{"code":"HMK-3193","code_is_stable":false,"id":"bakingcoach","slug":"bakingcoach","name":"The Baking Coach®","domain":"bakingcoach.com","niche":"home-kitchen","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/bakingcoach","badge":"https://storeprofiles.com/badge/bakingcoach","trust_score":50,"verdict":"Is The Baking Coach® legit? On record — independent trust score 50/100, computed from public data, not paid reviews. Strongest signal: established catalog of 68 distinct products. Main caveat: no public shipping policy found.","niche_percentile":17,"score_breakdown":{"catalog_depth":{"got":6,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":4,"max":20}},"catalog":{"product_count":68,"catalog_truncated":false,"products_sampled":68,"min_price":"15.95","avg_price":"33.96","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 68 distinct products","source":"product feed"},{"point":"Accessible entry price: from $15.95 (average $33.96)","source":"product feed"},{"point":"Active on 3 social platforms","source":"store homepage"},{"point":"Collects customer reviews (Yotpo)","source":"store homepage"},{"point":"Fast storefront (TTFB 331 ms from our probe)","source":"our probe"}],"cons":[{"point":"No public shipping policy found","source":"store shipping policy"}],"who_for":null,"created_at":"2026-10-30T14:16:13.957Z"},"owner_response":null,"top_products":[{"title":"Pumpkin Bread Baking Activity Kit","price":"19.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/pumpkin_bread_2026_mockup.png?v=1781548880","url":"https://bakingcoach.com/products/pumpkin-bread-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Dog Biscuits Baking Activity Kit","price":"22.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/dog_biscuits_2026_mockup.png?v=1781548328","url":"https://bakingcoach.com/products/dog-biscuits-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Rainbow Cookies Baking Activity Kit","price":"24.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/rainbow_cookies_2026_mockup.png?v=1781883367","url":"https://bakingcoach.com/products/rainbow-cookie-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Gluten Free Welcome Home Sugar Cookies Baking Activity Kit","price":"22.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/gluten_free_welcome_home_cookies_2026_mockup.png?v=1773676580","url":"https://bakingcoach.com/products/welcome-home-gluten-free-sugar-cookies-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Custom Special Occasion Cookies (by the dozen)","price":"75.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/tati_adrianna_cookie_1.png?v=1772811028","url":"https://bakingcoach.com/products/custom-special-occasion-cookies","product_type":null},{"title":"Garlic Knots Baking Activity Kit","price":"22.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/garlicknots2025mockup.png?v=1755539401","url":"https://bakingcoach.com/products/garlic-knots-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Not So Crummy Crumb Cake Baking Activity Kit","price":"22.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/crumb_cake_2025_mockup.png?v=1767818252","url":"https://bakingcoach.com/products/not-so-crummy-crumb-cake-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Welcome Home Sugar Cookies Baking Activity Kit","price":"22.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/welcome_home_sugar_cookies_2026_mockup.png?v=1773675970","url":"https://bakingcoach.com/products/welcome-home-sugar-cookies-baking-activity-kit","product_type":"Baking Mixes"},{"title":"Supported Skill Baking","price":"99.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/supported_skill_workshops_2026.png?v=1768508834","url":"https://bakingcoach.com/products/supported-skill-baking","product_type":null},{"title":"Cake Decorating","price":"99.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/Cake_Decorating_Workshops_1_e0d60aaa-d31a-4979-b807-8850e0d964b5.png?v=1768509326","url":"https://bakingcoach.com/products/cake-decorating","product_type":"Workshop"},{"title":"Beginner-Level Baking Workshop","price":"99.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/beginner_baking_workshops_2026.png?v=1768508833","url":"https://bakingcoach.com/products/beginner-level-workshop","product_type":null},{"title":"Ginger Spice Cookie Dough Baking Activity Kit","price":"21.95","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0635/6644/6812/files/MOCKUP_Ginger_Spice_September_2025_Front.png?v=1761331534","url":"https://bakingcoach.com/products/ginger-spice-cookie-dough-baking-activity-kit","product_type":"Baking Mixes"}],"history":[{"day":"2026-08-28","product_count":67,"catalog_total":67,"avg_price":"36.20","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":67,"catalog_total":67,"avg_price":"36.20","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":67,"catalog_total":67,"avg_price":"36.20","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":67,"catalog_total":67,"avg_price":"36.20","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":67,"catalog_total":67,"avg_price":"36.20","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":66,"catalog_total":66,"avg_price":"35.08","min_price":"15.95","trust_score":46,"rules_version":"v0.10"},{"day":"2026-09-16","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-17","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-18","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":49,"rules_version":"v0.10"},{"day":"2026-09-19","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":49,"rules_version":"v0.10"},{"day":"2026-09-20","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":49,"rules_version":"v0.10"},{"day":"2026-09-21","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":49,"rules_version":"v0.10"},{"day":"2026-09-22","product_count":64,"catalog_total":64,"avg_price":"34.69","min_price":"15.95","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-23","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-24","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-25","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-26","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-27","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-28","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-29","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-09-30","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-01","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-02","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-03","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-04","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-05","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-06","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-07","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-08","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-09","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-10","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-11","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-12","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":45,"rules_version":"v0.10"},{"day":"2026-10-13","product_count":65,"catalog_total":65,"avg_price":"34.26","min_price":"6.50","trust_score":49,"rules_version":"v0.10"},{"day":"2026-10-14","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-15","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-16","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-17","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-18","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-19","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":null,"rules_version":null},{"day":"2026-10-20","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-21","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-22","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-23","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-24","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-25","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-26","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-27","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-28","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":50,"rules_version":"v0.10"},{"day":"2026-10-29","product_count":68,"catalog_total":68,"avg_price":"33.76","min_price":"6.50","trust_score":46,"rules_version":"v0.10"},{"day":"2026-10-30","product_count":68,"catalog_total":68,"avg_price":"33.96","min_price":"15.95","trust_score":50,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-10-30T07:58:03.318Z"}