Half Magic vs Puracy
Side-by-side comparison from the public record: trust scores, score breakdowns, prices and catalog depth. Every number cites its source — the stores' own product feeds.
Puracy scores higher — 56/100 versus 54/100 for Half Magic. Half Magic lists the deeper catalog (66 vs 44 products). Puracy spans more product categories (18 vs 16).
01
The records
halfmagicbeauty.com · BTY-0669
Catalog depth17/25
Images20/20
Descriptions15/15
Pricing data10/10
On record20/20
Claimed0/5
puracy.com · BTY-1160
Catalog depth11/25
Images20/20
Descriptions15/15
Pricing data10/10
On record20/20
Claimed0/5
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Head to head
| Half Magic | Puracy | |
|---|---|---|
| Trust score | 54/100 | 56/100 |
| Products on record | 66 | 44 |
| Entry price | $7.00 | $6.99 |
| Average price | $20.88 | $18.02 |
| Product categories | 16 | 18 |
Teal marks the leading value where higher is objectively better. Prices are positioning, not a ranking. Source: public product feeds, 2026-07-29.
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Full records