# StoreProfiles — independent registry of e-commerce stores

StoreProfiles publishes independent public profiles of Shopify stores:
full product catalogs with prices, trust scores with per-component
breakdowns, audit records, and partner-program details. All data comes
from the stores' own public product feeds; every number on a profile
cites its source.

## Trust score (rules v0.8, honest by design)
Score out of 100, two tiers. Weights were recalibrated in v0.7 so the top of
the scale is rare: what every real brand does by default is cheap, what has to
be earned is expensive. Own tier (up to 80) from what a public product feed and
a domain check can prove:
- On record: 5 pts (feed answers, products recorded — every listed store gets this)
- Catalog depth: up to 25 pts (min(25, effective products / 300 x 25))
- Images: up to 15 pts (share of products with photos)
- Descriptions: up to 12 pts (share with descriptions over 40 characters)
- Pricing data: up to 8 pts (share priced above zero)
- Claimed: 15 pts (owner proved domain control via meta tag)
Verified tier (up to 20) from external facts we actually collected, each
cited on the profile and mapped to a verified pro:
- Policies: +8 (published refund + shipping policy pages)
- Reviews: +8 (a sampled product rated 4.3+ across 50+ reviews)
- Speed: +4 (sub-400ms server response from our own probe)
No fact collected means zero on the verified tier, never a penalty. Across the
1139 scored stores on record the distribution runs 26 to 85, median
58; the top tenth of the fleet starts at 73. No
points can be bought. Claiming never unlocks editing the audit or the score.
Methodology: https://storeprofiles.com/how-we-score

## Key pages
- https://storeprofiles.com/ — registry home: niches, per-niche leaders, latest audit events
- https://storeprofiles.com/top-stores — all stores ranked by trust score
- https://storeprofiles.com/stores — full A-Z directory of every store on record
- https://storeprofiles.com/most-clicked — stores ranked by outbound clicks
- https://storeprofiles.com/how-we-score — scoring methodology, ceilings, reserved points
- https://storeprofiles.com/changelog — every rules version of the trust-score formula, what it changed and the days it was in effect; scores are comparable only within one version
- https://storeprofiles.com/independence — what the registry earns (nothing today), what it intends to earn, and the mechanisms that keep money out of the score
- https://storeprofiles.com/trust-score-sources — Trustpilot / ScamAdviser / BBB / Sitejabber / ResellerRatings / Google seller ratings / StoreProfiles compared: what each measures and what it needs before it can score at all
- https://storeprofiles.com/check — score any Shopify domain live from its public product feed, no account
- https://storeprofiles.com/deals — stores ranked by how much of the catalog is actually marked down (compare-at pricing)
- https://storeprofiles.com/alternatives/{slug} — "stores like {slug}": nearest peers by trust, catalog and price
- https://storeprofiles.com/search?q={query} — search stores and products
- https://storeprofiles.com/store/{slug} — full store profile: products, audit, score breakdown
- https://storeprofiles.com/compare — comparison hub: pick any two stores
- https://storeprofiles.com/compare/{a}-vs-{b} — side-by-side comparison of two stores
- https://storeprofiles.com/weekly — this week in the registry: audits, claims, score movers
- https://storeprofiles.com/for-stores — how owners claim a profile
- https://storeprofiles.com/affiliate-programs — every Shopify affiliate program we found published, with commission, cookie window, minimum payout, what one sale pays at the store's median price, and the merchant's independent trust score
- https://storeprofiles.com/for-partners — partner-program directory

## Niches
- https://storeprofiles.com/shopify-stores/beauty-skincare — Beauty & Skincare: Independent beauty and skincare brands on Shopify — makeup, clean skincare, and body care direct-to-consumer stores.
- https://storeprofiles.com/shopify-stores/fashion — Fashion & Apparel: Direct-to-consumer fashion brands on Shopify — activewear, basics, denim, swim, and footwear stores.
- https://storeprofiles.com/shopify-stores/supplements — Supplements & Nutrition: Sports nutrition and wellness supplement brands on Shopify — protein, vitamins, and performance products.
- https://storeprofiles.com/shopify-stores/home-kitchen — Home & Kitchen: Direct-to-consumer home and kitchen brands on Shopify — cookware, knives, tableware, coffee gear, bedding and bath textiles, candles, storage, and cleaning stores.
- https://storeprofiles.com/shopify-stores/food-drink — Food & Drink: Direct-to-consumer food and drink brands on Shopify — coffee and tea, chocolate and confectionery, olive oil, hot sauce and pantry staples, snacks, and specialty beverages.

