GORUCK
Unclaimed profilegoruck.com · Fashion & Apparel · Shopify · data updated 2026-07-29
Own GORUCK? Verifying domain control adds 15 points to this public score (65 → 80). It never changes the audit or lets anyone edit the findings — claim it here.
Fashion & Apparel store with 250 products on record, prices from $5. Mostly patches, event, tri-blend graphic tees.
Trust score65/100
On record —Solid
0–100 from public data, higher = more on record. How it's computed
Higher than 36% of audited Fashion & Apparel stores
Fashion & Apparel · 299 scored
Strong 75+59
Solid 65–74133
Moderate 52–6481
Thin <5226
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Publish both a refund and a shipping policy pageone or both missing
- +8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page
- +4Serve the homepage in under 400 ms from our probe1021 ms measured
Computed by re-running the same formula — nothing here is an estimate.
Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.
Trend · 3 snapshots0
Products
250
+3 in 7d
From
$5
Avg price
$101.01
On sale
11
median 43% off
Domain age
18y
since 2008
On sale11 productsmedian 43% off, up to 55% — 4% of stocked items
Homepage load1021 msto first byte, 1.3s for the full HTML (589 KB) — measured by us, from our server, not field data from real visitors
Domain age18 yearsregistered 2008 — a new brand’s clone or a scam lookalike would be far younger
01
Audit
Verdict
Is GORUCK legit? On record — independent trust score 65/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 314 products on the store's public feed (253 sampled here). Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2008 (18 years), not a freshly-made lookalike.
Recomputed · from public data, refreshed daily — not collected over time.
+ Strengths
- Deep catalog: 314 products on the store's public feed (253 sampled here)Source: product feed ↗
- Accessible entry price: from $5 (average $100.93)Source: product feed ↗
- Active on 3 social platformsSource: store homepage ↗
- Live customer support (Zendesk)Source: store homepage ↗
- Runs an affiliate programSource: store homepage ↗
− Weaknesses
- Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage
Best for: Fashion and lifestyle creators with audiences that convert at accessible price points.
02
Catalog
AllPatches 37Event 30Tri-Blend Graphic Tees 12Men's Outerwear 11Women's Ballistic Trainers 11Women's Rough Runner 10Men's Long Sleeve 9Bullet Ruck 7
(For Your Muddy, Dirty) Shoe Bag$32.00$45.00−29%
1776 Ruck$5.00
9/11 25th Anniversary Commemorative T-Shirt$30.00
Achilles | Men's Weighted Vest$195.00
America Tee - Tri-BlendX$30.00
Anchor Loop Medicine Band$25.00
Arnold Pump Club Tee- Tri-Blend$30.00
Atlanta 9/11 (25th Anniversary) Event Weekend$20.00
Badass Babes - Savannah, GA - Event Weekend 9/25-9/26$20.00
Ballistic Beer Jacket$10.00
Basic Rucker$155.00
Biker Shorts$65.00
Black + Gum w/ Black Reflective Spearhead$99.00
Boonie Hat - Slick - ToughDry$30.00
Boonie Hat - Tactical - ToughDry$30.00
BRAGG 2027$245.00
Brick Bag (5-50 LBS)$35.00
Bulgarian Sandbag$75.00
Bullet Ruck 16L + Bombproof Laptop Compartment$195.00
Bullet Ruck Classic - Ballistic Nylon Cordura$160.00
Cadre Hat - CORDURA®$35.00
Carabiner - Hydration Bladder Attachment$5.00
Charlotte 9/11 (25th Anniversary) Event Weekend$20.00
Cleveland 9/11 (25th Anniversary) Event Weekend$20.00
COSTA RICA RUCK & FLOW 2026$3200.00
Cropped Training Leggings (No Pocket)$65.00
Cropped Training Leggings USA$65.00
Curved Ruck Plates$65.00
Day of the Ranger - Double Tough$125.00
DFQ Tee - Tri-BlendX$30.00
Double Bullet Ruck w/ Bombproof Laptop Compartment - 18L$235.00
