Policy pages

How many Shopify stores publish a refund, shipping, privacy or terms page with no terms on it — only the theme’s menu and footer.

Recomputed from the registry 22 hours ago.

1,123

Stores with an empty policy page

of 3,058 stores re-read under the current rule (37%)

2,695

Refund page with terms on it

of 3,058 stores re-read under the current rule (88%)

252

Refund page published but empty

of 3,058 stores re-read under the current rule (8%)

1,746

Both refund and shipping carry terms

of 3,058 stores re-read under the current rule (57%) — the pair the trust score credits

Each of the four pages

Refund252 empty, 110 with no page at the /policies/ address: 2,695 with termsof 3,058 re-read
Shipping943 empty, 295 with no page at the /policies/ address: 1,814 with termsof 3,058 re-read
Privacy174 empty: 2,789 with termsof 3,058 re-read
Terms of service158 empty: 2,787 with termsof 3,058 re-read

A page counts as empty when it answers but says almost nothing the store’s homepage does not: we subtract the homepage’s own words, and the theme’s menu and footer are exactly what the two share. Shopify creates all four URLs with the store; whether anything is written on them is the owner’s doing.

By niche

Food & Drink: 168 with an empty pageof 365 re-read (46%)
Home & Kitchen: 203 with an empty pageof 516 re-read (39%)
Supplements & Nutrition: 82 with an empty pageof 225 re-read (36%)
Fashion & Apparel: 404 with an empty pageof 1,150 re-read (35%)
Beauty & Skincare: 266 with an empty pageof 802 re-read (33%)

Niches with fewer than 25 re-read stores are left out — the share would be noise.

How these numbers are produced

Every figure on this page is computed from the registry itself — public product feeds, policy pages the stores publish, and our own daily price snapshots. Nothing is bought, modelled or estimated, and a number is only printed when its denominator can be printed beside it. The same data is downloadable as registry.csv and documented on the dataset page.

All research →Registry findings →

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one · data last checked 22 hours ago. How the score is computed · Who pays for this