Tarte
Unclaimed profiletarte.com · Beauty & Skincare · Shopify · data updated 2026-07-29
Own Tarte? Verifying domain control adds 15 points to this public score (66 → 81). It never changes the audit or lets anyone edit the findings — claim it here.
Beauty & Skincare store with 230 products on record, prices from $6. Mostly makeup set, mascara, eyeshadow palette.
Trust score66/100
On record —Solid
0–100 from public data, higher = more on record. How it's computed
Higher than 86% of audited Beauty & Skincare stores
Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth19/25
Images15/15
Descriptions11/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Publish both a refund and a shipping policy pageone or both missing
- +4Serve the homepage in under 400 ms from our probe1245 ms measured
- +1Write descriptions longer than 40 characters for every productdescribed: 96%
Computed by re-running the same formula — nothing here is an estimate.
Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.
Trend · 3 snapshots0
Products
230
+3 in 7d
From
$6
Avg price
$27.47
On sale
76
median 47% off
Domain age
26y
since 1999
On sale76 productsmedian 47% off, up to 79% — 33% of stocked items
Homepage load1245 msto first byte, 1.3s for the full HTML (2288 KB) — measured by us, from our server, not field data from real visitors
Domain age26 yearsregistered 1999 — a new brand’s clone or a scam lookalike would be far younger
01
Audit
Verdict
Is Tarte legit? On record — independent trust score 66/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 234 distinct products on public record. Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 1999 (26 years), not a freshly-made lookalike.
Recomputed · from public data, refreshed daily — not collected over time.
+ Strengths
- Deep catalog: 234 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $6 (average $27.48)Source: product feed ↗
- Active on 4 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
- Runs an affiliate programSource: store homepage ↗
− Weaknesses
- Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage
Best for: Beauty and skincare creators with audiences that convert at accessible price points.
02
Catalog
AllMakeup Set 57Mascara 15Eyeshadow Palette 13Merch 12Eyeliner 11Cheek Brush 9Foundation Brush 8Eyebrow 7
tarte™’s kindness cafe collectors set$52.00$150.00−65%
lights, camera, lashes 4-piece collectors vault$36.00$100.00−64%
maneater™ plumped up travel must-haves$32.00$57.00−44%
maracuja juicy blush & bronzer multi-stick + brush$35.00$69.00−49%
#1 tubing mascara & liquid eyeliner duo$36.00$48.00−25%
shape your future™ set$17.00$30.00−43%
maneater™ foundation stick & brush bundle$39.00$70.00−44%
timeless hydrating foundation & brush duo$39.00$76.00−49%
key largo GLOW body stick & smoothing body brush duo$42.00$70.00−40%
macaron sculpt & bronze duo + brush$40.00$69.00−42%
shape tape™ blur & blush - blurring concealer stick & macaron blush and glow duo$33.00$65.00−49%
shape & bake shape tape™ & creaseless powder duo$39.00$79.00−51%
shape tape™ creamy eye lift effect trio$38.00$76.00−50%
rethink natural™ juicy lips & skin$50.00$71.00−30%
@itsmaureenkelly #trippin must haves$37.00$75.00−51%
tarte™ x Tana lip kit + free maneater™ mascara$24.00$68.00−65%
macaron blush & glow™ duo + brush$40.00$69.00−42%
glow pot eyeshadow & brush$28.00$58.00−52%
stay spray setting spray duo$35.00$45.00−22%
maracuja juicy lip & tubing mascara duo + FREE charm$28.00$56.00−50%
maracuja tinted moisturizer & angled complexion brush duo$32.00$64.00−50%
creaseless creamy full-coverage concealer & paw brush duo$29.00$55.00−47%
@itsmaureenkelly lash cocktail$25.00$50.00−50%
tarte perfect & set kit$39.00$59.00−34%
Big Stick Energy™ duo$30.00$59.00−49%
#tarte trending trio$35.00$71.00−51%
face tape™ all stars bundle$47.00$67.00−30%
