Merit Beauty
Unclaimed profilemeritbeauty.com · Beauty & Skincare · Shopify · data updated 2026-07-29
Own Merit Beauty? Verifying domain control adds 15 points to this public score (52 → 67). It never changes the audit or lets anyone edit the findings — claim it here.
Beauty & Skincare store with 250 products on record, prices from $20. Mostly sets, gwp, loyalty gwp.
Trust score52/100
On record —Moderate
0–100 from public data, higher = more on record. How it's computed
Higher than 32% of audited Beauty & Skincare stores
Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth16/25
Images15/15
Descriptions9/12
Pricing data7/8
On record5/5
Claimed0/15
Verified0/20
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +3Write descriptions longer than 40 characters for every productdescribed: 76%
- +1Give every product a real price above zeropriced: 86%
Computed by re-running the same formula — nothing here is an estimate.
Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.
Trend · 3 snapshots+1
Products
250
+15 in 7d
From
$20
Avg price
$79.85
On sale
175
median 10% off
Domain age
12y
since 2014
On sale175 productsmedian 10% off, up to 25% — 70% of stocked items
Homepage load751 msto first byte, 0.8s for the full HTML (255 KB) — measured by us, from our server, not field data from real visitors
Domain age12 yearsregistered 2014 — a new brand’s clone or a scam lookalike would be far younger
01
Audit
Verdict
Is Merit Beauty legit? On record — independent trust score 52/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 188 distinct products on public record. Main caveat: incomplete pricing data on 14% of items. The domain has been registered since 2014 (12 years), not a freshly-made lookalike.
Recomputed · from public data, refreshed daily — not collected over time. Score up 1 since we started tracking.
+ Strengths
- Deep catalog: 188 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $0.01 (average $90.55)Source: product feed ↗
- Active on 4 social platformsSource: store homepage ↗
- Collects customer reviews (Yotpo)Source: store homepage ↗
- Not on any malware or phishing blocklist (checked Spamhaus DBL, SURBL)Source: security blocklist ↗
− Weaknesses
- Incomplete pricing data on 14% of itemsSource: product feed ↗
- Premium pricing vs the niche median $36.83 — average here is $90.55Source: product feed ↗
Best for: Beauty and skincare creators with audiences that convert at accessible price points.
02
Catalog
Signature Makeup Bag (ShopMy)$0.01
Baseball Cap$0.01
Baby2Baby$5.00
×2Brush No. 2$20.00
×2Brow 1990$24.00
Shade Slick$24.00
×3Signature Lip Liner$24.00
×2Brow 1980$24.00
×3Solo Shadow$26.00![[Pre-Seeding] Lip Liner Ext (EU)](/_next/image?url=https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0412%2F1296%2F9117%2Ffiles%2Fshop_drawer_image_1742262037742_Lip-Liner.png%3Fv%3D1770311586&w=3840&q=75)
[Pre-Seeding] Lip Liner Ext (EU)$26.00![[Pre-Seeding] Lip Liner Ext](/_next/image?url=https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0412%2F1296%2F9117%2Ffiles%2F240925_merit_01_lip_liner_soldiers_0043_beverly_hillscopy.jpg%3Fv%3D1744400570&w=3840&q=75)
[Pre-Seeding] Lip Liner Ext$26.00
×3Clean Lash$26.00
×2Signature Lip Blush$28.00
×2Clean Volume$28.00
×3Signature Lipstick$28.00
×2Flush Balm$30.00
×2Bronze Balm$30.00
×2Brush No.1$32.00
×2Day Glow$32.00
×3Great Skin Double Cleanse$32.00
×2The Minimalist$38.00
×2The Uniform$38.00
The Mini Great Skin Trio$39.00$52.00−25%
×2Great Skin Moisturizer$40.00
×2Great Skin Serum$42.00
×2The Brow Duo$44.00$48.00−8%
