Stores like Franklins
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Franklins, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Franklins are mikaela beauty (73/100), Brighton Beauty Supply (73/100) and Moona.Store (73/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
franklinsonline.com · BTY-2767 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | mikaela beautymikaela-beauty.com | 73/100 | 2,000+ | CA$7.50 | 38% | huge 2,000+-product range, pricier low end (CA$7.50 vs £3.25) | Compare → |
| 02 | Brighton Beauty Supplybrightonbeautysupply.com | 73/100 | 2,000+ | $6.77 | 33% | huge 2,000+-product range, pricier low end ($6.77 vs £3.25) | Compare → |
| 03 | Moona.Storemoona.store | 73/100 | 870 | NZ$7.79 | 50% | deep 870-product range, pricier low end (NZ$7.79 vs £3.25), overlapping product mix | Compare → |
| 04 | Luxiface.comluxiface.com | 73/100 | 1,998+ | $10.74 | 33% | huge 1,998+-product range, pricier low end ($10.74 vs £3.25) | Compare → |
| 05 | ABSOLUTE NEW YORKabsolutenewyork.com | 77/100 | 366 | $2.99 | 41% | broad 366-product range, similar trust (77 vs 73), similar low-end pricing ($2.99) | Compare → |
| 06 | Camera Ready Cosmeticscamerareadycosmetics.com | 73/100 | 2,000+ | $11 | 34% | huge 2,000+-product range, pricier low end ($11 vs £3.25) | Compare → |
| 07 | e.l.f. Cosmeticselfcosmetics.com | 72/100 | 1,210 | $6 | 34% | deep 1,210-product range, similar trust (72 vs 73), pricier low end ($6 vs £3.25) | Compare → |
| 08 | lacosmetiquelacosmetique.com.au | 73/100 | 2,000+ | AU$12 | 31% | huge 2,000+-product range, pricier low end (AU$12 vs £3.25) | Compare → |
| 09 | A’GALORE & CO.agaloreco.com | 76/100 | 531 | $7.80 | 50% | deep 531-product range, similar trust (76 vs 73), pricier low end ($7.80 vs £3.25), overlapping product mix | Compare → |
| 10 | Lethal Cosmeticslethalcosmetics.com | 70/100 | 302 | €6.50 | 60% | broad 302-product range, similar trust (70 vs 73), pricier low end (€6.50 vs £3.25), overlapping product mix | Compare → |
| 11 | Boldface 3-D Lashesboldfacemakeup.com | 56/100 | 146 | $4.99 | 100% | broad 146-product range, lower trust (56 vs 73), pricier low end ($4.99 vs £3.25), overlapping product mix | Compare → |
| 12 | Eternal Cosmetics Nail Polisheternal-cosmetics.com | 71/100 | 128 | $5.99 | 50% | broad 128-product range, similar trust (71 vs 73), pricier low end ($5.99 vs £3.25), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-09-15.
Straight answers
- What are the best alternatives to Franklins?
- The closest audited alternatives to Franklins are mikaela beauty (73/100), Brighton Beauty Supply (73/100) and Moona.Store (73/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, mikaela beauty, shares 38% of its product categories with Franklins; across the top three the overlap runs 38%, 33%, 50%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Franklins better than the alternatives listed here?
- Franklins scores 73/100 on the independent trust score. The closest alternatives score 73, 73, 73. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Franklins; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with Franklins, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this