Double Compartment Bullet Ruck - Heritage Waxed Canvas - 18L$235.00
Elementary School Ruck Training Program$40.00
Embrace the Suck Tee - Tri-BlendX$30.00
Featherweight Running Hat - Italian ToughMesh$30.00
Freedom Mile$5.00
GORUCK Bud Tee - Tri-BlendX$30.00
GORUCK Built in the USA Tee - Tri-BlendX$30.00
GORUCK MOTHERUCKER Women's Tee - Tri-BlendX$30.00
GORUCK Patch Board$40.00
GORUCK Reflective Tee - Tri-Blend$30.00
GORUCK Spearhead Tee - Tri-BlendX$30.00
GORUCK Tribe Tee - Tri-Blend$30.00
GR0 - Ballistic Nylon Cordura$275.00
GR0 - X-PAC$295.00
GR1$395.00
GR1 Field Pocket - Waxed Canvas$75.00
GR1 USA - Heritage Waxed Canvas$525.00
GR1 USA - Heritage Woodland Camo M81 (Seconds Sale)$295.00$525.00−44%
GR1 USA - Waterproof X-PAC$525.00
GR2$375.00
GR2 - Heritage Waxed Canvas$455.00
GR2 - MULTICAM- Waterproof X-PAC$395.00
GR2 Field Pocket$60.00
GR3$450.00
GRenade - American Tiger Stripe$75.00
Grocery Getter$29.00
Gym Bag - Cordura$135.00
Halloween Event Weekend$20.00
Heritage Gym Bag - Waxed Canvas$175.00
Houston 9/11 (25th Anniversary) Event Weekend$20.00
IFAK Case$35.00
Indestructible Challenge Windbreaker$195.00
Ingress - Denver, CO$99.00Ingress - Paris, France$99.00Ingress - Seoul, South Korea$99.00Ingress - Singapore$99.00
Join or Die Ruck$5.00
Kit Bag (Includes Shoulder Strap)$150.00
Kit Bag - Waxed Canvas$195.00
KR1 2.0 - Kid Ruck - Add Patches, Make it Yours$65.00
Los Angeles 9/11 (25th Anniversary) Event Weekend$20.00
M26 PREORDER // Q4 2026 ETA$275.00
Mackall - Chiseled Stone + Gum$89.00$160.00−44%
Mackall - Earth + Forged Iron$160.00
MACV-1 Hi-Speed - High Top$165.00
MACV-1 Hi-Speed - Mid Top$155.00
MACV-1 Traveler$175.00
MACV-2 - 8" High Top - Coyote$175.00
MACV-2 - Mid Top - Briar + Coyote$170.00
MACV-2 - Mid Top - Chestnut + Black$170.00
MACV-2 Safety Boot - 8" High Top$195.00
MACV-2 Safety Boot - Mid Top$185.00
Men's America Long Sleeve - Tri-BlendX$30.00
Men's Ballistic Trainers - Blackout w/ Black Reflective Spearhead$99.00
Men's Ballistic Trainers - HULK$99.00
Men's Ballistic Trainers - Lunar Rock + Gum w/ Silver Reflective Spearhead$99.00
Men's Ballistic Trainers - Mid Top - Black + Gum w/ Black Reflective Spearhead$99.00
Men's Ballistic Trainers - Ranger Green + White W / Coyote Reflective Spearhead$99.00
Men's Ballistic Trainers - Wolf Grey + Acid Lime$99.00
Men's Commando Polo - Merino Wool$155.00
Men's Commando Quarter Zip - Merino Wool$135.00
Men's DFQ Long Sleeve - Tri-BlendX$30.00
Men's Embrace the Suck Long Sleeve - Tri-BlendX$30.00
Men's GORUCK Spearhead Long Sleeve - Tri-BlendX$30.00
Men's Long Sleeve Pocket Tee - Tri-BlendX$35.00
Men's Performance Tank - ToughMesh$45.00
Men's Polo with Pocket - Tri-BlendX$35.00
Men's Rough Runner - Black + Gum$99.00
Men's Rough Runner - Blackout$99.00
Men's Rough Runner - Earth$99.00
Men's Rough Runner - Light Grey + Dark Grey$99.00
Men's Rucking Shirt - L/S$125.00
Men's Rucking Shirt - Merino Wool$155.00
Men's Slick Long Sleeve - Tri-BlendX$30.00
Men's Sun Hoodie - ToughMesh$99.00
Men's USA Long Sleeve Performance Half Zip - Featherweight Italian ToughMesh$135.00
Men's USA Long Sleeve Performance Tee - ToughMesh$75.00
Men's Vest of Power - ToughDry® + Fleece$195.00
Men’s American Training Sweatpants$145.00
Men’s Base Layer Bottom - Merino Wool$75.00
Men’s Challenge Pants - Lightweight ToughDry®$95.00
Men’s Commando Long Sleeve - Merino Wool$125.00
Men’s Commando Pullover - Merino Wool$135.00
Men’s Half Zip - Polartec Grid Fleece$155.00
Men’s Performance Tee - ToughMesh$45.00
Men’s Simple Pants - Midweight ToughDry®$75.00$95.00−21%
