{"code":"BTY-0666","code_is_stable":false,"id":"beautyofjoseon","slug":"beautyofjoseon","name":"Beauty of Joseon","domain":"beautyofjoseon.com","niche":"beauty-skincare","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/beautyofjoseon","badge":"https://storeprofiles.com/badge/beautyofjoseon","trust_score":62,"verdict":"Is Beauty of Joseon legit? On record — independent trust score 62/100, computed from public data, not paid reviews. Strongest signal: established catalog of 75 distinct products. Main caveat: catalog lists 121 items but only 75 distinct products — depth is scored on distinct products.","niche_percentile":69,"score_breakdown":{"catalog_depth":{"got":6,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":16,"max":20}},"catalog":{"product_count":121,"catalog_truncated":false,"products_sampled":121,"min_price":"4.00","avg_price":"32.82","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 75 distinct products","source":"product feed"},{"point":"Accessible entry price: from $4 (average $32.82)","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 2 social platforms","source":"store homepage"},{"point":"Live customer support (Gorgias)","source":"store homepage"}],"cons":[{"point":"Catalog lists 121 items but only 75 distinct products — depth is scored on distinct products","source":"product feed"},{"point":"Free shipping only over $70 — about 3 median-priced items in this catalog","quote":"99 SEK FREE Shipping Orders of $70","source":"store shipping policy"},{"point":"58 of 58 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-09-15T15:33:55.096Z"},"owner_response":null,"top_products":[{"title":"Get Glowing Ritual Set","price":"86.45","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/06_GetGlowingRitualSet_US.jpg?v=1783303303","url":"https://beautyofjoseon.com/products/get-glowing-ritual-skincare-set-us","product_type":"Bundle"},{"title":"Revive Ritual Eye Duo","price":"27.75","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/revive-ritual-eye-duo-thumbnail-1.jpg?v=1761905357","url":"https://beautyofjoseon.com/products/revive-ritual-eye-duo-eu","product_type":"Bundle"},{"title":"Revive Ritual Eye Duo","price":"24.05","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/03_revive_ritual_eye_duo_US__B.jpg?v=1783497702","url":"https://beautyofjoseon.com/products/revive-firming-under-eye-duo","product_type":"Bundle"},{"title":"Revive Under Eye Patch: Ginseng + Retinal","price":"16.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/revive-under-eye-patch-1-front.webp?v=1769674453","url":"https://beautyofjoseon.com/products/revive-under-eye-patch","product_type":"건강/미용"},{"title":"Revive Under Eye Patch: Ginseng + Retinal","price":"20.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/Revive-Under-Eye-Patch-Ginseng-Retinal_Beauty-of-Joseon_75154760-52559748202868.jpg?v=1768538256","url":"https://beautyofjoseon.com/products/revive-under-eye-patch-global-eu","product_type":"건강/미용"},{"title":"Relief Sun Aqua-Fresh : Rice + B5  (SPF50+ PA++++)","price":"19.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/03_0612.jpg?v=1782765884","url":"https://beautyofjoseon.com/products/relief-sun-aqua-fresh-rice-b5-spf50-pa-uk","product_type":"건강/미용"},{"title":"Relief Sun Aqua-Fresh : Rice + B5  (SPF50+ PA++++)","price":"18.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/relief-sunscreen-aqua-fresh-1.webp?v=1770602802","url":"https://beautyofjoseon.com/products/relief-sun-aqua-fresh","product_type":"건강/미용"},{"title":"Tinted Mineral Dayscreen SPF 30","price":"20.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/04_0626_TintedMineralDayscreen-Global__23N.jpg?v=1782748754","url":"https://beautyofjoseon.com/products/tinted-mineral-dayscreen-spf-30-global","product_type":"Sunscreens"},{"title":"Tinted Mineral Dayscreen SPF 30","price":"20.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/04_0625__Tinted_Mineral_Dayscreen_-_US__23N.jpg?v=1782713025","url":"https://beautyofjoseon.com/products/tinted-mineral-dayscreen-spf-30-us","product_type":"Sunscreens"},{"title":"Tinted Mineral Dayscreen SPF 30","price":"20.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/04_0612_23N.jpg?v=1781575304","url":"https://beautyofjoseon.com/products/tinted-mineral-dayscreen-spf-30-eu","product_type":"Sunscreen"},{"title":"Revive Ritual Eye Duo","price":"27.75","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/revive-ritual-eye-duo-thumbnail-1.jpg?v=1761905357","url":"https://beautyofjoseon.com/products/revive-ritual-eye-duo-global","product_type":"Bundle"},{"title":"Revive Essentials Set","price":"45.75","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0558/4135/7989/files/3_9e97b3b4-ba70-45bf-927a-f903b3719169.jpg?v=1768543634","url":"https://beautyofjoseon.com/products/revive-essentials-set-eu","product_type":"Bundle"}],"history":[{"day":"2026-07-18","product_count":100,"catalog_total":null,"avg_price":"36.51","min_price":"0.00","trust_score":79,"rules_version":"v0.5"},{"day":"2026-07-19","product_count":132,"catalog_total":null,"avg_price":"31.39","min_price":"0.00","trust_score":86,"rules_version":"v0.5"},{"day":"2026-07-20","product_count":132,"catalog_total":null,"avg_price":"31.39","min_price":"3.75","trust_score":86,"rules_version":"v0.5"},{"day":"2026-07-21","product_count":132,"catalog_total":null,"avg_price":"31.39","min_price":"3.75","trust_score":88,"rules_version":"v0.6"},{"day":"2026-07-22","product_count":132,"catalog_total":null,"avg_price":"33.68","min_price":"3.75","trust_score":88,"rules_version":"v0.6"},{"day":"2026-07-23","product_count":135,"catalog_total":null,"avg_price":"28.28","min_price":"3.00","trust_score":88,"rules_version":"v0.6"},{"day":"2026-07-24","product_count":135,"catalog_total":null,"avg_price":"28.34","min_price":"3.00","trust_score":88,"rules_version":"v0.6"},{"day":"2026-07-25","product_count":135,"catalog_total":null,"avg_price