What is Tuft & Needle's trust score?

Tuft & Needle has an independent trust score of 42/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.

Where does the Tuft & Needle data come from?

Public data only: tuftandneedle.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.

Tuft & Needle

Q: Is Tuft & Needle legit?

Tuft & Needle scores 42/100 on StoreProfiles' independent trust score, computed from public data — not paid or user-submitted reviews. Strongest signal: deep catalog: 95 distinct products on public record. Main caveat: premium pricing vs the niche median $92.12 — average here is $280.40. The domain has been registered since 2012 (13 years), not a freshly-made lookalike.

Unclaimed profile

tuftandneedle.com · Home & Kitchen · Shopify · data updated 2026-07-29

Own Tuft & Needle? Verifying domain control adds 15 points to this public score (42 → 57). It never changes the audit or lets anyone edit the findings — claim it here.

Home & Kitchen store with 89 products on record, prices from $16. Mostly sheet set, body pillow cover, pillowcases.

✓ PrivacyInstagram ↗X ↗

Trust score42/100

On record —Thin

0–100 from public data, higher = more on record. How it's computed

Higher than 5% of audited Home & Kitchen stores

Home & Kitchen · 216 scored

Strong 75+17

Solid 65–7462

Moderate 52–6489

Thin <5248

Catalog depth7/257/25

Images12/1512/15

Descriptions10/1210/12

Pricing data8/88/8

On record5/55/5

Claimed0/150/15

Verified0/200/20

What would raise this score

+15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
+7Add a photo to every product in the public feedphotographed: 82%
+6Write descriptions longer than 40 characters for every productdescribed: 81%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots-1

Products

no change 7d

From

$16

Avg price

$298.95

On sale

median 65% off

Domain age

13y

since 2012

On sale13 productsmedian 65% off — 15% of stocked items

Homepage load290 msto first byte, 0.3s for the full HTML (471 KB) — measured by us, from our server, not field data from real visitors

Domain age13 yearsregistered 2012 — a new brand’s clone or a scam lookalike would be far younger

Audit

Verdict

Is Tuft & Needle legit? On record — independent trust score 42/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 95 distinct products on public record. Main caveat: premium pricing vs the niche median $92.12 — average here is $280.40. The domain has been registered since 2012 (13 years), not a freshly-made lookalike.

Recomputed today · from public data, refreshed daily — not collected over time. Score down 1 since we started tracking.

+ Strengths

Deep catalog: 95 distinct products on public recordSource: product feed ↗
Accessible entry price: from $16 (average $280.40)Source: product feed ↗
Active on 2 social platformsSource: store homepage ↗
Fast storefront (TTFB 290 ms from our probe)Source: our probe
Not on any malware or phishing blocklist (checked Spamhaus DBL, SURBL)Source: security blocklist ↗

− Weaknesses

Premium pricing vs the niche median $92.12 — average here is $280.40Source: product feed ↗
No public refund policy foundSource: store policies page ↗

Best for: Home and cooking creators with audiences that convert at accessible price points.

Stores like Tuft & Needle

See all →

Misen81/100 compare

MagicLinen81/100 compare

Mervynsonline77/100 compare

Estelle Colored Glass77/100 compare

Funnfrolic77/100 compare

Actions

Promote this store

Partner link issued the moment the program activates.

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
Affiliate terms — not publishedcommission and terms appear here once the owner sets them
Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

Q&A

Straight answers

What is Tuft & Needle's trust score?: Tuft & Needle has an independent trust score of 42/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the Tuft & Needle data come from?: Public data only: tuftandneedle.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.

History & data

Products on record98

since 2026-07-19 · 11 snapshots · grows daily

Average price$280.40

since 2026-07-19 · 11 snapshots · grows daily

Trust score42/100

since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable

Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Tuft & Needle: trust score 42/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/tuftandneedle. Licensed CC BY 4.0.

The whole registry as data →

Live trust badge

Paste on tuftandneedle.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/tuftandneedle" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/tuftandneedle" alt="Tuft &amp; Needle trust score on StoreProfiles" width="200" height="52">
</a>

Open dataGET /api/store/tuftandneedle

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.