Policy pages

How many Shopify stores publish a refund, shipping, privacy or terms page with no terms on it — only the theme’s menu and footer.

Recomputed from the registry 6 hours ago.

1,320

Stores with an empty policy page

of 3,932 stores re-read under the current rule (34%)

3,488

Refund page with terms on it

of 3,932 stores re-read under the current rule (89%)

303

Refund page published but empty

of 3,932 stores re-read under the current rule (8%)

2,378

Both refund and shipping carry terms

of 3,932 stores re-read under the current rule (60%) — the pair the trust score credits

Each of the four pages

Refund303 empty, 138 with no page at the /policies/ address: 3,488 with termsof 3,932 re-read
Shipping1097 empty, 361 with no page at the /policies/ address: 2,466 with termsof 3,932 re-read
Privacy202 empty: 3,618 with termsof 3,932 re-read
Terms of service182 empty: 3,607 with termsof 3,932 re-read

A page counts as empty when it answers but says almost nothing the store’s homepage does not: we subtract the homepage’s own words, and the theme’s menu and footer are exactly what the two share. Shopify creates all four URLs with the store; whether anything is written on them is the owner’s doing.

By niche

Food & Drink: 177 with an empty pageof 409 re-read (43%)
Home & Kitchen: 226 with an empty pageof 630 re-read (36%)
Supplements & Nutrition: 88 with an empty pageof 268 re-read (33%)
Beauty & Skincare: 302 with an empty pageof 949 re-read (32%)
Fashion & Apparel: 527 with an empty pageof 1,676 re-read (31%)

Niches with fewer than 25 re-read stores are left out — the share would be noise.

How these numbers are produced

Every figure on this page is computed from the registry itself — public product feeds, policy pages the stores publish, and our own daily price snapshots. Nothing is bought, modelled or estimated, and a number is only printed when its denominator can be printed beside it. The same data is downloadable as registry.csv and documented on the dataset page.

All research →Registry findings →

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one · data last checked 6 hours ago. How the score is computed · Who pays for this