{"code":"BTY-5471","code_is_stable":false,"id":"moida","slug":"moida","name":"moida","domain":"moida.co.uk","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/moida","badge":"https://storeprofiles.com/badge/moida","trust_score":73,"verdict":"Is moida legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 631 products on the store's public feed (254 sampled here).","niche_percentile":85,"score_breakdown":{"catalog_depth":{"got":25,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":8,"max":20}},"catalog":{"product_count":631,"catalog_truncated":false,"products_sampled":254,"min_price":"1.80","avg_price":"18.35","currency":"GBP"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Deep catalog: 631 products on the store's public feed (254 sampled here)","source":"product feed"},{"point":"Entry price £2.20 sits below the niche median of £5 — accessible vs the niche","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 2 social platforms","source":"store homepage"},{"point":"Collects customer reviews (Yotpo)","source":"store homepage"}],"cons":[{"point":"External reviews not yet collected — score may move once they are","source":"audit coverage"}],"who_for":null,"created_at":"2026-10-30T14:16:11.198Z"},"owner_response":null,"top_products":[{"title":"GROWUS Damage Therapy Shampoo EX 500ml","price":"20.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_30_5ef2b16a-3739-4e39-9a37-8fa13a5b0406.jpg?v=1791208700","url":"https://moida.co.uk/products/growus-damage-therapy-shampoo-ex-500ml","product_type":"Shampoo"},{"title":"GROWUS Damage Therapy No-Wash Treatment EX 250ml","price":"20.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_31_109c3d39-cb46-42c2-b937-8011ecfc063e.jpg?v=1791208914","url":"https://moida.co.uk/products/growus-damage-therapy-no-wash-treatment-ex-250ml","product_type":"Treatment"},{"title":"GROWUS Damage Therapy Scalp Scaling Ampoule 50g","price":"19.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_37_71c5bf1f-9729-4918-aca4-55a389be7ee7.jpg?v=1791301619","url":"https://moida.co.uk/products/growus-damage-therapy-scalp-scaling-ampoule-50g","product_type":"Hair Care"},{"title":"GROWUS Damage Therapy Hair Oil 65ml","price":"19.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_36_28d2ade9-422a-44e3-a971-e3f222f8aa09.jpg?v=1791301297","url":"https://moida.co.uk/products/growus-damage-therapy-hair-oil-65ml","product_type":"Hair Care"},{"title":"GROWUS Sea Salt Therapy Shampoo 500g","price":"21.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_32_002a5aa7-1943-47d8-99ef-23151807d111.jpg?v=1791211633","url":"https://moida.co.uk/products/growus-sea-salt-therapy-shampoo-500g","product_type":"Shampoo"},{"title":"GROWUS Damage Therapy Treatment EX 220g","price":"17.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_35_a84fa26f-72d5-4d4d-aa58-595c942b122f.jpg?v=1791300994","url":"https://moida.co.uk/products/growus-damage-therapy-treatment-ex-220g","product_type":"Treatment"},{"title":"KUNDAL Protein Bonding Care Hair Mist Violet Muguet 150ml","price":"15.90","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_3.png?v=1790244487","url":"https://moida.co.uk/products/kundal-protein-bonding-care-hair-mist-violet-muguet-150ml","product_type":"Mist"},{"title":"MISSHA Airy Fit Sheet Mask #Honey","price":"1.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_50_f83b872e-a478-42e1-8379-7c50031d18ac.jpg?v=1790248997","url":"https://moida.co.uk/products/missha-airy-fit-sheet-mask-honey","product_type":"Mask Sheet"},{"title":"MISSHA Airy Fit Sheet Mask #Potato","price":"1.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_51.jpg?v=1790248978","url":"https://moida.co.uk/products/missha-airy-fit-sheet-mask-potato","product_type":"Mask Sheet"},{"title":"MISSHA Airy Fit Sheet Mask #Cucumber","price":"1.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_49.jpg?v=1790248794","url":"https://moida.co.uk/products/missha-airy-fit-sheet-mask-cucumber","product_type":"Mask Sheet"},{"title":"MISSHA Airy Fit Sheet Mask #Tea Tree","price":"1.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_48_95e1fd02-490f-4b74-97d1-6bb1d52e4742.jpg?v=1790248526","url":"https://moida.co.uk/products/missha-airy-fit-sheet-mask-tea-tree","product_type":"Mask Sheet"},{"title":"MISSHA Airy Fit Sheet Mask #Lemon","price":"1.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0856/4988/3463/files/Thumbnail_2_47_e915cfd6-af92-4c36-82a2-d6b3ed2e4f48.jpg?v=1790248330","url":"https://moida.co.uk/products/missha-airy-fit-sheet-mask-lemon","product_type":"Mask Sheet"}],"history":[{"day":"2026-10-13","product_count":250,"catalog_total":623,"avg_price":"19.22","min_price":"2.00","trust_score":73,"rules_version":"v0.10"},{"day":"2026-10-14","product_count":253,"catalog_total":626,"avg_price":"19.04","min_price":"2.00","trust_score":73,"rules_version":"v0.10"},{"day":"2026-10-15","product_count":253,"catalog_total":626,"avg_price":"19.04","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-16","product_count":253,"catalog_total":626,"avg_price":"19.04","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-17","product_count":255,"catalog_total":628,"avg_price":"18.97","min_price":"2.00","trust_score":73,"rules_version":"v0.10"},{"day":"2026-10-18","product_count":255,"catalog_total":628,"avg_price":"18.97","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-19","product_count":250,"catalog_total":628,"avg_price":"18.23","min_price":"2.00","trust_score":null,"rules_version":null},{"day":"2026-10-20","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-21","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-22","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-23","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":73,"rules_version":"v0.10"},{"day":"2026-10-24","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-25","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-26","product_count":255,"catalog_total":628,"avg_price":"18.93","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-27","product_count":252,"catalog_total":628,"avg_price":"18.96","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-28","product_count":251,"catalog_total":627,"avg_price":"18.95","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-29","product_count":255,"catalog_total":631,"avg_price":"19.16","min_price":"2.00","trust_score":77,"rules_version":"v0.10"},{"day":"2026-10-30","product_count":254,"catalog_total":631,"avg_price":"19.16","min_price":"2.20","trust_score":73,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-10-30T09:23:45.597Z"}