{"code":"BTY-1205","code_is_stable":false,"id":"uomabeauty","slug":"uomabeauty","name":"Uoma Beauty","domain":"uomabeauty.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/uomabeauty","badge":"https://storeprofiles.com/badge/uomabeauty","trust_score":38,"verdict":"Is Uoma Beauty legit? On record — independent trust score 38/100, computed from public data, not paid reviews. Strongest signal: accessible entry price: from $7.99 (average $23.65). Main caveat: narrow catalog: only 29 distinct products listed.","niche_percentile":2,"score_breakdown":{"catalog_depth":{"got":2,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":8,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":0,"max":20}},"catalog":{"product_count":36,"catalog_truncated":false,"products_sampled":36,"min_price":"7.99","avg_price":"23.65","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Accessible entry price: from $7.99 (average $23.65)","source":"product feed"},{"point":"Prices span $7.99–$50","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Live customer support (Gorgias)","source":"store homepage"}],"cons":[{"point":"Narrow catalog: only 29 distinct products listed","source":"product feed"},{"point":"Thin product descriptions: only 69% have meaningful copy","source":"product feed"}],"who_for":null,"created_at":"2026-09-15T15:33:58.809Z"},"owner_response":null,"top_products":[{"title":"BADDER BOOM - AU NATUREL VOLUMIZING MASCARA","price":"7.99","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/products/mascaraProduct_911x1368_f19d92d3-713b-49ea-b5a1-3826406b1bca-global.jpg?v=1669042660","url":"https://uomabeauty.com/products/ubsc-badder-boom-au-naturel-volumizing-mascara","product_type":"UBSC"},{"title":"Afro.Dis.Iac Liquid Eyeliner","price":"18.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/1_63181666-2c5b-44fb-af8f-4c0769c89b6c.png?v=1764686846","url":"https://uomabeauty.com/products/afro-dis-iac-liquid-eyeliner-copy-1","product_type":"Eyeliner"},{"title":"BROW-FRO Baby Hair","price":"22.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/3_2285df91-e164-48a7-87b3-600488a739b5.png?v=1764010559","url":"https://uomabeauty.com/products/brow-fro-baby-hair-copy","product_type":"Finished Good"},{"title":"Big Head Dual-Density Sponge","price":"15.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/14_f5995844-ebd0-4108-922b-5ff37dc20d9b.png?v=1764010559","url":"https://uomabeauty.com/products/big-head-dual-density-sponge-copy-1","product_type":"Tools"},{"title":"Highlight the New Year Bundle","price":"50.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/HighlighttheNewYearBundle.png?v=1762540071","url":"https://uomabeauty.com/products/highlight-the-new-year-bundle","product_type":null},{"title":"Carnival Bronzing Highlighter","price":"35.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/9_47105953-4a89-428a-ae1b-ec212c220b1b.png?v=1764010559","url":"https://uomabeauty.com/products/carnival-bronzing-highlighter-copy","product_type":"Contour"},{"title":"Drama Bomb Mascara","price":"19.50","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/13_40ea514b-3a84-4e12-99b5-e2abaf724d40.png?v=1764686846","url":"https://uomabeauty.com/products/drama-bomb-mascara-copy","product_type":"Mascara"},{"title":"Badass MF Lip Liner","price":"16.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/2_e9dae493-fa10-447d-9ba9-02c6fabdea5b.png?v=1764010559","url":"https://uomabeauty.com/products/badass-mf-lip-liner-copy","product_type":"Lip Liner"},{"title":"High Life Face Palette","price":"39.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/11_6986c9d4-0f22-4607-aa58-9c59f16e7995.png?v=1764686846","url":"https://uomabeauty.com/products/high-life-face-palette-copy","product_type":"Color Palette"},{"title":"Badass MF Lip Liner Mini","price":"9.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/12_5676e65b-132e-49d9-b4da-29cc2366745d.png?v=1764010559","url":"https://uomabeauty.com/products/badass-mf-lip-liner-mini-copy","product_type":"Lip Liner"},{"title":"Badass Icon Matte Lipstick Mini","price":"15.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/files/7_1469999c-7e0f-43b2-b0bd-c6afb851f664.png?v=1764007426","url":"https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy","product_type":null},{"title":"High Life Face Palette","price":"39.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0019/8839/5107/products/High-life-Vol-1-021.jpg?v=1764007870","url":"https://uomabeauty.com/products/high-life-face-palette","product_type":"Color Palette"}],"history":[{"day":"2026-07-26","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":50,"rules_version":"v0.7"},{"day":"2026-07-27","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-07-28","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-07-29","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-07-30","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-07-31","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-01","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-02","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-03","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-04","product_count":36,"catalog_total":null,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-05","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-06","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":36,"catalog_total":36,"avg_price":null,"min_price":null,"trust_score":38,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":36,"catalog_total":36,"avg_price":"23.65","min_price":"7.99","trust_score":38,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T05:14:10.966Z"}