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The INKEY List

Unclaimed profile

theinkeylist.com · Beauty & Skincare · Shopify · data updated 2026-07-29

Own The INKEY List? Verifying domain control adds 15 points to this public score (45 → 60). It never changes the audit or lets anyone edit the findings — claim it here.

Beauty & Skincare store with 130 products on record, prices from £6.5. Mostly skin, bundle, hair.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗
Trust score45/100
On record —Thin

0–100 from public data, higher = more on record. How it's computed

Higher than 11% of audited Beauty & Skincare stores

Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth11/25
Images13/15
Descriptions9/12
Pricing data7/8
On record5/5
Claimed0/15
Verified0/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +11Write descriptions longer than 40 characters for every productdescribed: 72%
  • +2Add a photo to every product in the public feedphotographed: 85%
  • +1Give every product a real price above zeropriced: 82%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
130
+1 in 7d
From
£6.5
Avg price
£21.89
On sale
68
median 5% off
Domain age
8y
since 2018
On sale68 productsmedian 5% off, up to 38% — 52% of stocked items
Rated4.7/5from 7 reviews on Bio-Active Ceramide Eye Cream ↗
Homepage load637 msto first byte, 0.7s for the full HTML (721 KB) — measured by us, from our server, not field data from real visitors
Domain age8 yearsregistered 2018 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is The INKEY List legit? On record — independent trust score 45/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 158 distinct products on public record. Main caveat: incomplete pricing data on 18% of items. The domain has been registered since 2018 (8 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

Best for: Beauty and skincare creators with audiences that convert at accessible price points.

