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OUAI

Unclaimed profile

theouai.com · Beauty & Skincare · Shopify · data updated 2026-07-29

Own OUAI? Verifying domain control adds 15 points to this public score (70 → 85). It never changes the audit or lets anyone edit the findings — claim it here.

Beauty & Skincare store with 130 products on record, prices from $4. Mostly shampoo, hair styling product, body.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗X ↗
Trust score70/100
On record —Solid

0–100 from public data, higher = more on record. How it's computed

Higher than 89% of audited Beauty & Skincare stores

Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth11/25
Images15/15
Descriptions11/12
Pricing data8/8
On record5/5
Claimed0/15
Verified20/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +1Write descriptions longer than 40 characters for every productdescribed: 96%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
130
+8 in 7d
From
$4
Avg price
$35.87
On sale
6
median 18% off
Domain age
10y
since 2015
On sale6 productsmedian 18% off, up to 35% — 5% of stocked items
Rated4.9/5from 206 reviews on Dean Street Body Cleanser - Refill ↗
Homepage load288 msto first byte, 0.3s for the full HTML (378 KB) — measured by us, from our server, not field data from real visitors
Domain age10 yearsregistered 2015 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is OUAI legit? Yes — independent trust score 70/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 137 distinct products on public record. Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2015 (10 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

  • Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage

Best for: Beauty and skincare creators with audiences that convert at accessible price points.