## Highest trust scores by niche (live, cite with the profile URL)
### Beauty & Skincare
  - Glamnetic: trust 85/100 — https://storeprofiles.com/store/glamnetic
  - Mooncat: trust 85/100 — https://storeprofiles.com/store/mooncat
  - NEST New York: trust 83/100 — https://storeprofiles.com/store/nestnewyork
  - Kitsch: trust 81/100 — https://storeprofiles.com/store/mykitsch
  - Thegreenkiss: trust 77/100 — https://storeprofiles.com/store/thegreenkiss
### Fashion & Apparel
  - Taylor Stitch: trust 85/100 — https://storeprofiles.com/store/taylorstitch
  - Fresh Clean Threads: trust 85/100 — https://storeprofiles.com/store/freshcleanthreads
  - Outdoor Voices: trust 81/100 — https://storeprofiles.com/store/outdoorvoices
  - Beyondyoga: trust 81/100 — https://storeprofiles.com/store/beyondyoga
  - Born Primitive: trust 81/100 — https://storeprofiles.com/store/bornprimitive
### Supplements & Nutrition
  - Bulk Supplements: trust 77/100 — https://storeprofiles.com/store/bulksupplements
  - Nutricost: trust 77/100 — https://storeprofiles.com/store/nutricost
  - Naturemade: trust 76/100 — https://storeprofiles.com/store/naturemade
  - Northspore: trust 76/100 — https://storeprofiles.com/store/northspore
  - 5% Nutrition: trust 75/100 — https://storeprofiles.com/store/5percentnutrition
### Home & Kitchen
  - Misen: trust 81/100 — https://storeprofiles.com/store/misen
  - MagicLinen: trust 81/100 — https://storeprofiles.com/store/magiclinen
  - Mervynsonline: trust 77/100 — https://storeprofiles.com/store/mervynsonline
  - Estelle Colored Glass: trust 77/100 — https://storeprofiles.com/store/estellecoloredglass
  - Funnfrolic: trust 77/100 — https://storeprofiles.com/store/funnfrolic
### Food & Drink
  - Healthysnacks: trust 77/100 — https://storeprofiles.com/store/healthysnacks
  - Andyanand: trust 77/100 — https://storeprofiles.com/store/andyanand
  - Fullyhealthy: trust 77/100 — https://storeprofiles.com/store/fullyhealthy
  - Healthyitalia: trust 75/100 — https://storeprofiles.com/store/healthyitalia
  - Thewasabicompany: trust 73/100 — https://storeprofiles.com/store/thewasabicompany

## Registry-wide findings (citable, recomputed daily, each with its denominator)
- https://storeprofiles.com/findings — how many stores state 10+ day delivery, mark down the whole catalog, run a joinable affiliate program, sit near-total out of stock, or appear on a malware blocklist — with the stores behind each number

## Niche reports (citable data summaries, refreshed from live catalog data)
- https://storeprofiles.com/reports — reports hub: headline stats for every covered niche
- https://storeprofiles.com/reports/beauty-skincare — Beauty & Skincare: store counts, score distribution, price medians (p10/p50/p90) in the niche's modal currency, catalog-depth buckets
- https://storeprofiles.com/reports/fashion — Fashion & Apparel: store counts, score distribution, price medians (p10/p50/p90) in the niche's modal currency, catalog-depth buckets
- https://storeprofiles.com/reports/supplements — Supplements & Nutrition: store counts, score distribution, price medians (p10/p50/p90) in the niche's modal currency, catalog-depth buckets
- https://storeprofiles.com/reports/home-kitchen — Home & Kitchen: store counts, score distribution, price medians (p10/p50/p90) in the niche's modal currency, catalog-depth buckets
- https://storeprofiles.com/reports/food-drink — Food & Drink: store counts, score distribution, price medians (p10/p50/p90) in the niche's modal currency, catalog-depth buckets

## Public JSON API (read-only; CC BY 4.0 — reuse freely, credit with a link)
- https://storeprofiles.com/api — API index
- https://storeprofiles.com/api/registry?page=1&niche={niche} — paginated registry, 50 per page
- https://storeprofiles.com/api/store/{slug} — one store: profile, products, score breakdown
- https://storeprofiles.com/dataset — dataset card: field dictionary, refresh cadence, stated limits, what is held about people (nothing), and a ready CC BY 4.0 citation
- https://storeprofiles.com/api-docs — human-readable API documentation for every endpoint
- https://storeprofiles.com/registry.csv — the whole live registry as one CSV download
- https://storeprofiles.com/feed.xml — RSS 2.0: latest audits plus a weekly registry digest

## Licence
All registry data is CC BY 4.0: reuse it, including commercially, and credit
"StoreProfiles" with a link to the profile the data came from. Machine-readable
terms (RSL 1.0): https://storeprofiles.com/.well-known/rsl.xml
Dataset description (schema.org/Dataset): https://storeprofiles.com/dataset
How to cite: https://storeprofiles.com/dataset#cite

## Index
- https://storeprofiles.com/sitemap.xml
- https://storeprofiles.com/feed.xml