{"code":"BTY-1782","code_is_stable":false,"id":"subtlbeauty","slug":"subtlbeauty","name":"Subtl Makeup Stack","domain":"subtlbeauty.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/subtlbeauty","badge":"https://storeprofiles.com/badge/subtlbeauty","trust_score":54,"verdict":"Is Subtl Makeup Stack legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: established catalog of 41 distinct products. Main caveat: long stated delivery — up to 21 days per the shipping policy.","niche_percentile":38,"score_breakdown":{"catalog_depth":{"got":3,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":7,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":12,"max":20}},"catalog":{"product_count":41,"catalog_truncated":false,"products_sampled":41,"min_price":"5.00","avg_price":"21.68","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 41 distinct products","source":"product feed"},{"point":"Accessible entry price: from $5 (average $21.68)","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Runs an affiliate program","source":"store homepage"}],"cons":[{"point":"Long stated delivery — up to 21 days per the shipping policy","quote":"Australia: Standard Shipping (8-15 business days","source":"store shipping policy"},{"point":"15 of 15 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-10-30T14:16:08.433Z"},"owner_response":null,"top_products":[{"title":"The Cool Tones Collection","price":"30.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/cool_set.jpg?v=1781547618","url":"https://subtlbeauty.com/products/cool-toned-stackable-makeup-collection","product_type":null},{"title":"Tools Bundle","price":"55.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/tools_bundle_new.jpg?v=1765383553","url":"https://subtlbeauty.com/products/travel-makeup-tools-brushes-bundle","product_type":"Tools"},{"title":"Dry Brush Cleaner","price":"24.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/v3drybrushcleaners.jpg?v=1762198017","url":"https://subtlbeauty.com/products/dry-makeup-brush-cleaner","product_type":"Accessories"},{"title":"Stak Base with Mini Brush","price":"7.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/brush-base.jpg?v=1768492126","url":"https://subtlbeauty.com/products/base-and-brush-free","product_type":"Accessories"},{"title":"Phone Stand","price":"20.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/phone-stand.jpg?v=1767329687","url":"https://subtlbeauty.com/products/phone-stand","product_type":null},{"title":"Going Places Keychain","price":"14.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/going-places.jpg?v=1767329673","url":"https://subtlbeauty.com/products/going-places-keychain","product_type":null},{"title":"Free Stak Brush BFF","price":"0.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/new-bff-brush.jpg?v=1779375271","url":"https://subtlbeauty.com/products/stak-brush-bff-copy","product_type":null},{"title":"Starter Stak Deluxe","price":"99.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/SS_Deluxe_Light_N_309950b1-6de0-4e00-bf20-07889e4729e1.jpg?v=1788976829","url":"https://subtlbeauty.com/products/starter-stak-deluxe-bb-powder","product_type":"Pre-Build Stack"},{"title":"BB Powder Refill","price":"22.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/REFILL_FAIR_3N.webp?v=1757022422","url":"https://subtlbeauty.com/products/bb-powder-refill","product_type":"BB Powder"},{"title":"BB Powder","price":"24.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/PDP_FAIR_3N.webp?v=1757022411","url":"https://subtlbeauty.com/products/bb-powder","product_type":"BB Powder"},{"title":"Concealer Refill Bundle | 2 Pack","price":"21.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/CC_2pk_001.jpg?v=1762198311","url":"https://subtlbeauty.com/products/concealer-refills-bundle-2-pack","product_type":"Cream Concealer"},{"title":"Bronzing Balm","price":"18.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/2545/7306/files/PDP_Caramel.webp?v=1762198254","url":"https://subtlbeauty.com/products/bronzing-balm","product_type":"Bronzer"}],"history":[{"day":"2026-08-03","product_count":43,"catalog_total":null,"avg_price":"21.75","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-04","product_count":43,"catalog_total":null,"avg_price":"21.75","min_price":"5.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-08-05","product_count":43,"catalog_total":43,"avg_price":"21.75","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-06","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":42,"catalog_total":42,"avg_price":"21.33","min_price":"5.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":41,"catalog_total":41,"avg_price":"21.58","min_price":"5.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":41,"catalog_total":41,"avg_price":"21.63","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":42,"catalog_total":42,"avg_price":"21.74","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":42,"catalog_total":42,"avg_price":"21.74","min_price":"5.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":42,"catalog_total":42,"avg_price":"21.74","min_price":"5.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-16","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-17","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-18","product_count":42,"catalog_total":42,"avg_price":"21.68","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-19","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-20","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-21","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-22","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-23","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-24","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-25","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-09-26","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-27","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-28","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-29","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-09-30","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-01","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-02","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-03","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-04","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-05","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-06","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-07","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-08","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-09","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-10","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-11","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-12","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-13","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-14","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-15","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-16","product_count":42,"catalog_total":42,"avg_price":"22.33","min_price":"5.00","trust_score":55,"rules_version":"v0.10"},{"day":"2026-10-17","product_count":42,"catalog_total":42,"avg_price":"22.33","min_price":"5.00","trust_score":55,"rules_version":"v0.10"},{"day":"2026-10-18","product_count":42,"catalog_total":42,"avg_price":"22.33","min_price":"5.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-10-19","product_count":42,"catalog_total":42,"avg_price":"22.33","min_price":"5.00","trust_score":null,"rules_version":null},{"day":"2026-10-20","product_count":42,"catalog_total":42,"avg_price":"22.33","min_price":"5.00","trust_score":55,"rules_version":"v0.10"},{"day":"2026-10-21","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-22","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-23","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-24","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-25","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-26","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-27","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-28","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-29","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-30","product_count":41,"catalog_total":41,"avg_price":"21.68","min_price":"5.00","trust_score":54,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-10-30T06:51:29.131Z"}