{"code":"BTY-4588","code_is_stable":false,"id":"fullondon","slug":"fullondon","name":"FUL","domain":"fullondon.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/fullondon","badge":"https://storeprofiles.com/badge/fullondon","trust_score":63,"verdict":"Is FUL legit? On record — independent trust score 63/100, computed from public data, not paid reviews. Strongest signal: established catalog of 51 distinct products.","niche_percentile":70,"score_breakdown":{"catalog_depth":{"got":4,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":11,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":20,"max":20}},"catalog":{"product_count":51,"catalog_truncated":false,"products_sampled":51,"min_price":"5.99","avg_price":"28.20","currency":"GBP"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 51 distinct products","source":"product feed"},{"point":"Prices span £5.99–£108","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 5 social platforms","source":"store homepage"},{"point":"Live customer support (Gorgias)","source":"store homepage"}],"cons":[],"who_for":null,"created_at":"2026-09-15T15:34:01.156Z"},"owner_response":null,"top_products":[{"title":"FUL Black Vented Hair Brush – Fast Blowdry Detangler with Anti-Static, Frizz Control Design","price":"12.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEWWEBSITEPRODUCTIMAGES_5_0d6831c7-9537-4ef6-8df3-5cb72edf339e.jpg?v=1781088489","url":"https://fullondon.com/products/ful-black-vented-hair-brush-fast-blowdry-detangler-with-anti-static-frizz-control-design","product_type":"Hair Brush"},{"title":"FUL Scalp Massager Brush Turquoise – Silicone Exfoliator For Hair Growth, Flakes & Deep Cleansing","price":"9.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/34_8f6ff7c0-4545-4f6a-9e73-c130ac42e37c.jpg?v=1764327979","url":"https://fullondon.com/products/turquoise-gradient-scalp-massager-shampoo-brush","product_type":"Hair Brush"},{"title":"FUL Scalp Massager Brush In Black – Silicone Exfoliator For Hair Growth, Flakes & Deep Cleansing","price":"9.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/31_bcb8259e-a088-4069-9975-c9a21f9f4290.jpg?v=1764327915","url":"https://fullondon.com/products/black-gradient-scalp-massager-shampoo-brush","product_type":"Hair Brush"},{"title":"FUL Pink Claw Clip","price":"9.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEW_WEBSITE_PRODUCT_IMAGES_5_f862c76b-8fb9-4ad3-8c46-974dfbee32bb.jpg?v=1764327072","url":"https://fullondon.com/products/ful-pink-claw-clip","product_type":"Hair Brush"},{"title":"FUL Bamboo Brush","price":"24.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEW_WEBSITE_PRODUCT_IMAGES_2_524d4882-79bd-4514-8c02-0849ef594581.jpg?v=1764326994","url":"https://fullondon.com/products/ful-bamboo-brush","product_type":"Hair Brush"},{"title":"FUL Nourish And Restore Set - Deep Hydration For Dry, Damaged Or Curly Hair","price":"20.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEWWEBSITEPRODUCTIMAGES_4.jpg?v=1762769903","url":"https://fullondon.com/products/ful-nourish-and-restore-set","product_type":null},{"title":"FUL Shine Set – Smooth Shiny Healthy-Looking Hair","price":"24.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEWWEBSITEPRODUCTIMAGES_5_44aabeae-1bf6-4477-8cc2-25bd396075ee.jpg?v=1762769861","url":"https://fullondon.com/products/ful-shine-set","product_type":null},{"title":"FUL Pamper Set - Soft And Nourished Hair","price":"24.50","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEWWEBSITEPRODUCTIMAGES_3.jpg?v=1762769760","url":"https://fullondon.com/products/ful-pamper-gift-set","product_type":null},{"title":"FUL Gloss and Shine Styling Cream 40ml – Lightweight Anti-Frizz, Heat Protection, Hydration & Radiant Shine","price":"12.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/NEW_WEBSITE_PRODUCT_IMAGES_464542c9-2d36-405f-85f0-cd80d90ae35a.jpg?v=1762445714","url":"https://fullondon.com/products/gloss-shine-styling-cream-travel-size","product_type":null},{"title":"FUL Gloss and Shine Styling Cream 100ml – Lightweight Anti-Frizz, Heat Protection, Hydration & Radiant Shine","price":"24.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/115.jpg?v=1760974404","url":"https://fullondon.com/products/shine-cream","product_type":null},{"title":"FUL Microfibre Hair Towel Wrap – Super Absorbent Quick-Dry Turban for Wet Hair | Soft & Lightweight","price":"19.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/14.jpg?v=1760967988","url":"https://fullondon.com/products/ful-microfibre-hair-towel-wrap-for-quick-drying","product_type":"Hair Towel"},{"title":"FUL Wash Bag","price":"15.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0752/6537/6557/files/17_474f0428-66e6-413a-a30c-f6bdb9fd1b48.jpg?v=1760968166","url":"https://fullondon.com/products/ful-compact-vegan-bag-for-haircare-accessories","product_type":null}],"history":[{"day":"2026-08-28","product_count":57,"catalog_total":57,"avg_price":"30.49","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":56,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":64,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":64,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":64,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":64,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":60,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":60,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":56,"catalog_total":56,"avg_price":"30.93","min_price":"5.99","trust_score":60,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":56,"catalog_total":56,"avg_price":"29.17","min_price":"5.99","trust_score":60,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":55,"catalog_total":55,"avg_price":"26.88","min_price":"5.99","trust_score":60,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":55,"catalog_total":55,"avg_price":"26.88","min_price":"5.99","trust_score":64,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":55,"catalog_total":55,"avg_price":"26.88","min_price":"5.99","trust_score":64,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":55,"catalog_total":55,"avg_price":"26.88","min_price":"5.99","trust_score":64,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":51,"catalog_total":51,"avg_price":"28.20","min_price":"5.99","trust_score":63,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T07:17:42.909Z"}