Darn Tough
Unclaimed profiledarntough.com · Fashion & Apparel · Shopify · data updated 2026-07-29
Own Darn Tough? Verifying domain control adds 15 points to this public score (77 → 92). It never changes the audit or lets anyone edit the findings — claim it here.
Fashion & Apparel store with 250 products on record, prices from $9.99. Mostly socks, bundle, promotional item.
0–100 from public data, higher = more on record. How it's computed
Higher than 83% of audited Fashion & Apparel stores
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page
Computed by re-running the same formula — nothing here is an estimate.
Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.
Audit
Is Darn Tough legit? Yes — independent trust score 77/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 379 products on the store's public feed (252 sampled here). Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2004 (22 years), not a freshly-made lookalike.
Recomputed · from public data, refreshed daily — not collected over time.
+ Strengths
- Deep catalog: 379 products on the store's public feed (252 sampled here)Source: product feed ↗
- Accessible entry price: from $9.99 (average $36.25)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 4 social platformsSource: store homepage ↗
- Live customer support (Zendesk)Source: store homepage ↗
− Weaknesses
- Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage
Best for: Fashion and lifestyle creators with audiences that convert at accessible price points.
Catalog
Stores like Darn Tough
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Actions
Promote this store
Partner link issued the moment the program activates.
Darn Tough runs an affiliate program via UpPromote — open to creators now.
Join the program ↗- Commission
- not published
- Worth per sale
- not published
- Cookie window
- not published
- Repeat orders
- not published
- Minimum payout
- not published
- Creators
- explicitly welcome
- Joining
- not published
Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.
What the store hasn't confirmed yet
3 of 4 · facts only the store itself can add. Their absence is never counted against the score.
- Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
- Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
- Affiliate terms — not publishedcommission and terms appear here once the owner sets them
- Public contact details — confirmed
Own this store?
Claim the profile: update the record, answer the audit, set commission.
Straight answers
- What is Darn Tough's trust score?
- Darn Tough has an independent trust score of 77/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
- Where does the Darn Tough data come from?
- Public data only: darntough.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
History & data
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Darn Tough: trust score 77/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/darntough. Licensed CC BY 4.0.
Paste on darntough.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/darntough" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/darntough" alt="Darn Tough trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.