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Stores like REFY

12 independently audited Beauty & Skincare stores comparable to REFY by trust score, pricing and catalog — computed from public data. Ranked by similarity, not by who pays.

The closest audited alternatives to REFY are Hauslabs (40/100), K18 Hair (39/100) and Huda Beauty (41/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays.

01

The store

refybeauty.com · BTY-0671 · Beauty & Skincare

Trust score
39/100
Products
64
Entry price
£5
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to REFY
StoreTrustProductsEntryWhy similar
01Hauslabshauslabs.com40/10042$5focused 42-product range, similar trust (40 vs 39), similar entry ($5)Compare →
02K18 Hairk18hair.com39/10033$5focused 33-product range, similar entry ($5)Compare →
03Huda Beautyhudabeauty.com41/100181$5broad 181-product range, similar trust (41 vs 39), similar entry ($5)Compare →
04Uomabeautyuomabeauty.com38/10036$7focused 36-product range, similar trust (38 vs 39), pricier entry ($7 vs £5)Compare →
05Shopshop.skinnyms.com43/10026$4focused 26-product range, similar trust (43 vs 39), cheaper entry ($4 vs £5)Compare →
06Thelipbarthelipbar.com40/10067$3focused 67-product range, similar trust (40 vs 39), cheaper entry ($3 vs £5)Compare →
07Skylarbodyskylarbody.com44/100130$5broad 130-product range, similar trust (44 vs 39), similar entry ($5)Compare →
08Danessa Myricks Beautydanessamyricksbeauty.com39/10052$10focused 52-product range, pricier entry ($10 vs £5)Compare →
09Lalaleaflalaleaf.com49/10010$4.95focused 10-product range, higher trust (49 vs 39), similar entry ($4.95)Compare →
10VEGAMOURvegamour.com40/10065$10focused 65-product range, similar trust (40 vs 39), pricier entry ($10 vs £5)Compare →
11Glossierglossier.com45/100114$5broad 114-product range, higher trust (45 vs 39), similar entry ($5)Compare →
12Crownaffaircrownaffair.com42/10069$10focused 69-product range, similar trust (42 vs 39), pricier entry ($10 vs £5)Compare →

Trust is the independent score (higher is better). Entry price is the cheapest item ≥ $2 — positioning, not a ranking. Products is the full catalog where measured, else the sample on record. Source: public product feeds, 2026-07-29.

Straight answers

What are the best alternatives to REFY?
The closest audited alternatives to REFY are Hauslabs (40/100), K18 Hair (39/100) and Huda Beauty (41/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays. Similarity is computed from four public signals — how close the trust scores are, how far the product catalogues overlap by category, how close the entry prices sit, and how comparable the catalogue sizes are. Nothing on this page is a paid placement.
Is REFY better than the alternatives listed here?
REFY scores 39/100 on the independent trust score. The closest alternatives score 40, 39, 41. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
From every store on record in the same niche, ranked by similarity to REFY rather than by payout, popularity or any commercial arrangement. The weights are published, the inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Every Beauty & Skincare store on record is scored against REFY on four public-data factors, then ranked by the weighted blend below. No store can buy a place on this list.

  • 35%Trust score. Closeness of the independent trust score — the smaller the gap, the higher the match.
  • 30%Product overlap. Shared product-type vocabulary from each catalog's own feed — how much the merchandise actually overlaps.
  • 20%Entry price. Ratio of the cheapest item ≥ $2 in each store — similar price positioning scores higher.
  • 15%Catalog size. Closeness of catalog depth by tier, so a 200-item shop pairs with peers, not 2,000-SKU giants.