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Tarte

Unclaimed profile

tarte.com · Beauty & Skincare · Shopify · data updated 2026-07-29

Own Tarte? Verifying domain control adds 15 points to this public score (66 → 81). It never changes the audit or lets anyone edit the findings — claim it here.

Beauty & Skincare store with 230 products on record, prices from $6. Mostly makeup set, mascara, eyeshadow palette.

Instagram ↗TikTok ↗YouTube ↗X ↗
Trust score66/100
On record —Solid

0–100 from public data, higher = more on record. How it's computed

Higher than 86% of audited Beauty & Skincare stores

Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth19/25
Images15/15
Descriptions11/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Publish both a refund and a shipping policy pageone or both missing
  • +4Serve the homepage in under 400 ms from our probe1245 ms measured
  • +1Write descriptions longer than 40 characters for every productdescribed: 96%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
230
+3 in 7d
From
$6
Avg price
$27.47
On sale
76
median 47% off
Domain age
26y
since 1999
On sale76 productsmedian 47% off, up to 79% — 33% of stocked items
Rated4.9/5from 72 reviews on tarte™’s kindness cafe collectors set ↗
Homepage load1245 msto first byte, 1.3s for the full HTML (2288 KB) — measured by us, from our server, not field data from real visitors
Domain age26 yearsregistered 1999 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is Tarte legit? On record — independent trust score 66/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 234 distinct products on public record. Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 1999 (26 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

  • Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage

Best for: Beauty and skincare creators with audiences that convert at accessible price points.

02

Catalog

AllMakeup Set 57Mascara 15Eyeshadow Palette 13Merch 12Eyeliner 11Cheek Brush 9Foundation Brush 8Eyebrow 7
Shop Merch across the registry →
Sort:FeaturedPrice ↑Price ↓A–Z
Browse these categories across the registry
Makeup Set →Mascara →Eyeshadow Palette →Merch →

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03

Actions

Promote this store

Partner link issued the moment the program activates.

Affiliate program

Tarte runs an affiliate program — open to creators now.

Join the program ↗

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on tarte.com, we check it, and the profile is yours.

Q&A

Straight answers

What is Tarte's trust score?
Tarte has an independent trust score of 66/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the Tarte data come from?
Public data only: tarte.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record234
since 2026-07-18 · 12 snapshots · grows daily
Average price$27.48
since 2026-07-18 · 12 snapshots · grows daily
Trust score66/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Price drops in this storetracked daily per product · last 7 days
maracuja juicy loop$8.00 $6.00−25%
travel-size tartelette™ tubing lash primer$19.00 $15.00−21%
travel-size tartelette™ XL tubing mascara$19.00 $15.00−21%
travel-size maracuja juicy lip liner$19.00 $15.00−21%
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Tarte: trust score 66/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/tarte. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeTarte trust badge

Paste on tarte.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/tarte" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/tarte" alt="Tarte trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/tarte

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