{"code":"BTY-4524","code_is_stable":false,"id":"gurumakeupemporium","slug":"gurumakeupemporium","name":"Guru Makeup Emporium","domain":"gurumakeupemporium.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/gurumakeupemporium","badge":"https://storeprofiles.com/badge/gurumakeupemporium","trust_score":73,"verdict":"Is Guru Makeup Emporium legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,470 products on the store's public feed (253 sampled here).","niche_percentile":87,"score_breakdown":{"catalog_depth":{"got":25,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":8,"max":20}},"catalog":{"product_count":1470,"catalog_truncated":false,"products_sampled":253,"min_price":"1.00","avg_price":"34.72","currency":"GBP"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Deep catalog: 1,470 products on the store's public feed (253 sampled here)","source":"product feed"},{"point":"Entry price £2.25 sits below the niche median of £5.99 — accessible vs the niche","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Runs an affiliate program (via UpPromote)","source":"store homepage"}],"cons":[{"point":"External reviews not yet collected — score may move once they are","source":"audit coverage"}],"who_for":null,"created_at":"2026-09-15T15:33:57.700Z"},"owner_response":null,"top_products":[{"title":"DANESSA MYRICKS YUMMY SKIN BLURRING BALM FLUSHED SAMPLE CARD","price":"8.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/Mini_YS_BBP_Flushed_Sample_Card_118.jpg?v=1777398773","url":"https://gurumakeupemporium.com/products/danessa-myricks-yummy-skin-blurring-balm-powder-flushed-sample-card","product_type":null},{"title":"🎁 DANESSA MYRICKS YUMMY SKIN BLURRING BALM FLUSHED SAMPLE CARD (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/Mini_YS_BBP_Flushed_Sample_Card_118_7c01b2d5-b47e-4e95-b40b-923f928b979f.jpg?v=1787737868","url":"https://gurumakeupemporium.com/products/danessa-myricks-yummy-skin-blurring-balm-powder-flushed-sample-card-sca_clone_freegift","product_type":null},{"title":"BLOOD KIT","price":"32.68","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PigsBloodKit.jpg?v=1781198845","url":"https://gurumakeupemporium.com/products/blood-kit","product_type":"Blood Colour"},{"title":"LIQUID MAKEUP","price":"7.95","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/blue_liquid_makeup_4oz.jpg?v=1787325902","url":"https://gurumakeupemporium.com/products/liquid-makeup","product_type":null},{"title":"GLOSSWORK 4D ULTRA SHINE PLUMPING GLOSS","price":"29.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/GoldenHour_Tube.jpg?v=1787248823","url":"https://gurumakeupemporium.com/products/glosswork-4d-ultra-shine-plumping-gloss","product_type":null},{"title":"🎁 MAKE UP FOR EVER MIST & FIX 24H SHINE CONTROL: TRIAL SIZE (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PACKSHOTS_MIST_FIX2023_MATTE_FRONT_RGB_3bf296b9-17ea-48dd-ac28-8abc8b241da6.jpg?v=1786705758","url":"https://gurumakeupemporium.com/products/make-up-for-ever-mist-fix-matte-trial-size-sca_clone_freegift","product_type":null},{"title":"🎁 MAKE UP FOR EVER MIST & FIX 24H HYDRATING: TRIAL SIZE (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PACKSHOTS_MIST_FIX2023_HYDRA_FRONT_RGB_7d9f007a-59a5-4305-a00f-2e166bfd42c1.jpg?v=1786705755","url":"https://gurumakeupemporium.com/products/mufe-mist-fix-card-hydrating-sca_clone_freegift","product_type":null},{"title":"🎁 MAKE UP FOR EVER HD SKIN PERFECTING POWDER 2 SHADE SAMPLE CARD (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PACKSHOT-HDSKINPERFECTINGPOWDERS2025-PRESSED-INSIDE-THERMOCARD-RGB_c5c1f2e8-2069-49cb-9186-3ba6e22a310c.jpg?v=1786705752","url":"https://gurumakeupemporium.com/products/mufe-hd-skin-perfecting-powder-2-sca_clone_freegift","product_type":null},{"title":"MAKE UP FOR EVER HD SKIN PERFECTING POWDER 2 SHADE SAMPLE CARD","price":"2.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PACKSHOT-HDSKINPERFECTINGPOWDERS2025-PRESSED-INSIDE-THERMOCARD-RGB.jpg?v=1744829827","url":"https://gurumakeupemporium.com/products/mufe-hd-skin-perfecting-powder-2","product_type":null},{"title":"MAKE UP FOR EVER MIST & FIX 24H SHINE CONTROL: TRIAL SIZE","price":"2.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/PACKSHOTS_MIST_FIX2023_MATTE_FRONT_RGB.jpg?v=1747924198","url":"https://gurumakeupemporium.com/products/make-up-for-ever-mist-fix-matte-trial-size","product_type":null},{"title":"🎁 PRO PALETTE: EMPTY METAL PALETTE WITH CLEAR LID (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/make-up-for-ever-empty-metal-palette-pro-version-clear-lid-p2987-11905_image_68a81079-7824-46f8-91a5-623df9408022.png?v=1786633650","url":"https://gurumakeupemporium.com/products/empty-metal-palette-pro-version-clear-lid-sca_clone_freegift","product_type":null},{"title":"🎁 REFILLABLE MAKEUP PALETTE: EMPTY MAGNETIC CASE (100% off)","price":"0.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0587/3257/6962/files/RefillableLarge_934d8a26-24d1-49d7-9f4b-df356fbbb92a.png?v=1786625455","url":"https://gurumakeupemporium.com/products/refillable-makeup-system-empty-case-sca_clone_freegift","product_type":null}],"history":[{"day":"2026-08-28","product_count":250,"catalog_total":1467,"avg_price":"37.46","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":250,"catalog_total":1467,"avg_price":"37.45","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":252,"catalog_total":1469,"avg_price":"37.61","min_price":"2.25","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":252,"catalog_total":1469,"avg_price":"37.61","min_price":"2.25","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":252,"catalog_total":1469,"avg_price":"37.61","min_price":"2.25","trust_score":77,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":252,"catalog_total":1469,"avg_price":"37.61","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":254,"catalog_total":1471,"avg_price":"37.65","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":254,"catalog_total":1470,"avg_price":"37.65","min_price":"2.25","trust_score":73,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":254,"catalog_total":1470,"avg_price":"37.65","min_price":"2.25","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":254,"catalog_total":1470,"avg_price":"37.65","min_price":"2.25","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":253,"catalog_total":1470,"avg_price":"37.74","min_price":"2.25","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":253,"catalog_total":1470,"avg_price":"37.74","min_price":"2.25","trust_score":73,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":253,"catalog_total":1470,"avg_price":"37.74","min_price":"2.25","trust_score":77,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":253,"catalog_total":1470,"avg_price":"37.74","min_price":"2.25","trust_score":73,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T07:14:25.529Z"}