Men’s Task Force Dagger Jacket - Polartec Fleece$225.00
Men’s Training Shorts - ToughStretch$65.00
Men’s USA Training Shorts - Flag - ToughStretch$95.00
Merino Challenge Socks - Ankle (No-Show)$15.00
Merino Challenge Socks - Crew$19.00
Merino Challenge Socks - Trail Cuff$19.00
Merino Compression Socks$25.00
Mesh Duffel Bag$95.00
Mesh Ruck$95.00
Mother’s Day 5K Anti-Virtual Challenge$5.00
Naperville 9/11 (25th Anniversary) Event Weekend$20.00
Nashville 9/11 (25th Anniversary) Event Weekend$20.00
New York 9/11 (25th Anniversary) City Ruck Weekend 9/4-9/5$20.00
New York 9/11 (25th Anniversary) Event Weekend$245.00
Orlando 9/11 (25th Anniversary) Event Weekend$20.00
Outer Banks Events$20.00
Packable Bullet Ruck - Ripstop ROBIC®$65.00$75.00−13%
Packing Cube Bundle$20.00$35.00−43%
Padded Hip Belt$35.00
Patch - Custom Leather Monogram$20.00
Patch - Brew Ruck 2024$5.00
Patch - Buffalo Soldiers Ruck$5.00
Patch - Coffee Ruck$5.00
Patch - Common Sense Ruck$5.00
Patch - Cooler Ruck$5.00
Patch - Dad Rucks Anti-Virtual Challenge$5.00
Patch - Donut Ruck$5.00
Patch - Embrace The Suck$16.00
Patch - Eye Heart Spy Ruck$7.00
Patch - Field Day Ruck$5.00
Patch - GORUCK America$7.00
Patch - GORUCK Spearhead$7.00
Patch - GORUCK TAKEOVER 5K$5.00
Patch - GORUCK TAKEOVER WORKOUT$5.00
Patch - Gremlins Ruck$5.00
Patch - HEAVY MILE$5.00
Patch - Ice Cream Ruck$5.00
Patch - Leather Reverse Flag$14.00
Patch - Liberty or Death Ruck$5.00
Patch - Mud Ruck$5.00
Patch - Pizza Ruck$5.00
Patch - Polar Plunge Ruck$5.00
Patch - Predator Ruck$5.00
Patch - Recon Ruck$5.00
Patch - Reflective Reverse Flag$9.00
Patch - Reflective Spearhead$7.00
Patch - Ruck Club Day Off Ruck$5.00
Patch - Ruck the World$5.00
Patch - Sandbag Weight$7.00
Patch - Selma to Montgomery 2026$25.00
Patch - Taco Ruck$5.00
Performance Brief$45.00
Pistol Rug Bundle$125.00
Power Bra$65.00
PVC Patch - GORUCK$14.00
Rails to Trails: Ghost - Ebensburg, PA$125.00
Recon Raiders$245.00
Retention Caddy Set - Velcro$7.00
Rifle Case - Bundle$295.00
Rocky Balboa - Philadelphia, PA$20.00
RUCK OR DIE$120.00
Ruck Plate Carrier 3.0$115.00
Ruckapalooza Jax Beach - Fitness Party & City Ruck Weekend$30.00
Rucker - Long Range$295.00
Rucker 5.0$265.00
Ruckers of Lookout Mountain$20.00
Rucking Weight Vest$155.00
Salt Lake City 9/11 (25th Anniversary) Event Weekend$20.00
Sand Kettlebell Bundle$125.00$220.00−43%
Sand Kettlebells$60.00
Sand Medicine Ball Bundle$99.00$180.00−45%
Sand Ruck Plate Bundle$45.00$80.00−44%
Sandbag Kit (w/ Filler Bag)$120.00
Shadow Ruck$95.00
Shooting Mat$195.00
Short Sleeve Pocket Tee - Tri-BlendX$30.00
Shoulder Bag - Waxed Canvas$195.00
Size 34x32 Black only - Men’s Simple Pants - Lightweight ToughDry®$95.00SIZE 4 (W6) ONLY - MACV-1 Traveler x Carryology - Berserker Viking$65.00
SIZE S ONLY - Men's Long Sleeve Performance Tee - ToughMesh$29.00$65.00−55%
SIZE S ONLY - Tribe Merino Challenge Socks - Crew$19.00
Skate Ruck$179.00
Slick Short Sleeve Tee - Tri-BlendX$25.00
Spearhead Tactical Belt$50.00
Speed Laces$8.00
Spy Ruck Bundle$175.00$297.00−41%
Spy Ruck | Women's Weighted Vest$79.00
Squat Shorts$65.00
Stealth Bra$45.00
Sternum / Belt Pouch - CORDURA$35.00
Sternum / Belt Pouch - Waterproof X-PAC$35.00
Subtle Spearhead Tee - Unisex Tri-BlendX$30.00
T-REX Hand Straps (pair)$15.00
Tactical Fanny Pack - Cordura$50.00
Teen/Preteen Ruck Training Program$40.00
The Give Team: Ruck Workout & Film Screening$20.00
The Underground Ruck - Cleveland, OH$20.00
Three Rules Tee - Unisex Tri-BlendX$30.00
Tourniquet Attachment$12.00
Training Leggings$50.00
Training Leggings (No Pocket)$70.00
Training Leggings USA$70.00
Training Shorts$65.00
