{"code":"BTY-2777","code_is_stable":false,"id":"bellissimaitalia","slug":"bellissimaitalia","name":"Bellissima Italia","domain":"bellissimaitalia.co.uk","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/bellissimaitalia","badge":"https://storeprofiles.com/badge/bellissimaitalia","trust_score":54,"verdict":"Is Bellissima Italia legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: prices span £14.99–£169.99. Main caveat: narrow catalog: only 18 distinct products listed.","niche_percentile":38,"score_breakdown":{"catalog_depth":{"got":2,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":12,"max":20}},"catalog":{"product_count":18,"catalog_truncated":false,"products_sampled":18,"min_price":"14.99","avg_price":"73.05","currency":"GBP"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Prices span £14.99–£169.99","source":"product feed"},{"point":"Every product photographed (100% image coverage)","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Live customer support (Zendesk)","source":"store homepage"}],"cons":[{"point":"Narrow catalog: only 18 distinct products listed","source":"product feed"},{"point":"Premium pricing vs the niche median £29.57 — average here is £73.05","source":"product feed"},{"point":"7 of 11 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-10-30T14:16:08.539Z"},"owner_response":null,"top_products":[{"title":"Bellissima Italia Diffon Worldwide","price":"49.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/Untitled_design_22.png?v=1790325869","url":"https://bellissimaitalia.co.uk/products/bellissima-italia-diffon-worldwide","product_type":"Hair Diffuser"},{"title":"Monochrome Bundle (Includes the Diffon Supreme + Steam Elixir Straighterner)","price":"169.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/4CoOgTk9.png?v=1765538416","url":"https://bellissimaitalia.co.uk/products/monochrome-bundle-includes-the-diffon-supreme-steam-elixir-straighterner","product_type":"Hair Styling Tool Sets"},{"title":"Bellissima Italia Airsleek® Wet to Dry Air Straightener","price":"39.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/11967_airsleek_2000x2000_2.jpg?v=1757937744","url":"https://bellissimaitalia.co.uk/products/bellissima-italia-airsleek-air-straightener","product_type":null},{"title":"Bellissima Italia Gemini Lightweight Hairdryer with Digital Motor","price":"39.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/Asciugacapelli-Gemini-11918-Gallery_0.jpg?v=1757937949","url":"https://bellissimaitalia.co.uk/products/gemini-hair-dryer","product_type":"Hair Dryers"},{"title":"Bellissima Italia Prodigy Air Multi Styler with Coanda Technology","price":"129.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/bellissima_prodigy_groupage_300dpi_png.png?v=1757937862","url":"https://bellissimaitalia.co.uk/products/air-styler-prodigy","product_type":"Hair Styling Tool Sets"},{"title":"Bellissima Italia B-Travel Hair Dryer","price":"29.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/bellissima-travel-hair-dryer-side-view.jpg?v=1757938951","url":"https://bellissimaitalia.co.uk/products/travel-hair-dryer","product_type":"Hair Dryers"},{"title":"Bellissima Italia Glam Waves Hair Wand for Waves","price":"99.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/glam-waves-side-view.jpg?v=1757938991","url":"https://bellissimaitalia.co.uk/products/bellissima-glam-waves","product_type":"Hair Curlers"},{"title":"Bellissima Italia Creativity Infrared Straightener","price":"99.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/products/bellissima-infrared-creativity-straighteners.jpg?v=1757939044","url":"https://bellissimaitalia.co.uk/products/creativity-infrared","product_type":"Hair Straighteners"},{"title":"Bellissima Italia Steam Elixir Straightener","price":"59.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/products/bellissima-steam-elixir-straighteners-with-steam.jpg?v=1757939013","url":"https://bellissimaitalia.co.uk/products/steam-elixir","product_type":"Hair Straighteners"},{"title":"Bellissima Italia 6 In 1 Ceramic Hot Air Styler","price":"79.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/products/bellissima-hot-hair-styler-with-accessories-bag.jpg?v=1757939063","url":"https://bellissimaitalia.co.uk/products/6-in-1-ceramic","product_type":"Hair Styling Tool Sets"},{"title":"Bellissima Italia Diffon Supreme","price":"89.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/files/Untitled_design_24.png?v=1790592017","url":"https://bellissimaitalia.co.uk/products/diffon-evolution","product_type":"Hair Diffuser"},{"title":"Bellissima Italia Air Wonder 8 in 1 Hot Air Styler","price":"59.99","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0550/9860/5649/products/8-in-1-air-wonder-with-hot-brush.jpg?v=1757939034","url":"https://bellissimaitalia.co.uk/products/air-wonder","product_type":"Hair Styling Tool Sets"}],"history":[{"day":"2026-08-27","product_count":18,"catalog_total":18,"avg_price":"83.60","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":18,"catalog_total":18,"avg_price":"83.60","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":18,"catalog_total":18,"avg_price":"83.60","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":18,"catalog_total":18,"avg_price":"83.60","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":18,"catalog_total":18,"avg_price":"83.60","min_price":"24.99","trust_score":50,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":18,"catalog_total":18,"avg_price":"83.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":50,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":50,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":18,"catalog_total":18,"avg_price":"88.88","min_price":"24.99","trust_score":54,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-16","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-17","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-18","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-19","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-20","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-21","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-22","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-23","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-24","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-25","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-26","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-27","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-28","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-29","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-09-30","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-01","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-02","product_count":16,"catalog_total":16,"avg_price":"88.43","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-03","product_count":16,"catalog_total":16,"avg_price":"90.30","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-04","product_count":16,"catalog_total":16,"avg_price":"90.30","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-05","product_count":16,"catalog_total":16,"avg_price":"90.30","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-06","product_count":16,"catalog_total":16,"avg_price":"90.30","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-07","product_count":17,"catalog_total":17,"avg_price":"88.52","min_price":"49.99","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-08","product_count":17,"catalog_total":17,"avg_price":"88.52","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-09","product_count":17,"catalog_total":17,"avg_price":"88.52","min_price":"49.99","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-10","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-11","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-12","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-13","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-14","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-15","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-16","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-17","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-18","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-19","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":null,"rules_version":null},{"day":"2026-10-20","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-21","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-22","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-23","product_count":17,"catalog_total":17,"avg_price":"87.34","min_price":"49.99","trust_score":53,"rules_version":"v0.10"},{"day":"2026-10-24","product_count":18,"catalog_total":18,"avg_price":"83.32","min_price":"14.99","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-25","product_count":18,"catalog_total":18,"avg_price":"83.32","min_price":"14.99","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-26","product_count":18,"catalog_total":18,"avg_price":"83.32","min_price":"14.99","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-27","product_count":18,"catalog_total":18,"avg_price":"83.32","min_price":"14.99","trust_score":54,"rules_version":"v0.10"},{"day":"2026-10-28","product_count":18,"catalog_total":18,"avg_price":"73.05","min_price":"14.99","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-29","product_count":18,"catalog_total":18,"avg_price":"73.05","min_price":"14.99","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-30","product_count":18,"catalog_total":18,"avg_price":"73.05","min_price":"14.99","trust_score":54,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-10-30T07:31:54.042Z"}