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Tru Earth

Unclaimed profile

tru.earth · Home & Kitchen · Shopify · data updated 2026-07-29

Own Tru Earth? Verifying domain control adds 15 points to this public score (56 → 71). It never changes the audit or lets anyone edit the findings — claim it here.

Home & Kitchen store with 63 products on record, prices from $6.27. Mostly laundry detergent, bundle, clearance.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗
Trust score56/100
On record —Moderate

0–100 from public data, higher = more on record. How it's computed

Higher than 35% of audited Home & Kitchen stores

Home & Kitchen · 216 scored
Strong 75+17
Solid 65–7462
Moderate 52–6489
Thin <5248
Catalog depth4/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified12/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots+4
Products
63
+1 in 7d
From
$6.27
Avg price
$37.09
On sale
9
median 40% off
Domain age
7y
since 2018
On sale9 productsmedian 40% off, up to 55% — 14% of stocked items
Homepage load337 msto first byte, 0.4s for the full HTML (735 KB) — measured by us, from our server, not field data from real visitors
Domain age7 yearsregistered 2018 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is Tru Earth legit? On record — independent trust score 56/100, computed from public data, not paid reviews. Strongest signal: established catalog of 49 distinct products. Main caveat: external reviews not yet collected — score may move once they are. The domain has been registered since 2018 (7 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time. Score up 4 since we started tracking.

Last checked

+ Strengths

− Weaknesses

  • External reviews not yet collected — score may move once they areSource: audit coverage

Best for: Home and cooking creators with audiences that convert at accessible price points.

