare →
12Ultra Violetteultraviolette.com.au52/10043AU$16.4050%focused 43-product range, lower trust (52 vs 59), similar low-end pricing (AU$16.40), overlapping product mixCompare →

Column definitions: dataset card. Source: public product feeds, 2026-09-15.

Straight answers

What are the best alternatives to Supergoop?
The closest audited alternatives to Supergoop are Epres (54/100), Patrickta (55/100) and Kopari Beauty (58/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Epres, shares 100% of its product categories with Supergoop; across the top three the overlap runs 100%, 63%, 63%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Supergoop better than the alternatives listed here?
Supergoop scores 59/100 on the independent trust score. The closest alternatives score 54, 55, 58. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Supergoop; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Beauty & Skincare stores that share at least 30% of product categories with Supergoop, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this