02

Catalog

AllSkin 84Bundle 26Hair 5Cleanser 5skin 4Super Solutions 2Mist 2Super Solutions Bundle 2
Sort:FeaturedPrice ↑Price ↓A–Z
'INKEY Founder''s Bridal Glow Trio''INKEY Founder''s Bridal Glow Trio'£52.00'TikTok - Exosome'TikTok - Exosome£50.00'TikTok - Oat 150ml'TikTok - Oat 150ml£47.0010% Azelaic Acid Serum for Redness Relief10% Azelaic Acid Serum for Redness Relief£16.0010% Niacinamide Serum10% Niacinamide Serum£10.0010% Niacinamide Serum Duo10% Niacinamide Serum Duo£19.00£20.00−5%15% Vitamin C + EGF Serum15% Vitamin C + EGF Serum£15.0020% Niacinamide Serum20% Niacinamide Serum£16.003 Month Hair Growth Trio3 Month Hair Growth Trio£40.50£45.00−10%360° Skin Clearing Serum360° Skin Clearing Serum£16.00360° Skin Clearing Serum Duo360° Skin Clearing Serum Duo£30.40£32.00−5%Advanced 0.2% Retinal SerumAdvanced 0.2% Retinal Serum£15.00Advanced 0.2% Retinal Serum DuoAdvanced 0.2% Retinal Serum Duo£28.50£30.00−5%Advanced Retinal Protection DuoAdvanced Retinal Protection Duo£28.50£30.00−5%Allure Winners TrioAllure Winners Trio£38.70£43.00−10%Anti-Ageing Retinal RoutineAnti-Ageing Retinal Routine£58.65£69.00−15%Beginners Retinol DuoBeginners Retinol Duo£23.75£25.00−5%Beta Hydroxy Acid (BHA) SerumBeta Hydroxy Acid (BHA) Serum£10.00Bio-Active Ceramide & SPF Morning DuoBio-Active Ceramide & SPF Morning Duo£32.30£34.00−5%Bio-Active Ceramide Eye CreamBio-Active Ceramide Eye Cream£15.00Bio-Active Ceramide MoisturiserBio-Active Ceramide Moisturiser£19.00Bio-Active Ceramide Moisturiser DuoBio-Active Ceramide Moisturiser Duo£36.10£38.00−5%Bio-Active Neck Lift StickBio-Active Neck Lift Stick£15.00Biome Balancing MoisturiserBiome Balancing Moisturiser£12.00Blackhead RoutineBlackhead Routine£35.70£42.00−15%Breakout Double Cleanse DuoBreakout Double Cleanse Duo£25.65£27.00−5%Brighten-i Eye CreamBrighten-i Eye Cream£12.00Brightening Double Cleanse DuoBrightening Double Cleanse Duo£25.65£27.00−5%Caffeine + Retinol Eye Cream DuoCaffeine + Retinol Eye Cream Duo£21.85£23.00−5%Caffeine Eye CreamCaffeine Eye Cream£10.00Caffeine Eye Cream DuoCaffeine Eye Cream Duo£19.00£20.00−5%Caffeine stimulating scalp treatmentCaffeine stimulating scalp treatment£15.00Clean & Healthy Scalp DuoClean & Healthy Scalp Duo£27.55£29.00−5%Deep Cleanse DuoDeep Cleanse Duo£20.90£22.00−5%Dewy SPF DuoDewy SPF Duo£28.50£30.00−5%Dewy Sunscreen SPF 30Dewy Sunscreen SPF 30£15.00e-Gift Carde-Gift Card£10.00Ectoin Hydro-Barrier SerumEctoin Hydro-Barrier Serum£15.00Ectoin Hydro-Barrier Serum DuoEctoin Hydro-Barrier Serum Duo£28.50£30.00−5%Excess Oil & Pore Minimising Solution RoutineExcess Oil & Pore Minimising Solution Routine£40.80£48.00−15%Exfoliating Body DuoExfoliating Body Duo£26.60£28.00−5%Exosome + Ceramide Glow DuoExosome + Ceramide Glow Duo£37.05£39.00−5%Exosome Boosting Dry Sheet Mask - Pack of 1Exosome Boosting Dry Sheet Mask - Pack of 1£8.00Exosome Boosting Dry Sheet Masks - Pack of 3Exosome Boosting Dry Sheet Masks - Pack of 3£20.00£24.00−17%Exosome Boosting Dry Sheet Masks - Pack of 6Exosome Boosting Dry Sheet Masks - Pack of 6£36.00£48.00−25%Exosome Glow Boosting DuoExosome Glow Boosting Duo£24.99£28.00−11%Exosome Glow SerumExosome Glow Serum£20.00Exosome Glow Serum DuoExosome Glow Serum Duo£38.00£40.00−5%Eye & Lip Hydration DuoEye & Lip Hydration Duo£19.95£21.00−5%Fine Lines & Wrinkles TrioFine Lines & Wrinkles Trio£41.40£46.00−10%FREE Caffeine Eye CreamFREE Caffeine Eye Cream£0.00FREE Hydrating Cream-to-Milk Cleanser - 180ml (worth £13)FREE Hydrating Cream-to-Milk Cleanser - 180ml (worth £13)£0.00FREE Oat Cleansing Balm - 150ml (worth £15)FREE Oat Cleansing Balm - 150ml (worth £15)£0.00FREE Salicylic Acid Cleanser - 150ml (worth £12)FREE Salicylic Acid Cleanser - 150ml (worth £12)£0.00Fulvic Acid Cleanser - 150mlFulvic Acid Cleanser - 150ml£12.00Glowing Skin SetGlowing Skin Set£20.00£32.50−38%Glycerin Gentle Purifying CleanserGlycerin Gentle Purifying Cleanser£13.00Glycolic Acid Exfoliating Body StickGlycolic Acid Exfoliating Body Stick£15.00Glycolic Acid Exfoliating Body Stick DuoGlycolic Acid Exfoliating Body Stick Duo£28.50£30.00−5%Glycolic Acid Exfoliating Body WashGlycolic Acid Exfoliating Body Wash£12.00Glycolic Acid Exfoliating Scalp ScrubGlycolic Acid Exfoliating Scalp Scrub£14.00Glycolic Acid TonerGlycolic Acid Toner£13.00Hyaluronic Acid Serum - 30mlHyaluronic Acid Serum - 30ml£9.00Hyaluronic Acid Serum - 60mlHyaluronic Acid Serum - 60ml£16.00Hydrate & Revive DuoHydrate & Revive Duo£29.45£31.00−5%Hydrating Cleanser & Face Mist DuoHydrating Cleanser & Face Mist Duo£22.80£24.00−5%Hydrating Cleanser & Oil-Free Moisturiser DuoHydrating Cleanser & Oil-Free Moisturiser Duo£22.80£24.00−5%Hydrating Double Cleanse DuoHydrating Double Cleanse Duo£26.60£28.00−5%Hydrating Face MistHydrating Face Mist£11.00Hydrating Face Mist DuoHydrating Face Mist Duo£20.90£22.00−5%Hydration Routine TestHydration Routine Test£30.15Hydrocolloid Invisible Pimple Patches - Pack of 22Hydrocolloid Invisible Pimple Patches - Pack of 22£9.00Hydrocolloid Invisible Pimple Patches - Pack of 44Hydrocolloid Invisible Pimple Patches - Pack of 44£14.00£18.00−22%Hyperpigmentation & Scar RoutineHyperpigmentation & Scar Routine£39.95£47.00−15%INKEY Cloud HeadbandINKEY Cloud Headband£9.00INKEY Exclusive WashbagINKEY Exclusive Washbag£0.00Intro Routine for Anti-AgeingIntro Routine for Anti-Ageing£42.70£61.00−30%Intro Routine for Clearer SkinIntro Routine for Clearer Skin£28.70£41.00−30%Intro Routine for Dry SkinIntro Routine for Dry Skin£33.25£47.50−30%Intro Routine for Glowing SkinIntro Routine for Glowing Skin£37.80£54.00−30%Intro Routine for Hydrated SkinIntro Routine for Hydrated Skin£34.30£49.00−30%Intro Routine for Skin Barrier ProtectionIntro Routine for Skin Barrier Protection£38.85£55.50−30%Lip Balm Gift SetLip Balm Gift Set£30.80£44.00−30%Lip Plumping DuoLip Plumping Duo£20.90£22.00−5%Make-up Prep TrioMake-up Prep Trio£40.50£45.00−10%Makeup Removal DuoMakeup Removal Duo£22.80£24.00−5%Milk Cleanser - 180mlMilk Cleanser - 180ml£13.00Milk Cleanser DuoMilk Cleanser Duo£24.70£26.00−5%Mini Milk Cleanser - 50mlMini Milk Cleanser - 50ml£6.50Mini Salicylic Acid Cleanser - 60mlMini Salicylic Acid Cleanser - 60ml£7.50No BS Oversized T-ShirtNo BS Oversized T-Shirt£15.00Nourishing Rice Milk Hydrating TonerNourishing Rice Milk Hydrating Toner£15.00Oat Cleansing Balm - 150mlOat Cleansing Balm - 150ml£15.00Oat Cleansing Balm - 50mlOat Cleansing Balm - 50ml£8.00Oat Cleansing Balm 150ml DuoOat Cleansing Balm 150ml Duo£28.50£30.00−5%Oily Blemish-Prone Skin RoutineOily Blemish-Prone Skin Routine£41.65£49.00−15%Omega Water Cream - 50mlOmega Water Cream - 50ml£11.00PDRN SerumPDRN Serum£18.00Peptide MoisturiserPeptide Moisturiser£16.00PHA Body Water CreamPHA Body Water Cream£13.00PHA TonerPHA Toner£13.00Polyglutamic Acid SerumPolyglutamic Acid Serum£15.00Retinal + Exosome Glow Serum DuoRetinal + Exosome Glow Serum Duo£33.25£35.00−5%Retinol Boost DuoRetinol Boost Duo£30.40£32.00−5%Retinol Eye CreamRetinol Eye Cream£13.00Reusable Double-sided Cleansing PadsReusable Double-sided Cleansing Pads£9.00Reusable Eye PatchesReusable Eye Patches£8.00Reusable Eye Patches & Caffeine Eye Cream DuoReusable Eye Patches & Caffeine Eye Cream Duo£17.10£18.00−5%Revive + Renew TrioRevive + Renew Trio£48.60£54.00−10%Salicylic Acid Cleanser - 150mlSalicylic Acid