double take clay pot shadow liner + brush$29.00$55.00−47%
@itsmaureenkelly highlight reel cheek wardrobe + brush bundle$47.00$82.00−43%
line & define XL tubing mascara & double take eyeliner duo + FREE charm$30.00$49.00−39%
#trippinwithtarte shape & bake duo$39.00$64.00−39%
vinyl drip lip gloss & plump liner + FREE mystery charms$23.00$43.00−47%
tarte™ x Tianna Robillard The essenTTial bundle$55.00$167.00−67%
the lime edit must-haves$35.00$91.00−62%
tarte™ x Amber Massey glow pot & brush$28.00$58.00−52%
maracuja juicy lip & XL tubing mascara duo + FREE charm$28.00$56.00−50%
CC undereye & dark circle defense™ corrector brush duo$30.00$59.00−49%
tarte x Dunkin' maracuja juicy lip tint & plumping oil duo + FREE charm$28.00$56.00−50%
maracuja juicy cherry crush & best-selling lip duo$27.00$46.00−41%
sculpt tape & brush duo$42.00$66.00−36%
stain & plump lip and liner duo$23.00$43.00−47%
full coverage favorites bundle$46.00$74.00−38%
plumped up lashes & lips bundle$32.00$48.00−33%
tarte locked in duo$35.00$55.00−36%
day to night lip kit$27.00$46.00−41%
wakeup makeup shape tape™ & fake awake™ duo$15.00$27.00−44%
lil' treats maracuja juicy lip trio$18.00$45.00−60%
maracuja juicy lip icons plumping lip oil & liner duo$22.00$43.00−49%
maracuja juicy lip icons plump & liner duo$22.00$43.00−49%
vanilla icing juicy lip - choose your formula$9.00$23.00−61%
tasty treats maracuja juicy lip duo$23.00$46.00−50%
tartelette™ tubing must-haves vault$45.00$104.00−57%
tarte™ x Tana melt mask & liner duo$23.00$43.00−47%
maracuja juicy lip balm best-sellers duo$23.00$46.00−50%
maracuja juicy 5-piece plumping oil set$17.00$52.00−67%
sculpt tape™ & blush tape™ duo$35.00$69.00−49%
park ave princess™ waterproof face & body bronzer$48.00Browse these categories across the registry
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03
Actions
Promote this store
Partner link issued the moment the program activates.
What the store hasn't confirmed yet
3 of 4 · facts only the store itself can add. Their absence is never counted against the score.
- Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
- Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
- Affiliate terms — not publishedcommission and terms appear here once the owner sets them
- Public contact details — confirmed
Own this store?
Claim the profile: update the record, answer the audit, set commission.
Q&A
Straight answers
- What is Tarte's trust score?
- Tarte has an independent trust score of 66/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
- Where does the Tarte data come from?
- Public data only: tarte.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04
History & data
Products on record234
since 2026-07-18 · 12 snapshots · grows daily
Average price$27.48
since 2026-07-18 · 12 snapshots · grows daily
Trust score66/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Price drops in this storetracked daily per product · last 7 days
maracuja juicy loop$8.00 $6.00−25%
travel-size tartelette™ tubing lash primer$19.00 $15.00−21%
travel-size tartelette™ XL tubing mascara$19.00 $15.00−21%
travel-size maracuja juicy lip liner$19.00 $15.00−21%
maracuja juicy loop$8.00 $6.00−25%travel-size tartelette™ tubing lash primer$19.00 $15.00−21%travel-size tartelette™ XL tubing mascara$19.00 $15.00−21%travel-size maracuja juicy lip liner$19.00 $15.00−21%Cite this recordThe whole registry as data →
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Tarte: trust score 66/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/tarte. Licensed CC BY 4.0.
Live trust badge
Paste on tarte.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/tarte" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/tarte" alt="Tarte trust score on StoreProfiles" width="200" height="52"> </a>
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Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.