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Olaplex

Unclaimed profile

olaplex.com · Beauty & Skincare · Shopify · data updated 2026-07-29

Own Olaplex? Verifying domain control adds 15 points to this public score (60 → 75). It never changes the audit or lets anyone edit the findings — claim it here.

Beauty & Skincare store with 250 products on record, prices from $14. Mostly retail, wholesale.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗Pinterest ↗
Trust score60/100
On record —Moderate

0–100 from public data, higher = more on record. How it's computed

Higher than 73% of audited Beauty & Skincare stores

Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth9/25
Images15/15
Descriptions11/12
Pricing data8/8
On record5/5
Claimed0/15
Verified12/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page
  • +1Write descriptions longer than 40 characters for every productdescribed: 92%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
250
no change 7d
From
$14
Avg price
$88.77
On sale
90
median 10% off
Domain age
13y
since 2013
On sale90 productsmedian 10% off, up to 65% — 36% of stocked items
Homepage load141 msto first byte, 0.2s for the full HTML (1281 KB) — measured by us, from our server, not field data from real visitors
Domain age13 yearsregistered 2013 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is Olaplex legit? On record — independent trust score 60/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 397 products on the store's public feed (250 sampled here). Main caveat: catalog lists 250 items but only 71 distinct products — depth is scored on distinct products. The domain has been registered since 2013 (13 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

  • Catalog lists 250 items but only 71 distinct products — depth is scored on distinct productsSource: product feed ↗
  • Premium pricing vs the niche median $36.83 — average here is $88.77Source: product feed ↗

Best for: Beauty and skincare creators with audiences that convert at accessible price points.

