{"code":"FSH-0928","code_is_stable":false,"id":"purple-brand","slug":"purple-brand","name":"Purple Brand","domain":"purple-brand.com","niche":"fashion","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/purple-brand","badge":"https://storeprofiles.com/badge/purple-brand","trust_score":73,"verdict":"Is Purple Brand legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,347 products on the store's public feed (354 sampled here). Main caveat: premium pricing vs the niche median $85.50 — average here is $329.88.","niche_percentile":68,"score_breakdown":{"catalog_depth":{"got":25,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":8,"max":20}},"catalog":{"product_count":1347,"catalog_truncated":false,"products_sampled":354,"min_price":"26.00","avg_price":"329.88","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Deep catalog: 1,347 products on the store's public feed (354 sampled here)","source":"product feed"},{"point":"Premium positioning: prices from $26, average $329.88","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Live customer support (Gorgias)","source":"store homepage"},{"point":"Free shipping over $200 — about one median-priced item here","quote":"FREE GROUND SHIPPING ON US ORDERS OVER $200","source":"store shipping policy"}],"cons":[{"point":"Premium pricing vs the niche median $85.50 — average here is $329.88","source":"product feed"},{"point":"63 of 68 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-09-15T15:34:04.374Z"},"owner_response":null,"top_products":[{"title":"Purple Signature Leather Belt","price":"295.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/IMG_RM_6_d42091cd-8e5e-407d-9bdd-a1985fd3c764.jpg?v=1784230064","url":"https://purple-brand.com/products/purple-signature-leather-belt","product_type":"Belts"},{"title":"S001 Court Low","price":"345.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/F0001-CLBL825-1.jpg?v=1785793349","url":"https://purple-brand.com/products/s001-court-low-azure","product_type":"Shoes"},{"title":"S001 Court Low","price":"345.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/F0001-CLSV825-1.jpg?v=1785793317","url":"https://purple-brand.com/products/s001-court-low-liquid-chrome","product_type":"Shoes"},{"title":"S001 Court Low","price":"345.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/F0001-CLWH825-1.jpg?v=1785793277","url":"https://purple-brand.com/products/s001-court-low-bone","product_type":"Shoes"},{"title":"S001 Court Low","price":"345.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/F0001-CLBK825-1.jpg?v=1785793382","url":"https://purple-brand.com/products/s001-court-low-noir","product_type":"Shoes"},{"title":"Powder Tee","price":"150.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/FW26_P101-TJPS426_TEXTURED-INSIDE-OUT-TEE_BLACK-BEUATY-POWDER-WORDMARK.jpg?v=1781555163","url":"https://purple-brand.com/products/powder-tee","product_type":"Tees"},{"title":"P101-TJBI426","price":"150.00","currency":"USD","image_url":null,"url":"https://purple-brand.com/products/p101-tjbi426","product_type":"Tees"},{"title":"Crystal Fade Hoodie","price":"450.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/SPARKELY-HOODIE_001.jpg?v=1781731132","url":"https://purple-brand.com/products/crystal-fade-hoodie-mens","product_type":"Sweatshirts"},{"title":"P004 Pintuck Flare Overdye","price":"177.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/P004-PFOL324-1_665b2e4f-5d69-420a-98af-2682be149d3b.jpg?v=1762183610","url":"https://purple-brand.com/products/p004-pintuck-flare-overdye-1","product_type":"Denim"},{"title":"Logo Bling Jacket","price":"450.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/D6002-LBSL326_BLING-CROP-JACKET_BLACK.jpg?v=1783980383","url":"https://purple-brand.com/products/logo-bling-jacket-1","product_type":"Outerwear"},{"title":"Heavyweights Sweatpants","price":"275.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/M4191-MFBG326.jpg?v=1783626302","url":"https://purple-brand.com/products/heavyweights-sweatpants","product_type":"Sweatpants"},{"title":"Kids' Faros Rip Patched Shorts","price":"110.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/1544/1395/files/K4007-MWHP426_K0002-FRPS326_0010.jpg?v=1787331095","url":"https://purple-brand.com/products/kids-faros-rip-patched-shorts","product_type":"Denim"}],"history":[{"day":"2026-07-18","product_count":100,"catalog_total":null,"avg_price":"302.54","min_price":"28.00","trust_score":88,"rules_version":"v0.5"},{"day":"2026-07-19","product_count":250,"catalog_total":null,"avg_price":"345.64","min_price":"0.00","trust_score":88,"rules_version":"v0.5"},{"day":"2026-07-20","product_count":250,"catalog_total":null,"avg_price":"345.64","min_price":"0.00","trust_score":90,"rules_version":"v0.5"},{"day":"2026-07-21","product_count":250,"catalog_total":null,"avg_price":"346.46","min_price":"28.00","trust_score":92,"rules_version":"v0.6"},{"day":"2026-07-22","product_count":254,"catalog_total":null,"avg_price":"347.34","min_price":"28.00","trust_score":92,"rules_version":"v0.6"},{"day":"2026-07-23","product_count":254,"catalog