The Lip Duo$44.00$48.00−8%×2The Great Skin Double Cleanse Duo$44.00$48.00−8%
×2The Bespoke Duo$46.00$54.00−15%
×6The Color Duo$48.00$54.00−11%
×3The Clean Lash Duo$50.00$56.00−11%
×2The Clean Volume Duo$50.00$56.00−11%
×3The Mascara Duo$50.00$56.00−11%
The Great Skin Serum Duo$56.00$61.00−8%The Great Skin Moisturizer Duo$56.00$61.00−8%
×2The Minimalist Duo$63.00$70.00−10%
Sara's Must Haves$66.00$78.00−15%
×4The Color Trio$70.00$78.00−10%
×2The Lip Trio$70.00$78.00−10%
The Getaway Set$72.00$81.00−11%
×2Sheen Set$73.00$82.00−11%
The Friday Set$74.00$84.00−12%
Definition Trio$74.00$82.00−10%
×3The Bespoke Set$74.00$82.00−10%
The Touch-Up Set$74.00$82.00−10%
Red Set$74.00$82.00−10%
×2The Great Skin Duo$76.00$84.00−10%
×2The Lip Blush Set$76.00$84.00−10%
Eyes, Cheeks, & Lips Trio$77.00$86.00−10%
Nude Pinks Set$78.00$87.00−10%
Berry Set$78.00$87.00−10%
×2Effortless Set$82.00$92.00−11%
Essentials Trio$82.00$92.00−11%
The Winter Trio$82.00$92.00−11%
Jessica's Essentials$83.00$92.00−10%
Caroline's Trio$84.00$94.00−11%
Summer Trio$84.00$96.00−13%
The Basics Trio$85.00$94.00−10%
Alexa's Essentials$86.00$96.00−10%
Andrea's Essentials$86.00$96.00−10%
The Morning Trio$86.00$96.00−10%
Lauren's Essentials$86.00$96.00−10%
Madi's Easy Essentials$88.00$98.00−10%
The Finishing Touches Set$88.00$100.00−12%
The Essentials Set$88.00$100.00−12%
Dewy Skin Trio$88.00$98.00−10%
Intro Trio$88.00$100.00−12%Elena's Must-Haves$88.00$100.00−12%
Dani's Everyday Essentials$90.00$100.00−10%
Complexion Trio$90.00$100.00−10%
×2Sarah's Summer Essentials$90.00$100.00−10%
Sugarplum Travel Trio$90.00$100.00−10%Josie's Essentials$90.00$100.00−10%
×3The Glow Set$90.00$100.00−10%
×3Retrospect$92.00
Eyes & Lips Set$95.00$106.00−10%
×2The Great Skin Trio$99.00$116.00−15%
Easy Essentials Set$99.00$110.00−10%
Two Minute Touch-Up Set$99.00$110.00−10%
×3The Intro Set$100.00$109.00−8%
Amy's Essentials$100.00$116.00−14%
Glossy Set$100.00$110.00−9%
×3The Base Set$100.00$109.00−8%
×3The Skin Set$100.00$110.00−9%
Glowy Skin Trio$101.00$112.00−10%
Base Trio$101.00$112.00−10%
The Nighttime Set$102.00$120.00−15%
The Basics Set$102.00$120.00−15%
The Daytime Set$102.00$120.00−15%
JoJo's Summer Favorites$102.00$120.00−15%
Lisa's Favorite$104.00$116.00−10%
Mallory's Essentials$104.00$116.00−10%
×2The Cheek Set$107.00$126.00−15%
×3The Eye Set$108.00$120.00−10%
Sydney's Essentials$108.00$120.00−10%
Shawn's Spring Essentials$108.00$120.00−10%
Glowy Essentials Set$108.00$120.00−10%
Glowy Complexion Set$109.00$128.00−15%
Tess' Travel Essentials$110.00$127.00−13%
The Definition Set$110.00$130.00−15%
Summer Glow Set$112.00$124.00−10%
Morning Set$112.00$124.00−10%
Sarah's Essentials$113.00$125.00−10%
Nikole's Essentials$114.00$126.00−10%
The Travel Set$114.00$126.00−10%
Daily Essentials Set$115.00$128.00−10%
×3The Summer Set$115.00$130.00−12%
Bold Set$115.00$128.00−10%
Fresh Face Set$115.60$136.00−15%
The Signature Set$116.00$136.00−15%
Complexion Essentials$118.00$130.00−9%
×2The Everyday Set$118.00$128.00−8%Christine's Essentials$119.00$134.00−11%
Touch-Up & Glow Set$120.00$142.00−15%
Lisa's Spring Favorites$120.00$140.00−14%
The Complexion Essentials Set$121.00$142.00−15%
Dewy Skin Set$121.00$142.00−15%
×2The Skincare Set$124.00$146.00−15%
×2Caroline's Favorites$125.00$148.00−16%
Cort's Summer Favorites$126.00$144.00−13%
Hannah's Winter Routine$128.00$142.00−10%
Base Essentials Set$128.00$150.00−15%
Morgan's Favorites$128.00$150.00−15%The Evening Set$128.00$142.00−10%
Hip2Save's Must-Haves$129.00$152.00−15%
The Welcome Set$130.00$138.00−6%
×3The Icons Set$131.00$146.00−10%
