What is Bluemercury's trust score?

Bluemercury has an independent trust score of 60/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.

Where does the Bluemercury data come from?

Public data only: bluemercury.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.

Bluemercury

Q: Is Bluemercury legit?

Bluemercury scores 60/100 on StoreProfiles' independent trust score, computed from public data — not paid or user-submitted reviews. Strongest signal: deep catalog: at least 2,000 products on the store's public feed (250 sampled here). Main caveat: incomplete pricing data on 24% of items. The domain has been registered since 1999 (27 years), not a freshly-made lookalike.

Unclaimed profile

bluemercury.com · Beauty & Skincare · Shopify · catalog read 2026-08-03

Own Bluemercury? Verifying domain control adds 15 points to this public score (60 → 75). It never changes the audit or lets anyone edit the findings — claim it here.

Bluemercury is a beauty & skincare store with 2,000 products — mostly perfumes, body sunscreens and candles, averaging $73. Per its own published policies, returns run 90 days. The domain has been registered since 1999.

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Also listed for a return window of 60 days or more and a domain registered 20+ years ago.

Trust score60/100

On record —Moderate

0–100 from public data, higher = more on record. How it's computed

Higher than 70% of audited Beauty & Skincare stores

Beauty & Skincare · 390 scored

Strong 75+18

Solid 65–7463

Moderate 52–64179

Thin <52130

Catalog depth25/2525/25

Images15/1515/15

Descriptions9/129/12

Pricing data6/86/8

On record5/55/5

Claimed0/150/15

Verified0/200/20

What would raise this score

+15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
+15Write descriptions longer than 40 characters for every productdescribed: 76%
+14Give every product a real price above zeropriced: 76%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Products

250

From

$6.97

Avg price

$73.17

On sale

median 30% off

Domain age

27y

since 1999

On sale30 productsmedian 30% off, up to 73% — 12% of stocked items

Homepage load183 msto first byte, 0.2s for the full HTML (422 KB) — measured by us, from our server, not field data from real visitors

Domain age27 yearsregistered 1999 — a new brand’s clone or a scam lookalike would be far younger

Audit

Verdict

Is Bluemercury legit? On record — independent trust score 60/100, computed from public data, not paid reviews. Strongest signal: deep catalog: at least 2,000 products on the store's public feed (250 sampled here). Main caveat: incomplete pricing data on 24% of items. The domain has been registered since 1999 (27 years), not a freshly-made lookalike.

Bluemercury

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