{"code":"FSH-4332","code_is_stable":false,"id":"armadillomerino","slug":"armadillomerino","name":"Armadillo Merino","domain":"armadillomerino.com","niche":"fashion","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/armadillomerino","badge":"https://storeprofiles.com/badge/armadillomerino","trust_score":55,"verdict":"Is Armadillo Merino legit? On record — independent trust score 55/100, computed from public data, not paid reviews. Strongest signal: established catalog of 30 distinct products.","niche_percentile":18,"score_breakdown":{"catalog_depth":{"got":3,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":12,"max":20}},"catalog":{"product_count":30,"catalog_truncated":false,"products_sampled":30,"min_price":"20.00","avg_price":"79.67","currency":"GBP"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 30 distinct products","source":"product feed"},{"point":"Prices span £20–£200","source":"product feed"},{"point":"Publishes refund + shipping policies","source":"store policies page"},{"point":"Active on 5 social platforms","source":"store homepage"},{"point":"Collects customer reviews (Yotpo)","source":"store homepage"}],"cons":[{"point":"External reviews not yet collected — score may move once they are","source":"audit coverage"}],"who_for":null,"created_at":"2026-09-15T15:34:06.883Z"},"owner_response":null,"top_products":[{"title":"FR PANTHER - Mens Long Sleeve Crew Neck","price":"150.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/21011-15-Panther-Dark-Navy-F.jpg?v=1734573596","url":"https://armadillomerino.com/products/fr-panther-mens-long-sleeve-crew-neck","product_type":"Long Sleeve Tops"},{"title":"FR BALACLAVA - Unisex","price":"50.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/21305-15-Balaclava-Dark-Navy-F.jpg?v=1734574058","url":"https://armadillomerino.com/products/fr-balaclava-unisex","product_type":"Balaclava"},{"title":"FR JOHNNIES - Mens Long Bottoms","price":"140.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/21352-15-Johnnies-Dark-Navy-F.jpg?v=1734574553","url":"https://armadillomerino.com/products/fr-johnnies-mens-long-bottoms","product_type":"Leggings"},{"title":"FR FLORA - Womens Long Sleeve Crew Neck","price":"150.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/LongSleevemerinowoolbaselayerfront.jpg?v=1734577157","url":"https://armadillomerino.com/products/fr-flora-womens-long-sleeve-crew-neck","product_type":"Long Sleeve Tops"},{"title":"FR JILLIES - Womens Long Leggings","price":"140.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/22352-01-Jillies-Black-F.jpg?v=1734574635","url":"https://armadillomerino.com/products/fr-jillies-womens-long-leggings","product_type":"Leggings"},{"title":"NO SHOW Socks","price":"20.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/11605_01_noShowSock_01.jpg?v=1738029637","url":"https://armadillomerino.com/products/no-show-socks","product_type":"Socks"},{"title":"FALCON - Mens Merino Wool Baselayer Long Sleeve Crew Neck","price":"100.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/products/21211-02_Falcon_Olive_F.JPG?v=1520257618","url":"https://armadillomerino.com/products/falcon-long-sleeve-crew-neck","product_type":"Long Sleeve Tops"},{"title":"FR MESH JOHNNIES - Mens Merino Mesh Long John Bottoms with Fly","price":"85.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/files/image011.jpg?v=1705742523","url":"https://armadillomerino.com/products/fr-mesh-johnnies","product_type":"Leggings"},{"title":"JOHNNIES - Mens Merino Wool Long John Bottoms","price":"90.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/products/21352-02-Johnnies-Light-Olive-F-2-MR.jpg?v=1545213172","url":"https://armadillomerino.com/products/johnnies-2-long-john-bottoms-with-fly","product_type":"Leggings"},{"title":"FR MESH FALCON - Mens Merino Mesh Baselayer Long Sleeve Crew Neck","price":"95.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/products/28211-02-Mesh-Falcon-Light-Olive-F-MR.jpg?v=1568643754","url":"https://armadillomerino.com/products/fr-mesh-falcon","product_type":"Long Sleeve Tops"},{"title":"LYNX - Mens Merino Wool Mesh Lined Long Sleeve Zip Top","price":"200.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/products/24021-02-Lynx-Light-Olive-F-MR.jpg?v=1516800971","url":"https://armadillomerino.com/products/lynx","product_type":"Long Sleeve Tops"},{"title":"TIGER - Mens Merino Wool Long Sleeve Zip Top","price":"110.00","currency":"GBP","image_url":"https://cdn.shopify.com/s/files/1/0879/4612/products/21021-01-Tiger-Black-F-MR.jpg?v=1542900752","url":"https://armadillomerino.com/products/tiger-long-sleeve-zip-top","product_type":"Long Sleeve Tops"}],"history":[{"day":"2026-08-28","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":55,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":51,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":30,"catalog_total":30,"avg_price":"79.67","min_price":"20.00","trust_score":55,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T07:03:39.730Z"}