Cleanser - 150ml£12.00Salicylic Acid Exfoliating Scalp TreatmentSalicylic Acid Exfoliating Scalp Treatment£15.00Sensitive Blemish-Prone Skin RoutineSensitive Blemish-Prone Skin Routine£42.50£50.00−15%Simple Skincare Cleanser & Ceramide Moisturiser DuoSimple Skincare Cleanser & Ceramide Moisturiser Duo£30.40£32.00−5%Skin Barrier Repair DuoSkin Barrier Repair Duo£32.30£34.00−5%Smooth + Strengthen DuoSmooth + Strengthen Duo£29.45£31.00−5%Starter Retinol Protection DuoStarter Retinol Protection Duo£25.65£27.00−5%Starter Retinol SerumStarter Retinol Serum£12.00Starter Retinol Serum DuoStarter Retinol Serum Duo£25.65£27.00−5%Succinic Acid TreatmentSuccinic Acid Treatment£11.00Supersize Hyaluronic Acid Serum - 100mlSupersize Hyaluronic Acid Serum - 100ml£22.00£30.00−27%Supersize Hyaluronic Acid Serum 100ml DuoSupersize Hyaluronic Acid Serum 100ml Duo£41.80£44.00−5%Supersize Omega Water Cream - 100mlSupersize Omega Water Cream - 100ml£16.50£22.00−25%Supersize Omega Water Cream DuoSupersize Omega Water Cream Duo£31.35£33.00−5%The Bestselling Intro to Great SkinThe Bestselling Intro to Great Skin£46.20£66.00−30%The Dew It All TrioThe Dew It All Trio£31.50£35.00−10%The INKEY List WashbagThe INKEY List Washbag£15.00Tiktok - Collagen booster Trio£0.00Tiktok - Elasticity Full Routine£0.00Tiktok - Fine Lines & Wrinkles Trio 2.0£0.00Tiktok - Glass Skin Trio£0.00Tiktok - Glycolic body duo£0.00Tiktok - Glycolic stick trio£0.00Tiktok - Glycolic wash + PHA£0.00Tiktok - Glycolic wash duo£0.00Tiktok - Holiday essentials£0.00Tiktok - INKEY Anti-Ageing Collagen Bundle£0.00Tiktok - INKEY Brightening & Anti-Ageing Bundle£0.00Tiktok - INKEY essentials£0.00Tiktok - INKEY Icons£0.00Tiktok - INKEY Ultimate Anti-Ageing Bundle£0.00Tiktok - Intro Routine for Anti-Ageing£0.00Tiktok - Intro routine for Healthy skin£0.00Tiktok - Lab icons£0.00Tiktok - Mini double cleanse£0.00Tiktok - Mini double cleanse & hydrate£0.00Tiktok - Oat Cleansing Balm Trio£0.00Tiktok - Radiance Trio£0.00Tiktok - Retinol Progression Anti-Ageing Routine£0.00Tiktok - Viral Body Sticks£0.00Tranexamic Acid SerumTranexamic Acid Serum£16.00Travel Essentials RoutineTravel Essentials Routine£36.55£43.00−15%Tripeptide Plumping Berry Lip BalmTripeptide Plumping Berry Lip Balm£11.00Tripeptide Plumping Lip BalmTripeptide Plumping Lip Balm£11.00Tripeptide Plumping Mocha Brown Lip BalmTripeptide Plumping Mocha Brown Lip Balm£11.00Tripeptide Plumping Pink Lip BalmTripeptide Plumping Pink Lip Balm£11.00Vitamin B, C and E MoisturiserVitamin B, C and E Moisturiser£9.00Vitamin C SerumVitamin C Serum£12.00Wake-up and Hydrate DuoWake-up and Hydrate Duo£23.75£25.00−5%
Browse these categories across the registry
Skin →Bundle →Hair →Cleanser →

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03

Actions

Promote this store

Partner link issued the moment the program activates.

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on theinkeylist.com, we check it, and the profile is yours.

Q&A

Straight answers

What is The INKEY List's trust score?
The INKEY List has an independent trust score of 45/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the The INKEY List data come from?
Public data only: theinkeylist.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record158
since 2026-07-18 · 12 snapshots · grows daily
Average price£22.98
since 2026-07-18 · 12 snapshots · grows daily
Trust score45/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). The INKEY List: trust score 45/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/theinkeylist. Licensed CC BY 4.0.
The whole registry as data →
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