The INKEY List vs Twinklens
Side-by-side comparison from the public record: trust scores, score breakdowns, prices and catalog depth. Every number cites its source — the stores' own product feeds.
Twinklens scores higher — 73/100 versus 45/100 for The INKEY List. Twinklens lists the deeper catalog (250 vs 158 products). The INKEY List spans more product categories (12 vs 6).
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The records
theinkeylist.com · BTY-0099
Catalog depth25/25
Images17/20
Descriptions11/15
Pricing data8/10
On record20/20
Claimed0/5
twinklens.com · BTY-1340
Catalog depth25/25
Images20/20
Descriptions15/15
Pricing data10/10
On record20/20
Claimed0/5
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Head to head
| The INKEY List | Twinklens | |
|---|---|---|
| Trust score | 45/100 | 73/100 |
| Products on record | 158 | 250 |
| Entry price | £6.50 | $9.90 |
| Average price | £22.98 | $25.10 |
| Product categories | 12 | 6 |
Teal marks the leading value where higher is objectively better. Prices are positioning, not a ranking. Source: public product feeds, 2026-07-29.
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Full records