":"28.34","min_price":"3.00","trust_score":54,"rules_version":"v0.7"},{"day":"2026-07-26","product_count":135,"catalog_total":null,"avg_price":"28.34","min_price":"3.00","trust_score":54,"rules_version":"v0.7"},{"day":"2026-07-27","product_count":135,"catalog_total":null,"avg_price":"29.83","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-07-28","product_count":135,"catalog_total":null,"avg_price":"30.06","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-07-29","product_count":135,"catalog_total":null,"avg_price":"30.03","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-07-30","product_count":135,"catalog_total":null,"avg_price":"29.99","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-07-31","product_count":135,"catalog_total":null,"avg_price":"29.96","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-01","product_count":135,"catalog_total":null,"avg_price":"29.82","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-02","product_count":135,"catalog_total":null,"avg_price":"29.82","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-03","product_count":135,"catalog_total":null,"avg_price":"29.79","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-04","product_count":136,"catalog_total":null,"avg_price":"29.81","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-05","product_count":136,"catalog_total":129,"avg_price":"29.76","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-06","product_count":129,"catalog_total":129,"avg_price":"29.45","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":129,"catalog_total":129,"avg_price":"29.47","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":130,"catalog_total":130,"avg_price":"29.27","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":130,"catalog_total":130,"avg_price":"29.27","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":130,"catalog_total":130,"avg_price":"29.34","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":140,"catalog_total":140,"avg_price":"29.77","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":140,"catalog_total":140,"avg_price":"28.15","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":131,"catalog_total":131,"avg_price":"27.65","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":134,"catalog_total":134,"avg_price":"28.15","min_price":"3.00","trust_score":67,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":134,"catalog_total":134,"avg_price":"28.13","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":134,"catalog_total":134,"avg_price":"28.13","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":134,"catalog_total":134,"avg_price":"28.12","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":133,"catalog_total":133,"avg_price":"28.06","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":131,"catalog_total":131,"avg_price":"28.11","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":122,"catalog_total":122,"avg_price":"27.18","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":118,"catalog_total":118,"avg_price":"26.70","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":129,"catalog_total":129,"avg_price":"28.08","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":122,"catalog_total":122,"avg_price":"29.52","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":122,"catalog_total":122,"avg_price":"31.18","min_price":"3.00","trust_score":63,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":121,"catalog_total":121,"avg_price":"27.13","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":121,"catalog_total":121,"avg_price":"27.13","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":117,"catalog_total":117,"avg_price":"26.85","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":117,"catalog_total":117,"avg_price":"26.84","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":117,"catalog_total":117,"avg_price":"26.89","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":117,"catalog_total":117,"avg_price":"26.89","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":117,"catalog_total":117,"avg_price":"26.89","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":114,"catalog_total":114,"avg_price":"26.60","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":114,"catalog_total":114,"avg_price":"26.62","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":116,"catalog_total":116,"avg_price":"26.99","min_price":"3.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":118,"catalog_total":118,"avg_price":"27.63","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":118,"catalog_total":118,"avg_price":"27.63","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":118,"catalog_total":118,"avg_price":"27.63","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":118,"catalog_total":118,"avg_price":"27.63","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":121,"catalog_total":121,"avg_price":"27.91","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":121,"catalog_total":121,"avg_price":"26.22","min_price":"4.00","trust_score":62,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":121,"catalog_total":121,"avg_price":"26.03","min_price":"4.00","trust_score":62,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":121,"catalog_total":121,"avg_price":"26.07","min_price":"4.00","trust_score":62,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":121,"catalog_total":121,"avg_price":"26.07","min_price":"4.00","trust_score":62,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":121,"catalog_total":121,"avg_price":"26.07","min_price":"4.00","trust_score":62,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":121,"catalog_total":121,"avg_price":"32.82","min_price":"4.00","trust_score":62,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":121,"catalog_total":121,"avg_price":"32.82","min_price":"4.00","trust_score":62,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T04:50:48.861Z"}