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Stores like Violetgrey

12 independently audited Beauty & Skincare stores comparable to Violetgrey by trust score, pricing and catalog — computed from public data. Ranked by similarity, not by who pays.

The closest audited alternatives to Violetgrey are Thirteen Lune (60/100), Grove (68/100) and Dr. Squatch (62/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays.

01

The store

violetgrey.com · BTY-1207 · Beauty & Skincare

Trust score
65/100
Products
1,294
Entry price
$5
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to Violetgrey
StoreTrustProductsEntryWhy similar
01Thirteen Lunethirteenlune.com60/100912$6.99deep 912-product range, similar trust (60 vs 65), pricier entry ($6.99 vs $5), overlapping product mixCompare →
02Grovegrove.co68/1002,000+$2.99huge 2,000+-product range, similar trust (68 vs 65), cheaper entry ($2.99 vs $5), overlapping product mixCompare →
03Dr. Squatchdrsquatch.com62/100533$4deep 533-product range, similar trust (62 vs 65), cheaper entry ($4 vs $5)Compare →
04Blkgrnblkgrn.com66/100169$7broad 169-product range, similar trust (66 vs 65), pricier entry ($7 vs $5), overlapping product mixCompare →
05ColourPopcolourpop.com73/1001,050$5deep 1,050-product range, higher trust (73 vs 65), similar entry ($5)Compare →
06Glasshouse Fragrancesglasshousefragrances.com60/100239AU$5broad 239-product range, similar trust (60 vs 65), similar entry (AU$5)Compare →
07Tartetarte.com66/100230$6broad 230-product range, similar trust (66 vs 65), pricier entry ($6 vs $5)Compare →
08Ohlollyohlolly.com73/100501$4deep 501-product range, higher trust (73 vs 65), cheaper entry ($4 vs $5), overlapping product mixCompare →
09Madaracosmeticsmadaracosmetics.com61/100160€6.95broad 160-product range, similar trust (61 vs 65), pricier entry (€6.95 vs $5), overlapping product mixCompare →
10Duke Cannondukecannon.com66/100166$6broad 166-product range, similar trust (66 vs 65), pricier entry ($6 vs $5)Compare →
11Californiamangocaliforniamango.com55/10032$4.95focused 32-product range, lower trust (55 vs 65), similar entry ($4.95), overlapping product mixCompare →
12Jack Blackgetjackblack.com58/100106$6.50broad 106-product range, lower trust (58 vs 65), pricier entry ($6.50 vs $5), overlapping product mixCompare →

Trust is the independent score (higher is better). Entry price is the cheapest item ≥ $2 — positioning, not a ranking. Products is the full catalog where measured, else the sample on record. Source: public product feeds, 2026-07-29.

Straight answers

What are the best alternatives to Violetgrey?
The closest audited alternatives to Violetgrey are Thirteen Lune (60/100), Grove (68/100) and Dr. Squatch (62/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays. Similarity is computed from four public signals — how close the trust scores are, how far the product catalogues overlap by category, how close the entry prices sit, and how comparable the catalogue sizes are. Nothing on this page is a paid placement.
Is Violetgrey better than the alternatives listed here?
Violetgrey scores 65/100 on the independent trust score. The closest alternatives score 60, 68, 62. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
From every store on record in the same niche, ranked by similarity to Violetgrey rather than by payout, popularity or any commercial arrangement. The weights are published, the inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Every Beauty & Skincare store on record is scored against Violetgrey on four public-data factors, then ranked by the weighted blend below. No store can buy a place on this list.

  • 35%Trust score. Closeness of the independent trust score — the smaller the gap, the higher the match.
  • 30%Product overlap. Shared product-type vocabulary from each catalog's own feed — how much the merchandise actually overlaps.
  • 20%Entry price. Ratio of the cheapest item ≥ $2 in each store — similar price positioning scores higher.
  • 15%Catalog size. Closeness of catalog depth by tier, so a 200-item shop pairs with peers, not 2,000-SKU giants.