02

Catalog

AllShampoo 20Hair Styling Product 19Body 18Bundle 17Conditioner 12Sample 11Fragrance 11Merch 8
Sort:FeaturedPrice ↑Price ↓A–Z
Mini St. Barts Body CleanserMini St. Barts Body Cleanser$4.00Mini Hair OilMini Hair Oil$5.00Mini Scalp & Body Scrub St. BartsMini Scalp & Body Scrub St. Barts$7.00Mini Anti-Frizz CrèmeMini Anti-Frizz Crème$7.00Mini St. Barts Body CrèmeMini St. Barts Body Crème$8.00Mini Leave In ConditionerMini Leave In Conditioner$8.00Knotty Girl Hair Ties (3-pack)Knotty Girl Hair Ties (3-pack)$10.00Body Cleanser Melrose Place - TravelBody Cleanser Melrose Place - Travel$14.00Body Cleanser St. Barts Scent - TravelBody Cleanser St. Barts Scent - Travel$14.00Detox Clarifying Hair Shampoo - TravelDetox Clarifying Hair Shampoo - Travel$16.00Medium Hair Conditioner - TravelMedium Hair Conditioner - Travel$16.00Fine Hair Shampoo - TravelFine Hair Shampoo - Travel$16.00Medium Hair Shampoo - TravelMedium Hair Shampoo - Travel$16.00Anti Frizz Crème - TravelAnti Frizz Crème - Travel$16.00Thick Hair Shampoo - TravelThick Hair Shampoo - Travel$16.00Curl Crème - TravelCurl Crème - Travel$16.00Thick Hair Conditioner - TravelThick Hair Conditioner - Travel$16.00Wave Spray - TravelWave Spray - Travel$16.00Fine Hair Conditioner - TravelFine Hair Conditioner - Travel$16.00Super Dry Shampoo Melrose Place - TravelSuper Dry Shampoo Melrose Place - Travel$16.00Super Dry Shampoo Cape Town - TravelSuper Dry Shampoo Cape Town - Travel$16.00Hair Oil - TravelHair Oil - Travel$18.00Leave in Conditioner North Bondi - TravelLeave in Conditioner North Bondi - Travel$18.00Leave In Conditioner Melrose Place - TravelLeave In Conditioner Melrose Place - Travel$18.00Leave In Conditioner St Barts Scent - TravelLeave In Conditioner St Barts Scent - Travel$18.00Air Fresheners St. Barts Scent - 4 PackAir Fresheners St. Barts Scent - 4 Pack$20.00Air Fresheners Ibiza - 4 PackAir Fresheners Ibiza - 4 Pack$20.00OUAI-CATION Air Fresheners - 4 PackOUAI-CATION Air Fresheners - 4 Pack$20.00Air Fresheners Melrose Place - 4 PackAir Fresheners Melrose Place - 4 Pack$20.00Air Fresheners Santorini - 4 PackAir Fresheners Santorini - 4 Pack$20.00Deodorant Cape TownDeodorant Cape Town$22.00Body Crème Melrose Place - TravelBody Crème Melrose Place - Travel$22.00Thick Hair Treatment Masque - TravelThick Hair Treatment Masque - Travel$22.00Body Crème St. Barts Scent - TravelBody Crème St. Barts Scent - Travel$22.00Deodorant Melrose PlaceDeodorant Melrose Place$22.00Deodorant St. Barts ScentDeodorant St. Barts Scent$22.00Scalp and Body Scrub Melrose Place - TravelScalp and Body Scrub Melrose Place - Travel$22.00Scalp & Body Scrub St. Barts Scent - TravelScalp & Body Scrub St. Barts Scent - Travel$22.00Fine to Medium Hair Treatment Masque - TravelFine to Medium Hair Treatment Masque - Travel$22.00Hand CrèmeHand Crème$24.00OUAI Makes Scents Discovery SetOUAI Makes Scents Discovery Set$25.00Digital Gift CardDigital Gift Card$25.00Body Cleanser Dean StreetBody Cleanser Dean Street$28.00Hair & Body Fragrance Mist St. Barts Scent - TravelHair & Body Fragrance Mist St. Barts Scent - Travel$28.00Hair & Body Fragrance Mist IbizaHair & Body Fragrance Mist Ibiza$28.00Hair & Body Fragrance Mist Melrose PlaceHair & Body Fragrance Mist Melrose Place$28.00Hair & Body Fragrance Mist SantoriniHair & Body Fragrance Mist Santorini$28.00Bond Repair Balm - TravelBond Repair Balm - Travel$28.00Body Cleanser St. Barts ScentBody Cleanser St. Barts Scent$28.00Body Cleanser Melrose PlaceBody Cleanser Melrose Place$28.00Thickening SprayThickening Spray$30.00OUAI To Go Refillable Travel Bottle KitOUAI To Go Refillable Travel Bottle Kit$30.00Eau de Parfum North Bondi - TravelEau de Parfum North Bondi - Travel$30.00Detox Face CleanserDetox Face Cleanser$30.00Super Dry Shampoo Cape TownSuper Dry Shampoo Cape Town$30.00Super Dry Shampoo Melrose PlaceSuper Dry Shampoo Melrose Place$30.00Air Dry FoamAir Dry Foam$30.00Eau de Parfum Melrose Place - TravelEau de Parfum Melrose Place - Travel$30.00Wave SprayWave Spray$30.00Anti-Frizz CrèmeAnti-Frizz Crème$30.00Thick Hair ConditionerThick Hair Conditioner$32.00Curl CrèmeCurl Crème$32.00Fine Hair ConditionerFine Hair Conditioner$32.00Fine Hair ShampooFine Hair Shampoo$32.00Fur BébéFur Bébé$32.00Hair OilHair Oil$32.00Hand LotionHand Lotion$32.00Hand WashHand Wash$32.00Leave In Conditioner Melrose PlaceLeave In Conditioner Melrose Place$32.00Leave in Conditioner North BondiLeave in Conditioner North Bondi$32.00Leave In Conditioner St Barts ScentLeave In Conditioner St Barts Scent$32.00Medium Hair ConditionerMedium Hair Conditioner$32.00Medium Hair ShampooMedium Hair Shampoo$32.00Thick Hair ShampooThick Hair Shampoo$32.00Hair GlossHair Gloss$34.00Detox Clarifying Hair ShampooDetox Clarifying Hair Shampoo$34.00Instant OUAI-Cation KitInstant OUAI-Cation Kit$35.00Wanna Get A-OUAI KitWanna Get A-OUAI Kit$36.00$44.00−18%Meet Me On Melrose SetMeet Me On Melrose Set$38.00$52.00−27%Laundry Dedtergent Melrose PlaceLaundry Dedtergent Melrose Place$38.00Hair & Body Fragrance Mist St. Barts ScentHair & Body Fragrance Mist St. Barts Scent$38.00Fine To Medium Hair Treatment MasqueFine To Medium Hair Treatment Masque$38.00Thick Hair Treatment