Training Sternum Strap$10.00
Warm Up Full Zip$135.00
Washington D.C. 9/11 (25th Anniversary) Event Weekend$125.00
Waxed Canvas Claymore Sling Bag$155.00
Wire Dopp - Waxed Canvas$45.00
Women's Ballistic Trainers - Black + Black + Charcoal W/ Black Reflective Spearhead$99.00
Women's Ballistic Trainers - Black + Glacier Grey$99.00
Women's Ballistic Trainers - Black + White + Gold$99.00
Women's Ballistic Trainers - Black + White W / Coyote Reflective Spearhead$99.00
Women's Ballistic Trainers - Lunar Rock + Charcoal W / Silver Reflective Spearhead$99.00
Women's Ballistic Trainers - Lunar Rock + Gum w/ Silver Reflective Spearhead$99.00
Women's Ballistic Trainers - Mid Top - Black + Gum w/ Black Reflective Spearhead$99.00
Women's Ballistic Trainers - Navy + White + Gold$99.00
Women's Ballistic Trainers - Ranger Green + White W / Coyote Reflective Spearhead$99.00
Women's Ballistic Trainers - Wolf Grey + Acid Lime$99.00
Women's Ballistic Trainers - Wolf Grey + High Risk Red$99.00
Women's Rough Runner - Blackout$99.00
Women's Rough Runner - Earth$99.00
Women's Rough Runner - Electric Blue$99.00
Women's Rough Runner - Hot Pink$99.00
Women's Rough Runner - Light Grey + Dark Grey$99.00
Women's Rough Runner - Midnight Frogskin + Acid Lime$99.00
Women's Rough Runner - Midnight Frogskin + High Risk Red$99.00
Women's Rough Runner - Seaspray$99.00
Women's Rough Runner - Speed Tan$99.00
Women's Rough Runner - White + Speed Grey$99.00
Women's Vest of Power - ToughDry® + Fleece$135.00
Women’s Full Zip - PolarTec Grid Fleece$140.00
Women’s Long Sleeve Mock Neck - ToughMesh$75.00
Women’s Racerback Tank$55.00
Women’s Training Performance Joggers$120.00
Women’s USA Performance Tank$35.00
XL / XXL ONLY - Men's USA Sun Hoodie - Full-Zip - ToughMesh$135.00Stores like GORUCK
See all →
03
Actions
Promote this store
Partner link issued the moment the program activates.
What the store hasn't confirmed yet
4 of 4 · facts only the store itself can add. Their absence is never counted against the score.
- Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
- Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
- Affiliate terms — not publishedcommission and terms appear here once the owner sets them
- Public contact details — not confirmed on the storefronta branded email plus a phone or postal address on the site
Own this store?
Claim the profile: update the record, answer the audit, set commission.
Q&A
Straight answers
- What is GORUCK's trust score?
- GORUCK has an independent trust score of 65/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
- Where does the GORUCK data come from?
- Public data only: goruck.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04
History & data
Products on record253
since 2026-07-18 · 12 snapshots · grows daily
Average price$100.93
since 2026-07-18 · 12 snapshots · grows daily
Trust score65/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Price drops in this storetracked daily per product · last 7 days
Men's Polo with Pocket - Tri-BlendX$45.00 $35.00−22%
Men's Polo with Pocket - Tri-BlendX$45.00 $35.00−22%Cite this recordThe whole registry as data →
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). GORUCK: trust score 65/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/goruck. Licensed CC BY 4.0.
Live trust badge
Paste on goruck.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/goruck" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/goruck" alt="GORUCK trust score on StoreProfiles" width="200" height="52"> </a>
Open dataGET /api/store/goruck
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.