Stores like Koko Bay
12 independently audited Fashion & Apparel stores that share at least 30% of product categories with Koko Bay, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Koko Bay are Gooseberry Intimates (65/100), Cmoi (63/100) and LaceMade (65/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays.
The store
kokobay.co.uk · FSH-4755 · Fashion & Apparel
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Gooseberry Intimatesgooseberryintimates.com | 65/100 | 223 | $25 | 71% | broad 223-product range, similar low-end pricing ($25), overlapping product mix | Compare → |
| 02 | Cmoicmoi.nyc | 63/100 | 270 | $29 | 75% | broad 270-product range, similar trust (63 vs 65), pricier low end ($29 vs £22), overlapping product mix | Compare → |
| 03 | LaceMadelacemade.com | 65/100 | 771 | $29.50 | 71% | deep 771-product range, pricier low end ($29.50 vs £22), overlapping product mix | Compare → |
| 04 | Artesandsartesands.com | 70/100 | 262 | AU$20.99 | 57% | broad 262-product range, similar trust (70 vs 65), similar low-end pricing (AU$20.99), overlapping product mix | Compare → |
| 05 | Damson Madderdamsonmadder.com | 77/100 | 351 | £23.60 | 86% | broad 351-product range, higher trust (77 vs 65), similar low-end pricing (£23.60), overlapping product mix | Compare → |
| 06 | Baethelabelbaethelabel.com | 65/100 | 347 | AU$49 | 71% | broad 347-product range, pricier low end (AU$49 vs £22), overlapping product mix | Compare → |
| 07 | KTRcollectionktrcollection.com | 59/100 | 243 | $22 | 57% | broad 243-product range, lower trust (59 vs 65), similar low-end pricing ($22), overlapping product mix | Compare → |
| 08 | Saxx Underwearsaxxunderwear.com | 65/100 | 634 | $22.50 | 50% | deep 634-product range, similar low-end pricing ($22.50), overlapping product mix | Compare → |
| 09 | Shop All Small co.allsmall.co | 56/100 | 120 | $23.80 | 71% | broad 120-product range, lower trust (56 vs 65), similar low-end pricing ($23.80), overlapping product mix | Compare → |
| 10 | Shop J. Longsjlongs.com | 66/100 | 343 | $18.99 | 43% | broad 343-product range, similar trust (66 vs 65), similar low-end pricing ($18.99) | Compare → |
| 11 | Pepperwearpepper.com | 64/100 | 290 | $18 | 43% | broad 290-product range, similar trust (64 vs 65), cheaper low end ($18 vs £22) | Compare → |
| 12 | Dandy Del Mardandydelmar.com | 63/100 | 179 | $49 | 71% | broad 179-product range, similar trust (63 vs 65), pricier low end ($49 vs £22), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-09-15.
Straight answers
- What are the best alternatives to Koko Bay?
- The closest audited alternatives to Koko Bay are Gooseberry Intimates (65/100), Cmoi (63/100) and LaceMade (65/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Gooseberry Intimates, shares 71% of its product categories with Koko Bay; across the top three the overlap runs 71%, 75%, 71%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Koko Bay better than the alternatives listed here?
- Koko Bay scores 65/100 on the independent trust score. The closest alternatives score 65, 63, 65. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these fashion & apparel alternatives chosen?
- The 12 shown are the closest of all 1,153 other fashion & apparel stores on record, and each shares at least 30% of product categories with Koko Bay; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Fashion & Apparel stores that share at least 30% of product categories with Koko Bay, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this