_total":null,"avg_price":"317.89","min_price":"26.00","trust_score":92,"rules_version":"v0.6"},{"day":"2026-07-24","product_count":256,"catalog_total":null,"avg_price":"315.80","min_price":"26.00","trust_score":92,"rules_version":"v0.6"},{"day":"2026-07-25","product_count":257,"catalog_total":null,"avg_price":"315.85","min_price":"26.00","trust_score":73,"rules_version":"v0.7"},{"day":"2026-07-26","product_count":257,"catalog_total":null,"avg_price":"315.85","min_price":"26.00","trust_score":73,"rules_version":"v0.7"},{"day":"2026-07-27","product_count":257,"catalog_total":null,"avg_price":"315.85","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-07-28","product_count":257,"catalog_total":null,"avg_price":"315.87","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-07-29","product_count":259,"catalog_total":null,"avg_price":"317.90","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-07-30","product_count":262,"catalog_total":null,"avg_price":"317.88","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-07-31","product_count":264,"catalog_total":null,"avg_price":"316.51","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-01","product_count":297,"catalog_total":null,"avg_price":"305.70","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-02","product_count":297,"catalog_total":null,"avg_price":"305.70","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-03","product_count":297,"catalog_total":null,"avg_price":"305.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-04","product_count":297,"catalog_total":null,"avg_price":"305.70","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-05","product_count":298,"catalog_total":1279,"avg_price":"305.11","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-06","product_count":298,"catalog_total":1271,"avg_price":"305.10","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":298,"catalog_total":1270,"avg_price":"305.11","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":299,"catalog_total":1270,"avg_price":"304.45","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":302,"catalog_total":1273,"avg_price":"302.87","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":302,"catalog_total":1273,"avg_price":"302.87","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":302,"catalog_total":1273,"avg_price":"302.87","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":302,"catalog_total":1273,"avg_price":"302.87","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":302,"catalog_total":1273,"avg_price":"302.87","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":303,"catalog_total":1274,"avg_price":"302.06","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":303,"catalog_total":1255,"avg_price":"302.06","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":305,"catalog_total":1257,"avg_price":"301.26","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":305,"catalog_total":1248,"avg_price":"301.26","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":305,"catalog_total":1248,"avg_price":"301.26","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":305,"catalog_total":1248,"avg_price":"301.26","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":310,"catalog_total":1247,"avg_price":"299.70","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":310,"catalog_total":1247,"avg_price":"299.76","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":310,"catalog_total":1247,"avg_price":"299.76","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":311,"catalog_total":1248,"avg_price":"299.68","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":312,"catalog_total":1249,"avg_price":"299.10","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":312,"catalog_total":1249,"avg_price":"299.10","min_price":"26.00","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":312,"catalog_total":1249,"avg_price":"299.10","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":312,"catalog_total":1249,"avg_price":"299.10","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":312,"catalog_total":1249,"avg_price":"299.10","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":312,"catalog_total":1244,"avg_price":"299.10","min_price":"26.00","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":411,"catalog_total":1343,"avg_price":"315.37","min_price":"26.00","trust_score":77,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":412,"catalog_total":1346,"avg_price":"315.39","min_price":"26.00","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":395,"catalog_total":1347,"avg_price":"320.91","min_price":"26.00","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":395,"catalog_total":1347,"avg_price":"320.91","min_price":"26.00","trust_score":77,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":354,"catalog_total":1347,"avg_price":"329.88","min_price":"26.00","trust_score":73,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":354,"catalog_total":1347,"avg_price":"329.88","min_price":"26.00","trust_score":73,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T05:03:20.659Z"}