02

Catalog

AllLaundry Detergent 21Bundle 8Clearance 5Dishwasher 3Multi-Surface Cleaner 3Wool Dryer Balls 2Laundry Scent Booster 1Insurance 1
Sort:FeaturedPrice ↑Price ↓A–Z
Tru Earth Ultimate BundleTru Earth Ultimate Bundle$59.99$123.72−52%TRU EARTH LAUNDRY DETERGENT SHEETS - FROSTED VANILLA BEANTRU EARTH LAUNDRY DETERGENT SHEETS - FROSTED VANILLA BEAN$19.95TRU EARTH LAUNDRY DETERGENT SHEETSTRU EARTH LAUNDRY DETERGENT SHEETS$19.95Tru Earth Produce Bags 6-pc BagTru Earth Produce Bags 6-pc Bag$16.95Tru Earth Makeup Remover pads - 14pc BagTru Earth Makeup Remover pads - 14pc Bag$16.95Tru Earth Bamboo Cutlery SetTru Earth Bamboo Cutlery Set$13.95Tru Earth Swedish Cloths 6-pack (White)Tru Earth Swedish Cloths 6-pack (White)$16.95Tru Earth Swedish Cloths 6-pack (Multi Color)Tru Earth Swedish Cloths 6-pack (Multi Color)$16.95Tru Earth Laundry Detergent×5Tru Earth Laundry Detergent$19.95Home Essentials BundleHome Essentials Bundle$41.33$79.80−48%Lavender Breeze BoxLavender Breeze Box$58.65$73.19−20%Fresh Clean BoxFresh Clean Box$58.65$73.19−20%Tru Earth Toilet Bowl CleanerTru Earth Toilet Bowl Cleaner$24.95Free & Clear BoxFree & Clear Box$29.95$37.90−21%Free & Clear Starter PackFree & Clear Starter Pack$39.93$66.47−40%Tru Earth Scent Booster×2Tru Earth Scent Booster$14.99Tru Earth Ultra Laundry Detergent×2Tru Earth Ultra Laundry Detergent$16.99Tru Earth Fabric Softener×2Tru Earth Fabric Softener$17.95Tru Earth Dishwasher Detergent Tablets×2Tru Earth Dishwasher Detergent Tablets$14.95Shipping Protection by RouteShipping Protection by Route$0.98Fresh Clean Starter PackFresh Clean Starter Pack$39.93$66.47−40%Tru Earth Variety PackTru Earth Variety Pack$39.99$79.80−50%Tru Earth Dishwasher Detergent Tablets - Lemon / 40 TabletsTru Earth Dishwasher Detergent Tablets - Lemon / 40 Tablets$14.95Premium Eco-Strip Storage TinPremium Eco-Strip Storage Tin$9.95Tru Earth Stain Remover StickTru Earth Stain Remover Stick$12.95Tru Earth Laundry Detergent - Lilac Breeze / 64 StripsTru Earth Laundry Detergent - Lilac Breeze / 64 Strips$29.99Tru Earth Laundry Detergent - Fragrance-Free / 32 StripsTru Earth Laundry Detergent - Fragrance-Free / 32 Strips$16.99Tru Earth Laundry Detergent - Baby / 64 StripsTru Earth Laundry Detergent - Baby / 64 Strips$29.99Tru Earth Laundry Detergent - 384 Strips×4Tru Earth Laundry Detergent - 384 Strips$149.00Tru Earth Laundry Detergent - Lilac Breeze / 32 StripsTru Earth Laundry Detergent - Lilac Breeze / 32 Strips$16.99Tru Earth Laundry Detergent - Fragrance-Free / 64 StripsTru Earth Laundry Detergent - Fragrance-Free / 64 Strips$29.99Tru Earth Laundry Detergent - Baby / 32 StripsTru Earth Laundry Detergent - Baby / 32 Strips$16.99Tru Earth Laundry Detergent - Fresh Linen / 32 StripsTru Earth Laundry Detergent - Fresh Linen / 32 Strips$16.99Tru Earth Laundry Detergent - Fresh Linen / 64 StripsTru Earth Laundry Detergent - Fresh Linen / 64 Strips$29.99Tru Earth Platinum Laundry Detergent - Fragrance-Free / 64 StripsTru Earth Platinum Laundry Detergent - Fragrance-Free / 64 Strips$39.95Tru Earth Platinum Laundry Detergent - 384 Strips×2Tru Earth Platinum Laundry Detergent - 384 Strips$164.00Tru Earth Platinum Laundry Detergent - Fresh Linen / 64 StripsTru Earth Platinum Laundry Detergent - Fresh Linen / 64 Strips$39.95Tru Earth Platinum Laundry Detergent - Fragrance-Free / 32 StripsTru Earth Platinum Laundry Detergent - Fragrance-Free / 32 Strips$21.95Tru Earth Platinum Laundry Detergent - Fresh Linen / 32 StripsTru Earth Platinum Laundry Detergent - Fresh Linen / 32 Strips$21.95Tru Earth Platinum Laundry Detergent - Lilac Breeze / 64 StripsTru Earth Platinum Laundry Detergent - Lilac Breeze / 64 Strips$39.95Tru Earth Platinum Laundry Detergent - Lilac Breeze / 32 StripsTru Earth Platinum Laundry Detergent - Lilac Breeze / 32 Strips$21.95Tru Earth Reusable Wool Dryer Balls - 4 PackTru Earth Reusable Wool Dryer Balls - 4 Pack$24.95Tru Earth Multi-Surface Cleaner - Lemon Fresh / 16 SheetsTru Earth Multi-Surface Cleaner - Lemon Fresh / 16 Sheets$35.95Tru Earth Multi-Surface Cleaner - Lemon Fresh / 8 SheetsTru Earth Multi-Surface Cleaner - Lemon Fresh / 8 Sheets$19.95Tru Earth Dishwasher Detergent Tablets - Fragrance-Free / 40 TabletsTru Earth Dishwasher Detergent Tablets - Fragrance-Free / 40 Tablets$14.95Tru Earth Reusable Wool Dryer BallsTru Earth Reusable Wool Dryer Balls$24.95Tru Earth Multi-Surface CleanerTru Earth Multi-Surface Cleaner$19.95Tru Earth Platinum Laundry Detergent×3Tru Earth Platinum Laundry Detergent$22.95Tru Earth Beeswax Food Wrap Eco Print 2-pack Large (L)Tru Earth Beeswax Food Wrap Eco Print 2-pack Large (L)$6.27$13.95−55%
Browse these categories across the registry
Bundle →Dishwasher →

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03

Actions

Promote this store

Partner link issued the moment the program activates.

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on tru.earth, we check it, and the profile is yours.

Q&A

Straight answers

What is Tru Earth's trust score?
Tru Earth has an independent trust score of 56/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the Tru Earth data come from?
Public data only: tru.earth's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record63
since 2026-07-19 · 11 snapshots · grows daily
Average price$37.68
since 2026-07-19 · 11 snapshots · grows daily
Trust score56/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Tru Earth: trust score 56/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/tru. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeTru Earth trust badge

Paste on tru.earth — the badge redraws itself after every audit, no script, no tracking.

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