What is Darn Tough's trust score?

Darn Tough has an independent trust score of 77/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.

Where does the Darn Tough data come from?

Public data only: darntough.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.

Darn Tough

Q: Is Darn Tough legit?

Darn Tough scores 77/100 on StoreProfiles' independent trust score, computed from public data — not paid or user-submitted reviews. Strongest signal: deep catalog: 379 products on the store's public feed (252 sampled here). Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2004 (22 years), not a freshly-made lookalike.

Unclaimed profile

darntough.com · Fashion & Apparel · Shopify · data updated 2026-07-29

Own Darn Tough? Verifying domain control adds 15 points to this public score (77 → 92). It never changes the audit or lets anyone edit the findings — claim it here.

Fashion & Apparel store with 250 products on record, prices from $9.99. Mostly socks, bundle, promotional item.

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Trust score77/100

On record —Strong

0–100 from public data, higher = more on record. How it's computed

Higher than 83% of audited Fashion & Apparel stores

Fashion & Apparel · 299 scored

Strong 75+59

Solid 65–74133

Moderate 52–6481

Thin <5226

Catalog depth25/2525/25

Images15/1515/15

Descriptions12/1212/12

Pricing data8/88/8

On record5/55/5

Claimed0/150/15

Verified12/2012/20

What would raise this score

+15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
+8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0

Products

250

+2 in 7d

From

$9.99

Avg price

$35.49

On sale

median 10% off

Domain age

22y

since 2004

On sale2 productsmedian 10% off — 1% of stocked items

Rated5/5from 47 reviews on Women's Elsa Crew Lightweight Lifestyle Socks ↗

Homepage load367 msto first byte, 0.4s for the full HTML (620 KB) — measured by us, from our server, not field data from real visitors

Domain age22 yearsregistered 2004 — a new brand’s clone or a scam lookalike would be far younger

Audit

Verdict

Is Darn Tough legit? Yes — independent trust score 77/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 379 products on the store's public feed (252 sampled here). Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2004 (22 years), not a freshly-made lookalike.

Darn Tough

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History & data