Stores like Decathlon
12 independently audited Fashion & Apparel stores that share at least 30% of product categories with Decathlon, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Decathlon are faithwiseco (73/100), Avenue Montaigne (77/100) and Barnesmith (73/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays.
The store
decathlon.com · FSH-1643 · Fashion & Apparel
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | faithwisecofaithwiseco.com | 73/100 | 568 | $34.99 | 100% | deep 568-product range, similar trust (73 vs 77), pricier low end ($34.99 vs $19.99), overlapping product mix | Compare → |
| 02 | Avenue Montaigneavenuemontaigne.com | 77/100 | 1,043 | $250 | 100% | deep 1,043-product range, pricier low end ($250 vs $19.99), overlapping product mix | Compare → |
| 03 | Barnesmithbarnesmith.com | 73/100 | 2,000+ | $19.95 | 67% | huge 2,000+-product range, similar trust (73 vs 77), similar low-end pricing ($19.95), overlapping product mix | Compare → |
| 04 | fadedstorefadedstore.com | 77/100 | 298 | £21.98 | 50% | broad 298-product range, similar low-end pricing (£21.98), overlapping product mix | Compare → |
| 05 | Caliwearsdcaliwearsd.com | 72/100 | 907 | $25 | 50% | deep 907-product range, similar trust (72 vs 77), pricier low end ($25 vs $19.99), overlapping product mix | Compare → |
| 06 | Damson Madderdamsonmadder.com | 77/100 | 517 | £24.90 | 30% | deep 517-product range, pricier low end (£24.90 vs $19.99) | Compare → |
| 07 | komodokomodo.co.uk | 77/100 | 1,002 | £12 | 44% | deep 1,002-product range, cheaper low end (£12 vs $19.99) | Compare → |
| 08 | Suzushii Clothingsuzushiiclothing.com | 77/100 | 1,154 | $39.99 | 50% | deep 1,154-product range, pricier low end ($39.99 vs $19.99), overlapping product mix | Compare → |
| 09 | Vessi Footwearvessi.com | 73/100 | 301 | $18 | 50% | broad 301-product range, similar trust (73 vs 77), similar low-end pricing ($18), overlapping product mix | Compare → |
| 10 | modernmillieshopmodernmillieshop.com | 77/100 | 2,000+ | $22 | 31% | huge 2,000+-product range, similar low-end pricing ($22) | Compare → |
| 11 | missouribluffsmissouribluffs.com | 77/100 | 1,344 | $34 | 35% | deep 1,344-product range, pricier low end ($34 vs $19.99) | Compare → |
| 12 | Aktivaktivstyle.com | 77/100 | 734 | $50 | 44% | deep 734-product range, pricier low end ($50 vs $19.99) | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-29.
Straight answers
- What are the best alternatives to Decathlon?
- The closest audited alternatives to Decathlon are faithwiseco (73/100), Avenue Montaigne (77/100) and Barnesmith (73/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, faithwiseco, shares 100% of its product categories with Decathlon; across the top three the overlap runs 100%, 100%, 67%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Decathlon better than the alternatives listed here?
- Decathlon scores 77/100 on the independent trust score. The closest alternatives score 73, 77, 73. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these fashion & apparel alternatives chosen?
- The 12 shown are the closest of all 1,684 other fashion & apparel stores on record, and each shares at least 30% of product categories with Decathlon; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Fashion & Apparel stores that share at least 30% of product categories with Decathlon, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this