Dani's Summer Favorites$133.00$157.00−15%Sarah's All-Time Favorites$133.00$156.00−15%
Sara's Spring Routine$134.00$158.00−15%
Sugarplum Summer Favorites$134.00$156.00−14%
×3The Bestsellers Set$134.00$149.00−10%
Brittany's Summer Essentials$136.00$156.00−13%
Monroe's Favorites$136.00$156.00−13%
Madi's Summer Favorites$136.00$160.00−15%
Josie's Favorites$137.00$152.00−10%
Molly's Essentials$139.00$164.00−15%
Skin Essentials$139.00$154.00−10%
Sarah's Must Haves$144.00$166.00−13%
Fragrance & Gentlewoman Book Kit$144.00
Alexa's Summer Favorites$144.00$166.00−13%
Andrea's Winter Routine$145.00$162.00−10%
The Essential Set$146.00$162.00−10%
Sarah's Favorites$149.00$175.00−15%
The Australian Set$150.00$168.00−11%
Jessica's Favorites$150.00$176.00−15%
Shawn's Spring Favorites$153.00$180.00−15%
Day Time Set$160.00$178.00−10%
Cate's Favorites$162.00$190.00−15%
×2Five Minute Morning$179.00$210.00−15%
×2The Complexion Set$185.00$206.00−10%
×3The Full Collection$427.00$502.00−15%
Deluxe Mini Flush Balm in Postmodern$0.00
Deluxe Mini Flush Balm in Fox$0.00
Deluxe Mini Flush Balm in Apres$0.00Flush Balm Notecard$0.00
Free Retrospect sample$0.00
The Card Case$0.00
Great Skin Serum Deluxe Sample (Gift)$0.00
Chāmpo Leave in Perfecting Cream$0.00
Great Skin Serum Deluxe Sample 8ml$0.00[Pre-Seeding] Clean Lash Brown$0.00Signature Makeup Bag (Gift)$0.00Signature Makeup Bag$0.00
Brow 1990 Education Card$0.00Lip Liner Notecard$0.00MERIT for The Ritz-Carlton Travel Pouch$0.00
MERIT Baseball Cap$0.00
MERIT Baseball Cap (Gift)$0.00
Mini Signature Bag$0.00Mini Retrospect (Gift)$0.00[Pre-Seeding] Clean Lash Brown EU$0.00Mini Flush Balm in Le Bon Bon (Gift)$0.00
Mini Flush Balm in Le Bon Bon$0.00
Mini Flush Balm in Fox (Gift)$0.00
The Travel Pouch$0.00
Mini Flush Balm in Après (Gift)$0.00
Mini Clean Lash - Free Gift$0.00
The Uniform Blister Pack$0.00
The Uniform SPF50 Sample Card$0.00
Mini Clean Lash (Gift)$0.00[Pre-Seeding] Clean Volume Travel$0.00
MERIT Blue Baseball Cap$0.00
MERIT for The Ritz-Carlton Keychain$0.00
The Compact (Gift)$0.00
The Compact (Free Gift)$0.00
The Compact$0.00
The Everything Bag (Free Gift)$0.00Stores like Merit Beauty
See all →
03
Actions
Promote this store
Partner link issued the moment the program activates.
What the store hasn't confirmed yet
4 of 4 · facts only the store itself can add. Their absence is never counted against the score.
- Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
- Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
- Affiliate terms — not publishedcommission and terms appear here once the owner sets them
- Public contact details — not confirmed on the storefronta branded email plus a phone or postal address on the site
Own this store?
Claim the profile: update the record, answer the audit, set commission.
Q&A
Straight answers
- What is Merit Beauty's trust score?
- Merit Beauty has an independent trust score of 52/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
- Where does the Merit Beauty data come from?
- Public data only: meritbeauty.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04
History & data
Products on record263
since 2026-07-18 · 12 snapshots · grows daily
Average price$91.36
since 2026-07-18 · 12 snapshots · grows daily
Trust score52/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this recordThe whole registry as data →
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Merit Beauty: trust score 52/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/meritbeauty. Licensed CC BY 4.0.
Live trust badge
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