What is Brooklinen's trust score?

Brooklinen has an independent trust score of 54/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.

Where does the Brooklinen data come from?

Public data only: brooklinen.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.

Brooklinen

Q: Is Brooklinen legit?

Brooklinen scores 54/100 on StoreProfiles' independent trust score, computed from public data — not paid or user-submitted reviews. Strongest signal: deep catalog: 459 products on the store's public feed (267 sampled here). Main caveat: thin product descriptions: only 54% have meaningful copy. The domain has been registered since 2013 (12 years), not a freshly-made lookalike.

Unclaimed profile

brooklinen.com · Home & Kitchen · Shopify · data updated 2026-07-29

Own Brooklinen? Verifying domain control adds 15 points to this public score (54 → 69). It never changes the audit or lets anyone edit the findings — claim it here.

Home & Kitchen store with 250 products on record, prices from $16.5. Mostly sheets, content, towels.

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Trust score54/100

On record —Moderate

0–100 from public data, higher = more on record. How it's computed

Higher than 28% of audited Home & Kitchen stores

Home & Kitchen · 216 scored

Strong 75+17

Solid 65–7462

Moderate 52–6489

Thin <5248

Catalog depth25/2525/25

Images12/1512/15

Descriptions7/127/12

Pricing data5/85/8

On record5/55/5

Claimed0/150/15

Verified0/200/20

What would raise this score

+19Finish the catalog — photo, description and price on every product — to unlock the verified tierfacts collected, but the catalog has not cleared the quality bar
+15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
+5Write descriptions longer than 40 characters for every productdescribed: 54%
+3Add a photo to every product in the public feedphotographed: 81%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0

Products

250

+16 in 7d

From

$16.5

Avg price

$127.4

On sale

median 40% off

Domain age

12y

since 2013

On sale65 productsmedian 40% off, up to 75% — 26% of stocked items

Homepage load763 msto first byte, 0.8s for the full HTML (1539 KB) — measured by us, from our server, not field data from real visitors

Domain age12 yearsregistered 2013 — a new brand’s clone or a scam lookalike would be far younger

Audit

Verdict

Is Brooklinen legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 459 products on the store's public feed (267 sampled here). Main caveat: thin product descriptions: only 54% have meaningful copy. The domain has been registered since 2013 (12 years), not a freshly-made lookalike.

Brooklinen

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