MasqueThick Hair Treatment Masque$38.00Anti-Dandruff Hair ShampooAnti-Dandruff Hair Shampoo$38.00Super Dry Shampoo Melrose Place KitSuper Dry Shampoo Melrose Place Kit$39.00$46.00−15%Super Dry Shampoo Cape Town KitSuper Dry Shampoo Cape Town Kit$39.00$46.00−15%Body Crème St. Barts ScentBody Crème St. Barts Scent$40.00Body Crème Melrose PlaceBody Crème Melrose Place$40.00Body Crème ShibuyaBody Crème Shibuya$40.00Scalp & Body Scrub - St. Barts ScentScalp & Body Scrub - St. Barts Scent$42.00Scalp & Body Scrub Melrose PlaceScalp & Body Scrub Melrose Place$42.00Medium Hair Shampoo - JumboMedium Hair Shampoo - Jumbo$44.00Fine Hair Shampoo - JumboFine Hair Shampoo - Jumbo$44.00Thick Hair Conditioner - JumboThick Hair Conditioner - Jumbo$44.00Medium Hair Conditioner - JumboMedium Hair Conditioner - Jumbo$44.00Fine Hair Conditioner - JumboFine Hair Conditioner - Jumbo$44.00Thick Hair Shampoo - JumboThick Hair Shampoo - Jumbo$44.00Detox Clarifying Hair Shampoo - JumboDetox Clarifying Hair Shampoo - Jumbo$46.00Laundry Day Set Melrose PlaceLaundry Day Set Melrose Place$46.00Hand Lotion - RefillHand Lotion - Refill$48.00Bond Repair BalmBond Repair Balm$50.00Scalp SerumScalp Serum$54.00Dean Street Body Cleanser - RefillDean Street Body Cleanser - Refill$56.00Fine Hair Shampoo and Conditioner SetFine Hair Shampoo and Conditioner Set$64.00Thick Hair Shampoo & Conditioner SetThick Hair Shampoo & Conditioner Set$64.00Fine Hair Conditioner - RefillFine Hair Conditioner - Refill$64.00Fine Hair Shampoo - RefillFine Hair Shampoo - Refill$64.00Thick Hair Conditioner - RefillThick Hair Conditioner - Refill$64.00Medium Hair Shampoo & Conditioner SetMedium Hair Shampoo & Conditioner Set$64.00Thick Hair Shampoo - RefillThick Hair Shampoo - Refill$64.00Medium Hair Shampoo - RefillMedium Hair Shampoo - Refill$64.00Medium Hair Conditioner - RefillMedium Hair Conditioner - Refill$64.00Laundry Dedtergent Melrose Place - RefillLaundry Dedtergent Melrose Place - Refill$65.00Detox Duo - Fine HairDetox Duo - Fine Hair$66.00Detox Duo – Thick HairDetox Duo – Thick Hair$66.00Detox Duo – Medium HairDetox Duo – Medium Hair$66.00Eau de Parfum Melrose PlaceEau de Parfum Melrose Place$68.00Eau de Parfum Dean StreetEau de Parfum Dean Street$68.00Eau de Parfum North BondiEau de Parfum North Bondi$68.00Eau de Parfum Rue St HonoréEau de Parfum Rue St Honoré$68.00Detox Clarifying Hair Shampoo - RefillDetox Clarifying Hair Shampoo - Refill$68.00St Barts Travel KitSt Barts Travel Kit$73.00$86.00−15%One-OUAI Ticket to LA SetOne-OUAI Ticket to LA Set$84.00$96.00−13%Smell Like Roses From Head to Toe SetSmell Like Roses From Head to Toe Set$84.00$96.00−13%Medium Hair Shampoo & Conditioner Jumbo SetMedium Hair Shampoo & Conditioner Jumbo Set$88.00Fine Hair Shampoo & Conditioner Jumbo SetFine Hair Shampoo & Conditioner Jumbo Set$88.00Thick Hair Shampoo & Conditioner Jumbo SetThick Hair Shampoo & Conditioner Jumbo Set$88.00Vacay Is Only A Spray A-OUAI SetVacay Is Only A Spray A-OUAI Set$93.00$112.00−17%Leave In Lovers TrioLeave In Lovers Trio$96.00$106.00−9%Drop OUAI Every Day Kit (90-Day Supply)Drop OUAI Every Day Kit (90-Day Supply)$105.00$162.00−35%Three-OUAI Hair SetThree-OUAI Hair Set$116.00Holi-OUAI Gift BagHoli-OUAI Gift Bag$0.00Detox Shampoo PacketteDetox Shampoo Packette$0.00Mini Thick Hair Treatment MasqueMini Thick Hair Treatment Masque$0.00Mini Bond Repair BalmMini Bond Repair Balm$0.00Mini Detox ShampooMini Detox Shampoo$0.00Mini Scalp & Body ScrubMini Scalp & Body Scrub$0.00
Browse these categories across the registry
Shampoo →Body →Bundle →Conditioner →

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03

Actions

Promote this store

Partner link issued the moment the program activates.

What the store hasn't confirmed yet

4 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — not confirmed on the storefronta branded email plus a phone or postal address on the site

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on theouai.com, we check it, and the profile is yours.

Q&A

Straight answers

What is OUAI's trust score?
OUAI has an independent trust score of 70/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the OUAI data come from?
Public data only: theouai.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record137
since 2026-07-18 · 12 snapshots · grows daily
Average price$38.11
since 2026-07-18 · 12 snapshots · grows daily
Trust score70/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Most clicked from this profile
OUAI-CATION Air Fresheners - 4 Pack1 click · $20.00
Anti Frizz Crème - Travel1 click · $16.00
Hair Oil - Travel1 click · $18.00
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). OUAI: trust score 70/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/theouai. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeOUAI trust badge

Paste on theouai.com — the badge redraws itself after every audit, no script, no tracking.

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  <img src="https://storeprofiles.com/badge/theouai" alt="OUAI trust score on StoreProfiles" width="200" height="52">
</a>
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Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.