ColourPop vs Wetnwildbeauty
Side-by-side comparison from the public record: trust scores, score breakdowns, prices and catalog depth. Every number cites its source — the stores' own product feeds.
Wetnwildbeauty scores higher — 77/100 versus 73/100 for ColourPop. ColourPop lists the deeper catalog (262 vs 250 products). ColourPop spans more product categories (74 vs 31).
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The records
colourpop.com · BTY-0001
Catalog depth25/25
Images20/20
Descriptions15/15
Pricing data10/10
On record20/20
Claimed0/5
wetnwildbeauty.com · BTY-1203
Catalog depth25/25
Images20/20
Descriptions15/15
Pricing data10/10
On record20/20
Claimed0/5
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Head to head
| ColourPop | Wetnwildbeauty | |
|---|---|---|
| Trust score | 73/100 | 77/100 |
| Products on record | 262 | 250 |
| Entry price | $5.00 | $1.29 |
| Average price | $16.50 | $6.52 |
| Product categories | 74 | 31 |
Teal marks the leading value where higher is objectively better. Prices are positioning, not a ranking. Source: public product feeds, 2026-07-29.
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Full records