The State of Shopify Beauty & Skincare — October 2026
955 Beauty & Skincare stores on record, 955 of them live and audited, listing at least 280,581 products between them. Behind the live list sit 94 domains checked and retired — dead stores don't haunt this registry. Catalog sizes come from walking every page of each store's public feed; the price figures and catalog depth below come from the products we store for each store, which for larger catalogs is a sample rather than every item. Refreshed hourly.
00Top picks in Beauty & Skincareeach one leads a different measurable axis
How these are picked. Each line is the top of one measured column — trust score, catalog size, stated return window, low-end price, stated delivery — taken from the same nightly data behind every profile. Ties go to the higher trust score, no store appears twice, nothing is weighted by hand, and no placement here can be bought.
01Score distributiontrust scores across the live catalog
The median Beauty & Skincare store scores 56/100, landing in the 50–59 bucket — also the largest, holding 367 of 955 stores.
02PricingUSD prices only · items under $2 excluded
Lowest low-end price — the 10th percentile of a store’s prices — among stores scoring 75 or higher.
Highest average price per store across the USD catalog.
03Catalog depthdistinct product titles per store
The median store has 85 distinct titles among the products we store for it. Depth is scored on distinct titles — a catalog padded with duplicate listings earns no extra points.
04Top 10 by trustprecise score breaks the ties
| № | Store | Trust | Products | Low-end price | Claimed |
|---|---|---|---|---|---|
| 01 | abcflora.comabcflora.com | 85/100 | 2,000+ | $69.95 | — |
| 02 | NEST New Yorknestnewyork.com | 85/100 | 412 | $35 | — |
| 03 | Thirteen Lunethirteenlune.com | 84/100 | 871 | $23.80 | — |
| 04 | Lash Junglelashjungle.com | 81/100 | 327 | AU$9.94 | — |
| 05 | P. Louise Cosmeticsplouise.co.uk | 81/100 | 520 | £10 | — |
| 06 | Trinny Londontrinnylondon.com | 81/100 | 443 | £12.54 | — |
| 07 | Adamansadamans.com | 81/100 | 1,126 | $239 | — |
| 08 | Glamneticglamnetic.com | 80/100 | 948 | $12.99 | — |
| 09 | CurlyMe Haircurlyme.com | 80/100 | 324 | $109 | — |
| 10 | ABSOLUTE NEW YORKabsolutenewyork.com | 77/100 | 482 | $2.99 | — |
05What the audits sayrule hits across 955 audits
- 20 of 955 audits flag duplicated listings — catalogs of 20+ items where under 70% of listings are distinct products, so depth is scored on distinct products only.
- 108 stores earn the “accessible vs the niche” pro: their cheapest product is priced more than 25% below the niche’s median cheapest product, compared in the same currency.
- 188 stores carry the “premium vs niche median” con — an average price more than 2× the niche’s median store average, in the same currency.
- 62 audits flag thin product descriptions — catalogs where fewer than 70% of products carry meaningful copy.
Every audit line cites its public source — read the methodology.
Browse the 955 audited Beauty & Skincare stores
Every store in this report has a full profile: score breakdown, catalog, and partner queue. Own one of them? Claiming is free and adds a public right of reply.