02

Catalog

AllRetail 54Wholesale 34
Sort:FeaturedPrice ↑Price ↓A–Z
Nº.5LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER×5Nº.5LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER$30.00SIGNATURE HAIR & BODY FRAGRANCE MIST×5SIGNATURE HAIR & BODY FRAGRANCE MIST$26.00SMOOTH & SHINE SET×5SMOOTH & SHINE SET$59.00$66.00−11%Nº.5P BLONDE ENHANCER™ PURPLE TONING CONDITIONER LITRE×2Nº.5P BLONDE ENHANCER™ PURPLE TONING CONDITIONER LITRE$90.00Nº.4P BLONDE ENHANCER™ PURPLE TONING SHAMPOO LITRE×2Nº.4P BLONDE ENHANCER™ PURPLE TONING SHAMPOO LITRE$90.00OLAPLEX º7 SHINE SERUM OIL MIST×5OLAPLEX º7 SHINE SERUM OIL MIST$36.00N°.5FINE BOND MAINTENANCE® CONDITIONER JUMBO×2N°.5FINE BOND MAINTENANCE® CONDITIONER JUMBO$56.00$84.00−33%Nº.4FINE BOND MAINTENANCE® SHAMPOO JUMBO×2Nº.4FINE BOND MAINTENANCE® SHAMPOO JUMBO$56.00$84.00−33%Nº.4 & Nº.5 Shampoo & Conditioner Jumbo Set×2Nº.4 & Nº.5 Shampoo & Conditioner Jumbo Set$94.00$104.00−10%HYDRATING CURL SHAMPOO & CONDITIONER LITRE SET×3HYDRATING CURL SHAMPOO & CONDITIONER LITRE SET$162.00$180.00−10%HYDRATING CURL SHAMPOO & CONDITIONER SET×5HYDRATING CURL SHAMPOO & CONDITIONER SET$58.00$64.00−9%Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER LITRE×3Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER LITRE$90.00$112.00−20%Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER×5Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER$32.00Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO LITRE×3Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO LITRE$90.00$112.00−20%Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO×5Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO$30.00HYDRATING CURL SHAMPOO & CONDITIONER LITER SET×2HYDRATING CURL SHAMPOO & CONDITIONER LITER SET$173.00$192.00−10%Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER LITER×2Nº.5CURL BOND SHAPER™ HYDRATING CURL CONDITIONER LITER$96.00$160.00−40%Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO LITER×2Nº.4CURL BOND SHAPER™ HYDRATING CURL SHAMPOO LITER$96.00$160.00−40%STRENGTHEN + REPAIR VALUE SET×5STRENGTHEN + REPAIR VALUE SET$220.00$244.00−10%VOLUMISE + REPAIR VALUE SET×2VOLUMISE + REPAIR VALUE SET$220.00$244.00−10%BIGGEST BESTSELLERS SET×5BIGGEST BESTSELLERS SET$162.00$180.00−10%BIG VOLUME, STRONG HAIR VALUE SET×5BIG VOLUME, STRONG HAIR VALUE SET$162.00$180.00−10%THE HEALTHY HAIR TRAVEL SET×5THE HEALTHY HAIR TRAVEL SET$54.00$60.00−10%STRENGTHENING SHOWER SET×5STRENGTHENING SHOWER SET$83.00$92.00−10%VOLUMIZE + REPAIR VALUE SET×3VOLUMIZE + REPAIR VALUE SET$234.00$260.00−10%THE WEIGHTLESS VOLUME ROUTINE×5THE WEIGHTLESS VOLUME ROUTINE$145.00$161.00−10%THE RICH HYDRATION ROUTINE×5THE RICH HYDRATION ROUTINE$145.00$161.00−10%BOND REPAIR STARTER SET×5BOND REPAIR STARTER SET$62.00$88.00−30%N°.3PLUS COMPLETE REPAIR TREATMENT×5N°.3PLUS COMPLETE REPAIR TREATMENT$32.00BLONDE ENHANCER LITERS SETBLONDE ENHANCER LITERS SET$172.00$192.00−10%THE HEALTHY HAIR DISCOVERY SET×5THE HEALTHY HAIR DISCOVERY SET$27.00Nº.5P BLONDE ENHANCER™ TONING CONDITIONERNº.5P BLONDE ENHANCER™ TONING CONDITIONER$30.00THE MINI ESSENTIALS SET×2THE MINI ESSENTIALS SET$29.00$35.00−17%THE ULTIMATE SMOOTH HAIR STYLING SET×5THE ULTIMATE SMOOTH HAIR STYLING SET$48.00$64.00−25%Nº.4D CLEAN VOLUME DETOX DRY SHAMPOONº.4D CLEAN VOLUME DETOX DRY SHAMPOO$30.00Nº.5 BOND MAINTENANCE® CONDITIONER JUMBO×2Nº.5 BOND MAINTENANCE® CONDITIONER JUMBO$32.00Nº.4 BOND MAINTENANCE® SHAMPOO JUMBO×2Nº.4 BOND MAINTENANCE® SHAMPOO JUMBO$58.00THE INSTANT HYDRATION SET×2THE INSTANT HYDRATION SET$52.00$71.00−27%THE GREATEST STRENGTH SET×3THE GREATEST STRENGTH SET$52.00$71.00−27%THE FULL-ON SHINE SETTHE FULL-ON SHINE SET$119.00$200.00−41%WEIGHTLESS NOURISHING MASK×5WEIGHTLESS NOURISHING MASK$39.00RICH HYDRATION MASK×5RICH HYDRATION MASK$39.00THE WASH DAY ESSENTIALS×5THE WASH DAY ESSENTIALS$23.50$68.00−65%DOUBLE VOLUME FINE HAIR SET×5DOUBLE VOLUME FINE HAIR SET$22.00Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOONº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO$30.00LASHBOND® BUILDING SERUMLASHBOND® BUILDING SERUM$68.00Nº.4FINE BOND MAINTENANCE® SHAMPOO LITER×2Nº.4FINE BOND MAINTENANCE® SHAMPOO LITER$34.00Nº.4FINE BOND MAINTENANCE® SHAMPOO×5Nº.4FINE BOND MAINTENANCE® SHAMPOO$23.00N°.5FINE BOND MAINTENANCE® CONDITIONER LITER×2N°.5FINE BOND MAINTENANCE® CONDITIONER LITER$48.00Nº.4FINE BOND MAINTENANCE® SHAMPOO LITRE×3Nº.4FINE BOND MAINTENANCE® SHAMPOO LITRE$96.00$160.00−40%N°.5FINE BOND MAINTENANCE® CONDITIONER LITRE×3N°.5FINE BOND MAINTENANCE® CONDITIONER LITRE$96.00$160.00−40%N°.5FINE BOND MAINTENANCE® CONDITIONER×5N°.5FINE BOND MAINTENANCE® CONDITIONER$32.00Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO LITRE×2Nº.4C BOND MAINTENANCE® CLARIFYING SHAMPOO LITRE$96.00BROWBOND® BUILDING SERUMBROWBOND® BUILDING SERUM$123.00

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03

Actions

Promote this store

Partner link issued the moment the program activates.

Affiliate program

Olaplex runs an affiliate program — open to creators now.

Join the program ↗

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on olaplex.com, we check it, and the profile is yours.

Q&A

Straight answers

What is Olaplex's trust score?
Olaplex has an independent trust score of 60/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the Olaplex data come from?
Public data only: olaplex.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record250
since 2026-07-18 · 12 snapshots · grows daily
Average price$88.77
since 2026-07-18 · 12 snapshots · grows daily
Trust score60/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Olaplex: trust score 60/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/olaplex. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeOlaplex trust badge

Paste on olaplex.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/olaplex" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/olaplex" alt="Olaplex trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/olaplex

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.