Stores like JYY London
12 independently audited Fashion & Apparel stores that share at least 30% of product categories with JYY London, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to JYY London are Shade Phreak (73/100), Nvgtn (69/100) and Kinderplanet Company (77/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays.
The store
jyy.london · FSH-5634 · Fashion & Apparel
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Shade Phreakshadephreak.com | 73/100 | 356 | $15 | 100% | broad 356-product range, similar trust (73 vs 74), cheaper low end ($15 vs £20), overlapping product mix | Compare → |
| 02 | Nvgtnnvgtn.com | 69/100 | 1,282 | $26 | 100% | deep 1,282-product range, similar trust (69 vs 74), pricier low end ($26 vs £20), overlapping product mix | Compare → |
| 03 | Kinderplanet Companykinderplanetcompany.com | 77/100 | 2,000+ | £25.99 | 100% | huge 2,000+-product range, similar trust (77 vs 74), pricier low end (£25.99 vs £20), overlapping product mix | Compare → |
| 04 | Cmoicmoi.nyc | 66/100 | 265 | $29 | 75% | broad 265-product range, lower trust (66 vs 74), pricier low end ($29 vs £20), overlapping product mix | Compare → |
| 05 | fadedstorefadedstore.com | 77/100 | 298 | £21.98 | 43% | broad 298-product range, similar trust (77 vs 74), similar low-end pricing (£21.98) | Compare → |
| 06 | DIMA EYEWEARdimaeyewear.com | 77/100 | 453 | $26 | 50% | broad 453-product range, similar trust (77 vs 74), pricier low end ($26 vs £20), overlapping product mix | Compare → |
| 07 | LAI MENG FIVE CATSlaimengfivecats.com | 73/100 | 793 | $29.98 | 54% | deep 793-product range, similar trust (73 vs 74), pricier low end ($29.98 vs £20), overlapping product mix | Compare → |
| 08 | TBD Eyeweartbdeyewear.com | 73/100 | 307 | €120 | 67% | broad 307-product range, similar trust (73 vs 74), pricier low end (€120 vs £20), overlapping product mix | Compare → |
| 09 | Koko Baykokobay.co.uk | 65/100 | 336 | £20 | 38% | broad 336-product range, lower trust (65 vs 74), similar low-end pricing (£20) | Compare → |
| 10 | Coco de Chomcocodechom.com | 73/100 | 371 | $31.75 | 30% | broad 371-product range, similar trust (73 vs 74), pricier low end ($31.75 vs £20) | Compare → |
| 11 | lacianncollectivelacianncollective.com | 73/100 | 1,121 | $12.99 | 45% | deep 1,121-product range, similar trust (73 vs 74), cheaper low end ($12.99 vs £20) | Compare → |
| 12 | modaminxmodaminx.co.uk | 70/100 | 484 | £25 | 30% | broad 484-product range, similar trust (70 vs 74), pricier low end (£25 vs £20) | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-28.
Straight answers
- What are the best alternatives to JYY London?
- The closest audited alternatives to JYY London are Shade Phreak (73/100), Nvgtn (69/100) and Kinderplanet Company (77/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Shade Phreak, shares 100% of its product categories with JYY London; across the top three the overlap runs 100%, 100%, 100%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is JYY London better than the alternatives listed here?
- JYY London scores 74/100 on the independent trust score. The closest alternatives score 73, 69, 77. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these fashion & apparel alternatives chosen?
- The 12 shown are the closest of all 1,684 other fashion & apparel stores on record, and each shares at least 30% of product categories with JYY London; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Fashion & Apparel stores that share at least 30% of product categories with JYY London, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this