{"code":"BTY-2299","code_is_stable":false,"id":"getboldify","slug":"getboldify","name":"Boldify","domain":"getboldify.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/getboldify","badge":"https://storeprofiles.com/badge/getboldify","trust_score":52,"verdict":"Is Boldify legit? On record — independent trust score 52/100, computed from public data, not paid reviews. Strongest signal: established catalog of 38 distinct products. Main caveat: 17 of 17 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price.","niche_percentile":33,"score_breakdown":{"catalog_depth":{"got":3,"max":25},"images":{"got":14,"max":15},"descriptions":{"got":10,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":12,"max":20}},"catalog":{"product_count":39,"catalog_truncated":false,"products_sampled":39,"min_price":"0.98","avg_price":"36.22","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 38 distinct products","source":"product feed"},{"point":"Accessible entry price: from $9.95 (average $36.22)","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Runs an affiliate program","source":"store homepage"}],"cons":[{"point":"17 of 17 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-09-15T15:34:09.228Z"},"owner_response":null,"top_products":[{"title":"Blonde Match Bundle (4 Compacts + Free Brush)","price":"79.95","currency":"USD","image_url":null,"url":"https://getboldify.com/products/blonde-match-bundle-4-brush","product_type":"Bundle"},{"title":"Blonde Match Bundle (3 Compacts)","price":"64.95","currency":"USD","image_url":null,"url":"https://getboldify.com/products/blonde-match-bundle-3","product_type":"Bundle"},{"title":"Bleach Blonde Bundle","price":"131.90","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/87c5cdd536e44bc19e9750a7add22008_tplv-fhlh96nyum-origin-jpeg.jpg?v=1779913089","url":"https://getboldify.com/products/bleach-blonde-bundle","product_type":null},{"title":"Hairline Powder","price":"34.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/BOLDIFY_WEBSITE_LI_Hairline-Powder_Hero-Image_20260111_Dark-Brown.png?v=1768180930","url":"https://getboldify.com/products/hairline-powder","product_type":null},{"title":"Hairline Powder - Gray Shade","price":"29.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/01_hero_be7c74b1.png?v=1775116661","url":"https://getboldify.com/products/hairline-powder-copy-12","product_type":null},{"title":"Finish & Fill Essentials","price":"59.10","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/boldify-dtc-li-hero-image-bundle-02_1.jpg?v=1769133534","url":"https://getboldify.com/products/finish-fill-essentials","product_type":null},{"title":"5-Minute Thin Hair Routine Bundle","price":"93.40","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/boldify-dtc-li-hero-image-bundle-thin-hair-routine.jpg?v=1771539334","url":"https://getboldify.com/products/5-minute-thin-hair-routine-bundle","product_type":null},{"title":"Cover + Lift Root Duo","price":"42.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/boldify-dtc-li-hero-image-bundle-06.jpg?v=1770252385","url":"https://getboldify.com/products/freshen-your-roots-bundle","product_type":null},{"title":"Hair Thickening Fibers 56g","price":"31.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/BOLDIFY_Hero-Image_HTF_001_56g_US.png?v=1772160820","url":"https://getboldify.com/products/hair-thickening-fibers-56g","product_type":"Beauty"},{"title":"The \"Reverse Wash\" Volume System","price":"38.20","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/Flow_Dec_06_2025_1.jpg?v=1767070810","url":"https://getboldify.com/products/boldify-shampoo-conditioner-set","product_type":null},{"title":"Hairline Powder 4g","price":"17.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/boldify-website-li-hairline-powder-hero-dark-brown.jpg?v=1767070867","url":"https://getboldify.com/products/hairline-powder-4g","product_type":"Extra"},{"title":"Shipping Protection by Route","price":"0.98","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0969/2714/files/route-package-protection-logo-v3.png?v=1767070806","url":"https://getboldify.com/products/routeins","product_type":"Insurance"}],"history":[{"day":"2026-08-06","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":48,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":39,"catalog_total":39,"avg_price":"38.12","min_price":"9.95","trust_score":52,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T06:17:24.794Z"}